AI Summary:

Hiring a Marketing VA isn’t the solution to your marketing problems if you don’t first have a clear strategy, systems and leadership. This guide explains what a Marketing VA is, how they compare to freelancers, agencies and in-house marketing employees, and how to know which option is right for your business.

You’ll also learn the Marketing Unicorn Method™, our proven framework for defining the role, recruiting the right person, onboarding them successfully and integrating them into your business so they become a valuable long-term team member rather than another under-utilised resource. Whether you’re a solo business owner preparing to hire or an established business with a growing team, this guide will help you build a marketing function that is meaningful, profitable and easy to manage.

 

What Is a Marketing VA? The Complete Guide to Building a Marketing Team That Grows With Your Business

If you’ve spent any time in business Facebook groups lately, you’ve probably seen someone ask,

“Does anyone know a good Marketing VA?”

It’s become one of the most common pieces of advice given to overwhelmed business owners.

Need help with social media?

Get a VA.

Need someone to write your emails?

Get a VA.

Need help updating your website?

Get a VA.

Need someone to do your marketing?

Get a VA.

Unfortunately, that’s where many businesses go wrong.

After working with more than 1,000 business owners, helping train over 100 Australian in-house marketing professionals and integrating more than 400 offshore Marketing Virtual Assistants, I’ve learned something important.

Most Marketing VAs don’t fail because they’re not good enough.

They fail because they walk into businesses with no strategy, no documented systems and no clear direction.

The business owner expects them to “take over the marketing.”

The VA waits for instructions.

Both become frustrated.

Eventually the owner says,

“I’ve tried a VA before. They didn’t work.”

Sound familiar?

The reality is that a Marketing VA is only one piece of a much bigger marketing system.

When they’re supported correctly, they can become one of the most valuable people in your business.

When they aren’t, they often become another expense that never quite delivers.

This article will help you understand the difference.

More importantly, it’ll show you how to build a marketing team that actually grows with your business.

 

Why This Article Is Different

There are thousands of articles explaining what a Virtual Assistant is.

Very few explain how to build a marketing function.

At Online Business Marketing, we’ve spent over fifteen years helping founder-led, expertise-driven businesses move from owner-dependent marketing to sustainable marketing systems.

Our philosophy is simple.

We don’t believe marketing should live inside the owner’s head.

It should live inside systems.

That’s why we created the Marketing Machine™, the Marketing Implementation Framework™, and the Marketing Unicorn Method™.

These frameworks don’t just help you hire someone.

They help you build a marketing department, even if it starts with just one person.

Our goal has never been to simply help businesses find a VA.

Our goal is to help them create a Marketing Unicorn.

Let’s be clear about what that actually means.

A Marketing Unicorn isn’t a person.

It’s a system: a documented strategy, clear roles and repeatable processes, with the right person (or people) executing inside it.

You can hire a brilliant Marketing VA and still not have a Marketing Unicorn, if the strategy and systems around them are missing.

That distinction is what this entire guide is built on.

 

So, What Is a Marketing VA?

A Marketing VA, or Marketing Virtual Assistant, is someone who helps implement your marketing activities.

Implementation is the important word.

A Marketing VA is responsible for helping your marketing happen consistently.

Depending on their experience, they might assist with:

• Scheduling social media content
• Updating your website
• Publishing blogs
• Building landing pages
• Creating email newsletters
• Uploading podcasts
• Responding to Google reviews
• Managing your CRM
• Updating workflows
• Reporting on marketing KPIs
• Following documented marketing procedures

 

Notice what isn’t on that list.

Creating your marketing strategy.

Deciding your positioning.

Choosing your target audience.

Building your offers.

Developing your messaging.

Determining your annual marketing plan.

Those responsibilities belong elsewhere.

This is one of the biggest misconceptions I see.

Business owners often hire someone they call a Marketing VA when what they actually need is a marketing strategist, marketing manager or implementation framework.

They’re hiring the wrong role.

 

Marketing Isn’t One Job

One of the biggest mindset shifts we teach inside the Marketing Unicorn Method™ is this:

Marketing isn’t one job.

It’s dozens of different disciplines working together.

For example, your marketing includes:

• Website management
• Search engine optimisation (SEO)
• Google Business Profile optimisation
• Social media marketing
• Email marketing
• Lead generation
• CRM management
• Customer follow-up
• Partnerships
• Analytics
• AI implementation
• Automation
• Reporting
• Copywriting
• Content creation

 

No single person is usually an expert in all of those areas.

That’s why trying to hire “someone to do the marketing” often leads to disappointment.

Instead, you need to define exactly what your business needs first.

Only then can you decide who should do it.

 

The Question Isn’t “Do I Need a Marketing VA?”

The better question is:

“What marketing function does my business need next?”

Sometimes that answer is: a Marketing VA.

Sometimes it’s: an Australian employee.

Sometimes it’s: a specialist freelancer.

Sometimes it’s: a consultant or fractional marketing strategist.

Sometimes it’s: a software platform supported by AI.

Sometimes it’s a combination of all of them.

The businesses that grow consistently don’t ask, “Who can I hire?”

They ask, “What capability is missing from our marketing?”

That subtle shift changes everything.

 

Why Most Businesses Hire Too Early

One of the biggest mistakes I see is hiring before creating clarity.

The owner is overwhelmed.

Marketing isn’t getting done.

So they advertise for a Marketing VA.

Within a few weeks the new team member starts asking questions.

“What should I post?” “What should I write?” “What are we promoting?” “What does success look like?” “What do you want me working on this week?”

The owner becomes frustrated because they still feel responsible for every decision.

The VA becomes frustrated because they’re expected to think strategically without any context.

Nothing has really changed.

The business has simply employed another person to ask questions.

This isn’t a people problem.

It’s a systems problem.

 

The Hidden Cost of Hiring the Wrong Way

I’ve worked with many businesses that have hired and fired multiple Marketing VAs.

Some have gone through three. Others five. Some more than ten.

Each time they conclude, “Finding good people is impossible.”

I disagree.

Most of the time the problem isn’t recruitment.

It’s integration.

Businesses often spend thousands of dollars recruiting someone.

Then they spend almost no time defining the role, documenting systems, creating KPIs or planning onboarding.

Imagine hiring a new salesperson without explaining your products.

Or hiring a bookkeeper without giving them access to your accounts.

That’s effectively what many businesses do with marketing.

They hire someone and hope they’ll magically work it out.

Hope is not a marketing strategy.

Neither is recruitment.

The real work starts after you’ve chosen the right person.

 

Freelancer vs Agency vs In-House Marketing Employee vs Offshore Marketing VA

One of the first questions clients ask me is, “Who should I hire?”

Unfortunately, there isn’t one right answer.

The right answer depends on where your business is today, your budget, the level of control you want, and whether you’re building long-term capability inside your business or outsourcing it.

Let’s look at the four most common options.

 

Option 1: Hiring a Marketing Freelancer

Freelancers can be an excellent option when you need specialist skills for a specific project.

For example, you might hire a freelancer to:

• Design a logo
• Build a website
• Write SEO blogs
• Produce videos
• Run paid advertising
• Create branding
• Design brochures
• Photograph products

 

Freelancers are specialists.

They usually work across multiple clients and are highly experienced in one particular area.

 

The advantages

• Access to specialised expertise.
• No employee costs.
• Flexible engagement.
• Great for one-off projects.

 

The disadvantages

Freelancers generally don’t become part of your business.

They’re focused on delivering a project rather than building your internal marketing capability.

Once the project finishes, so does the relationship.

The knowledge often leaves with them.

If your long-term goal is to create a marketing function inside your business, freelancers are rarely the complete solution.

They’re a valuable piece of the puzzle, but not the puzzle itself.

 

Option 2: Hiring a Marketing Agency

Marketing agencies are another common option.

They often offer services such as:

• Social media management
• Paid advertising
• Graphic design
• Website development
• SEO
• Content creation
• Branding

 

For businesses that don’t want an internal marketing team, agencies can provide access to a range of specialists.

 

The advantages

• Access to multiple skill sets.
• Established processes.
• Scalability.
• No recruitment required.

 

The disadvantages

Many agencies are managing dozens, sometimes hundreds, of clients.

That means your business is competing for their time.

Their team also changes.

The person who understands your business today may not be the person working on your account in six months.

Many business owners also tell me they feel disconnected from their own marketing because it’s happening outside the business.

The strategy lives with the agency instead of becoming part of the company’s intellectual property.

Agencies absolutely have their place, and we regularly collaborate with excellent agencies.

But if your goal is to build long-term capability and reduce owner dependency, an agency alone usually isn’t enough.

 

Option 3: Hiring an Australian In-House Marketing Employee

As your business grows, bringing marketing in-house often becomes an attractive option.

This could be a Marketing Assistant, Marketing Coordinator, Marketing Executive or Marketing Manager.

Having someone physically or virtually embedded within your business creates consistency and ownership.

They understand your customers. They understand your products. They become part of your culture.

 

The advantages

• Deep understanding of your business.
• Greater accountability.
• Long-term capability.
• Strong collaboration with your team.
• Better alignment with your business goals.

 

The considerations

Building an in-house team requires investment.

Beyond salary, there are additional costs such as:

• Superannuation
• Leave entitlements
• Recruitment
• Training
• Software
• Equipment
• Professional development

 

For many small businesses, hiring a full-time Australian marketing employee isn’t financially viable in the early stages.

That doesn’t mean you can’t build an internal marketing team.

It simply means there may be another stepping stone.

 

Option 4: Hiring an Offshore Marketing VA

This is the option we recommend most often for growing service businesses.

Not because offshore is “better”.

Because it’s often the most practical way to build your own dedicated marketing team member.

Notice the language.

I don’t encourage businesses to outsource their marketing.

I encourage them to build a marketing department.

For many businesses, that starts with one offshore Marketing VA.

Someone who becomes part of your business. Learns your systems. Attends your meetings. Knows your customers. Grows with your company.

Rather than paying an agency for a few hours each month, you’re investing in someone whose knowledge compounds over time.

 

Why We Like the Philippines

Over the past fifteen years I’ve worked extensively with offshore teams.

I’ve also had the privilege of speaking at two conferences in the Philippines, sharing best practice around marketing implementation, systems and building successful long-term partnerships between Australian businesses and Filipino Virtual Assistants.

What continues to impress me is not just the technical capability.

It’s the commitment.

Many Filipino Marketing VAs become incredibly loyal, long-term members of the businesses they support.

For many Australian businesses, they provide similar weekly availability to a local part-time employee while allowing the business to access significantly more hours within the same budget.

That doesn’t mean they’re “cheap labour.”

Far from it.

The goal isn’t to spend less.

The goal is to build more capability.

When businesses reinvest those savings into systems, software, AI, leadership and training, everyone wins.

 

It’s Never About Cheap Labour

This is something I feel strongly about.

If you’re hiring offshore purely because it’s cheaper, you’re already approaching it the wrong way.

People aren’t expenses.

They’re investments.

Our clients aren’t looking for the cheapest VA.

They’re looking for the right long-term team member.

Someone they’ll invest in. Coach. Develop. Integrate. Celebrate.

The businesses that get the best results treat their offshore team exactly as they would an Australian employee.

They include them in meetings. Celebrate birthdays. Provide training. Share company goals. Give feedback. Create career opportunities.

That’s how loyalty is built.

 

Our Philosophy: Build Your Own Team

You’ll notice we’re not advocates for constantly outsourcing everything.

We’re advocates for building your own marketing capability.

That means your business owns:

• The knowledge.
• The systems.
• The processes.
• The intellectual property.
• The customer relationships.

 

Whether your Marketing VA works from Brisbane, Manila, Melbourne or Cebu doesn’t really matter.

What matters is that they’re part of your team.

That’s a very different mindset from simply outsourcing tasks.

 

But What About Contractors?

Sometimes clients ask whether they should hire someone as a contractor or an employee.

This is an important distinction, particularly in Australia.

The answer depends on how the working relationship is structured, not simply what the contract says.

There are legal obligations around employment, contractor arrangements and sham contracting that every business owner should understand before making a decision.

We’ve written a dedicated blog explaining the differences, the risks and what to consider before engaging someone, read it here before deciding which model is right for your business.

Getting this right protects both your business and the people you work with.

 

Don’t Know Where to Find Someone?

Finding the right person can feel overwhelming.

The good news is you don’t have to figure it out alone.

If you’re looking for an offshore Marketing VA, we can introduce you to trusted Philippine VA agencies that we’ve worked with and know well.

If you’re ready to employ an Australian marketing professional, we can also recommend specialist recruitment partners who understand marketing roles.

The important thing is this.

Don’t start with the person. Start with the role.

Too many businesses advertise before they’ve decided exactly what success looks like.

That’s why recruitment often becomes a guessing game.

 

The Biggest Mistake We See

After helping hundreds of businesses build marketing teams, the biggest mistake isn’t choosing the wrong country.

It isn’t choosing the wrong recruitment agency.

It isn’t choosing the wrong software.

The biggest mistake is hiring before defining the role.

Business owners often say, “I just need someone to help with marketing.”

That isn’t a role.

That’s a wish.

The clearer you are about what success looks like, the easier it becomes to find the right person.

And that’s exactly where the Marketing Unicorn Method™ begins.

 

The Marketing Unicorn Method™: Why Most Marketing VAs Never Reach Their Potential

One of the biggest myths in business is that hiring the right person will solve your marketing problems.

It won’t.

I’ve seen businesses hire incredibly talented Marketing VAs who still underperformed.

Not because they lacked ability.

Because they lacked direction.

They were waiting for someone to tell them what to do.

The owner was waiting for them to “just know.”

Both became frustrated.

This is why so many business owners tell me they’ve hired and fired multiple VAs.

They often conclude: “Finding good people is impossible.”

I don’t believe that’s the real problem.

Most businesses don’t have a recruitment problem.

They have an implementation problem.

That’s why we created the Marketing Unicorn Method™.

It isn’t a recruitment process.

It’s an integration process.

Because hiring someone is only the beginning.

The real work starts after they say yes.

 

We Don’t Start With the Person. We Start With the Role

One of the biggest mistakes business owners make is advertising before they’ve worked out what they actually need.

They write a job ad that says something like: “Looking for someone to help with our marketing.”

That isn’t a role.

Marketing is made up of dozens of different responsibilities.

If you don’t define them, your new team member spends every day trying to guess what’s most important.

Instead, we begin by asking a different question.

What outcomes does this role need to create for the business?

That’s a completely different conversation.

We’re no longer hiring a person.

We’re designing a function.

 

Step 1. Define the Marketing Function

Before we recruit anyone, we identify exactly what needs to happen each week, each month and each quarter.

We map every marketing activity across our Marketing Machine™.

The six areas are:

Website — Keeping your website current, optimised and converting visitors into enquiries.

Google — Managing your Google Business Profile, reviews, local SEO and search visibility.

Social Media — Creating and repurposing content, engaging with your audience and building trust.

Email Marketing — Nurturing your database through newsletters, automations and campaigns.

Lead Generation — Building landing pages, lead magnets, funnels and CRM processes that consistently generate enquiries.

Partnerships — Growing your business through referral partners, podcasts, networking, collaborations and strategic relationships.

Rather than asking someone to “do the marketing”, we identify which activities need ownership inside each of these six areas.

 

Then We Apply the Six S’s

Once we’ve mapped the work, we don’t immediately recruit.

Instead, we assess every area using our Six S’s Framework™.

For every marketing activity we ask:

Strategy — Is there a clear plan? Does this person know what success looks like?

Skills — Do they already have the capability? Or will we need to train them?

Systems — Is there a documented process? Could someone else follow it tomorrow?

Software — Do they have the right technology? Can AI help? Can automation remove repetitive work?

Support — Who do they ask when they get stuck? What leadership do they receive?

Soul — Does this activity align with the values and personality of the business? Is the marketing still authentic?

These six questions transform marketing from a collection of random tasks into a repeatable business function.

 

Step 2. Build the Job Scorecard

Only once we’ve defined the work do we build the role.

This is another area where businesses often struggle.

Traditional job descriptions usually focus on responsibilities.

We prefer to focus on outcomes.

Instead of saying: “Create social media posts.”

We’ll define success as something like:

• Publish three strategic social media posts each week.
• Repurpose one podcast into multiple content assets.
• Maintain a four-week content calendar.
• Improve engagement and enquiry quality over time.

 

Now the role has purpose.

The team member understands why they’re doing the work, not just what they’re doing.

 

Step 3. Recruit the Right Person

Once the role is clear, recruitment becomes much easier.

Instead of looking for someone who can “do everything”, we’re looking for someone whose strengths match the work.

Some Marketing VAs are exceptional organisers.

Others are brilliant writers.

Some love data. Others enjoy graphic design.

No one excels at everything.

That’s okay.

Our job isn’t to find a unicorn.

It’s to build one.

 

Step 4. Interview for Behaviour, Not Just Skills

One mistake I see repeatedly is businesses hiring based purely on technical ability.

Skills matter. But behaviour matters more.

We look for qualities such as:

• Curiosity.
• Reliability.
• Attention to detail.
• Communication.
• Problem solving.
• Willingness to learn.
• Ownership.
• Alignment with the business values.

 

Technical skills can often be taught.

Attitude is much harder to change.

 

Step 5. Onboard Properly

This is where many businesses unknowingly fail.

The new Marketing VA starts.

They’re given logins. Added to Slack. Introduced to the team.

And then… nothing.

No structured onboarding. No priorities. No explanation of how the business actually works.

Imagine starting a new job where nobody explains the customers, the products, the offers, the systems, the goals, the expectations.

You’d probably feel overwhelmed too.

Good onboarding isn’t about information.

It’s about confidence.

We use a 8 week fast track method. Slow down to speed up. 

 

Step 6. Integrate Them Into the Business

This is the word we deliberately use.

Not train. Not manage. Integrate.

Because Marketing VAs shouldn’t feel like external contractors ticking off tasks.

They should feel like valued members of your business.

That means they:

• Attend meetings.
• Understand your goals.
• Know your customers.
• Contribute ideas.
• Understand the numbers.
• Celebrate wins.
• Receive feedback.
• Continue learning.

 

This is one of the reasons we’ve had such strong success with offshore teams.

When people feel like they belong, they take ownership.

 

Why Most Marketing VAs Become Under-utilised

When clients first come to us, it’s incredibly common to hear things like:

“My VA only works a few hours each week.”

“I’m not sure what to give them.”

“I feel guilty because I keep forgetting to delegate.”

“They’re always waiting for me.”

This isn’t because the VA lacks initiative.

It’s because the business owner is still acting as the marketing manager.

Every task has to come through them. Every decision has to come through them. Every priority sits inside their head.

Eventually the owner becomes the bottleneck.

The VA isn’t underperforming.

They’re under-led.

 

We Help Owners Stop Micromanaging

One of the biggest transformations our clients experience isn’t improving their VA.

It’s improving themselves as leaders.

We help them move from: “I need to tell my VA what to do every day.”

To: “My team already knows what success looks like this week.”

That’s a huge shift.

Instead of managing tasks, you’re leading outcomes.

Instead of answering constant questions, you’re reviewing progress.

Instead of carrying the marketing alone, you’re building a team that can carry it with you.

That’s what the Marketing Unicorn Method™ is really about.

Not creating a better VA.

Creating a better business.

 

What Does a Marketing Unicorn System Look Like Each Week?

One of the biggest reasons our clients achieve consistency is because marketing stops relying on memory.

Instead of waking up each morning wondering, “What should we be posting today?” the system already knows.

Everything has been planned. Everything has a purpose. Everything supports the bigger marketing strategy.

That system, the strategy, the structure and the team member executing inside it, is what we actually mean by a Marketing Unicorn.

This is where the Marketing Implementation Framework™ comes to life.

 

The Weekly Marketing Rhythm

Rather than assigning random tasks, we create a predictable weekly rhythm.

That rhythm changes slightly from business to business, but it often looks something like this.

 

Monday: Planning and Priorities

Monday is about getting clear before getting busy.

Planning comes first.

Marketing without strategy is simply activity.

Training to fill a gap and move the needle. 

 

Wednesday: 

Wednesday is all about building capability. We encourage working bees where you work together on a task and gain deeper understanding. 

 

Friday: Partnerships, Reporting and Continuous Improvement

Friday becomes the review day. Tasks include weekly reports and reviewing ongoing projects

Marketing becomes a cycle of continual improvement instead of reactive firefighting.

 

Where AI Fits Into the Marketing Unicorn Method™

One of the biggest misconceptions today is that AI will replace Marketing VAs.

I don’t believe it will.

I believe it will dramatically increase their value.

Inside our business, and for many of our clients, AI has become another member of the marketing team.

It helps power the Marketing Unicorn system:

• Brainstorm campaign ideas.
• Draft blogs.
• Repurpose podcasts.
• Create social captions.
• Write newsletters.
• Build Standard Operating Procedures (SOPs).
• Analyse marketing reports.
• Summarise meetings.
• Generate images.
• Create website copy.
• Improve SEO.
• Build workflows.
• Test automations.

 

AI doesn’t replace strategic thinking.

It removes repetitive work so your team has more time for meaningful work.

The businesses that will thrive over the next decade won’t be choosing between AI and people.

They’ll combine both. Our method prevents going down rabbit holes, overwhelm and procrastination. 

 

How Do You Measure a Marketing VA?

One of the biggest mistakes I see is measuring marketing activity instead of marketing outcomes.

Instead of asking, “Did you post today?” we ask questions like:

• Is the website improving?
• Are we generating more enquiries?
• Is our database growing?
• Are our Google rankings improving?
• Are more people opening our emails?
• Are lead magnets converting?
• Are referral partnerships increasing?
• Are marketing projects being completed on time?

 

Good KPIs should connect directly to the goals of the business, not just the number of tasks completed.

 

Frequently Asked Questions

Can AI replace a Marketing VA?

No.

AI is an incredibly powerful tool, but it still needs strategy, context and human judgement.

The best results come when AI supports a well-built Marketing Unicorn system, not when it’s expected to replace the strategy behind it. How you customise AI with your strategy and prompt it defines the result. 

 

Should my Marketing VA create my marketing strategy?

Generally, no.

Implementation and strategy are different skill sets.

Your strategy should come from the business owner, a marketing leader or an experienced marketing strategist.

The Marketing VA then helps bring that strategy to life.

 

How many hours should a Marketing VA work?

There isn’t a one-size-fits-all answer.

Business owners without a VA could be doing 10hrs. A half day VA is 20hrs per week (which I believe should be the minimum) and a full time is 40hrs per week. 

The important question isn’t how many hours you need.

It’s what outcomes you want to achieve.

 

Should I hire Australian or offshore?

Both can be excellent options.

The decision depends on your budget, the role you’re building and your long-term goals.

We’ve had tremendous success helping businesses integrate both Australian, South Africans and Philippine team members.

The key isn’t where someone lives.

It’s how well they’re integrated into your business.
We are not a VA or recruitment agency, but we can introduce and even support your hiring. Email us for an intro. 

 

Do I need a Marketing VA if I already have an agency?

Possibly.

Many of our clients continue working with specialist agencies while running an internal Marketing Unicorn system, with a team member coordinating implementation, keeping projects moving and ensuring the business retains knowledge internally.

The two often complement each other beautifully. Many move from outsourcing to creating their own marketing unicorn within their business. 

 

The Real Secret to Marketing Success

If there’s one thing I hope you take away from this guide, it’s this.

Your marketing problems probably aren’t caused by a lack of people.

They’re usually caused by a lack of clarity.

When strategy lives inside the owner’s head, every new team member becomes dependent on them.

When strategy is documented, systems are in place and expectations are clear, good people thrive.

This is exactly the gap I fill for my clients as a fractional marketing strategist.

I sit above the implementation layer, doing the work a Marketing VA was never meant to do: setting the strategy, building the systems and leading the team, so the VA you hire has something worth executing.

That’s why we don’t just help businesses hire.

We help them build marketing functions that grow with the business.

Whether that starts with a Marketing VA, an Australian employee or an entire marketing department doesn’t really matter.

What matters is building a system that is meaningful, profitable and easy to manage.

That’s exactly what the Marketing Unicorn Method™ was designed to do.

 

Key Takeaways

• A Marketing VA is an implementation specialist, not a replacement for marketing strategy.
• Hiring before defining the role often leads to frustration, under-utilisation and unnecessary staff turnover.
• Your marketing should be built around the six key areas of the Marketing Machine™: Website, Google, Social Media, Email Marketing, Lead Generation and Partnerships.
• The Marketing Unicorn Method™ focuses on defining the role, recruiting the right person, onboarding effectively and integrating them into your business.
• AI enhances the productivity of Marketing VAs by reducing repetitive tasks, but it doesn’t replace strategic leadership.
• Businesses that build internal marketing capability create stronger long-term growth than those relying solely on outsourced marketing.

 

Ready to Build Your Own Marketing Unicorn?

If you’ve read this far, you’ve probably realised something.

The challenge isn’t simply finding a Marketing VA.

The challenge is creating a marketing function that doesn’t depend on you.

That’s exactly what I teach in my How to Create a Marketing Unicorn masterclass.

In this practical training, I’ll show you:

• How to know when you’re ready to hire.
• How to define the role before you recruit.
• How to build a Marketing Unicorn system instead of hiring another task-taker.
• How to structure your team’s week using the Marketing Implementation Framework™.
• How to integrate AI into your marketing team.
• How to build systems that reduce micromanagement and owner dependency.

 

You’ll also see how we help businesses save time, money and stress by avoiding the expensive cycle of hiring, under-utilising and replacing marketing team members.

Whether you’re hiring your first Marketing VA, growing an in-house marketing team or simply want your existing team to perform at a higher level, this masterclass will give you a proven framework you can implement immediately.

 

Your Next Steps

1. Watch the “How to Create a Marketing Unicorn” masterclass.
2. Read our guide to sham contracting before deciding whether a contractor or employee is the right fit for your business.
3. Complete the Marketing Gap Quiz to identify which of the six areas of your Marketing Machine™ is holding your business back.
4. Book a strategy call if you’d like help defining the role, recruiting the right person and integrating them into your business using the Marketing Unicorn Method™.

 

Because the goal isn’t just to hire another Marketing VA.

It’s to build a marketing team that grows with your business, gives you back your time, and creates consistent, predictable marketing for years to come.