FOR PURPOSE-LED, SCALING SERVICE PROVIDERS AND E-COMMERCE BUSINESSES
Work with an award-winning strategist to audit your unique ecosystem and install a high-performance marketing machine. We bridge the gap between complex strategy and daily execution, so your marketing becomes a scalable asset, not a secondary job.
To reach the next level, you don’t need more “hustle”, you need
a clear marketing system that actually runs.
DIRECTION
Know what to focus on, what to fix first, and how your marketing fits together.
DELEGATION
Make sure you, your VA, or your team know exactly who is responsible for what.
DELIVERY
Create the systems, rhythm, and follow-through that stop marketing from being reactive, rushed, or forgotten.
THIS IS THE SYSTEM FOR THE NEW LEVEL
Designed for the Service-based leaders, high-growth Innovators and
E-commerce founders, ready to exit the weeds.
We don’t just hand you a strategy and wish you luck. We audit your unique gaps, build your custom marketing machine, and provide the ongoing leadership to ensure you or your team implements, works autonomously, and performs.
Whether you’re a solopreneur hitting a ceiling or a firm with an established team,
we build the right strategy, system, and support for your next stage of growth.
01
You are still doing too much of the marketing yourself. What got you here worked, but now the hustle is becoming too hard to sustain.
You need: Clear strategy, a simple marketing rhythm, and the right systems to make your marketing easier to manage and easier to grow.
02
You already have a marketing VA or an in-house team member, but marketing still depends too much on you. Roles are unclear, communication is patchy, and things are not flowing properly.
You need: Clear direction, better systems, and support to help your team become more proactive and effective.
03
You know you need support, but you’re tired of the hire, fire, rehire cycle, and you don’t want to keep wasting money on recruiting fees, time, and energy on the wrong fit.
You need: A clear role, the right hiring process, and strong foundations so your new marketing support can hit the ground running.
Most marketing consultants deliver a beautiful strategy document and then walk away, leaving you to figure out the “how.”
But the real challenge isn’t the plan, it’s the execution.
WITHOUT CLEAR DIRECTION, EVEN THE BEST STRATEGY TURNS INTO…
The “Who, How, and When” of marketing remains a mystery, leading to:
WE BRIDGE THE GAP BETWEEN VISION AND REAL-WORLD EXECUTION.
We don’t just hand you a plan; we install a Marketing Operation that is structured, delegated, and running, so you can finally step out of the “marketing manager” role.
OUR ENGAGEMENT INSTALLS:
Stop managing chaos. Start leading a well-managed marketing ecosystem that produces predictable results.
The Marketing Ecosystem
1
Website
Your website should do more than look good. Chantal helps you review and strengthen your messaging, structure, and customer journey so it clearly explains what you do, builds trust, and makes it easier for the right people to take the next step.
2
Google helps you get found by people already looking for what you offer. Chantal helps you audit and improve your search presence so you can show up with more clarity, credibility, and opportunity to convert.
3
Social Media
Social media should build trust, connection, and consistency. Chantal helps you create clearer direction around your content so your social media supports your brand and keeps you visible without relying on random posting.
4
Email Marketing
Email helps you stay connected to leads and clients after the first touchpoint. Chantal helps you review and strengthen your follow-up so more opportunities are nurtured instead of missed.
5
Lead Generation
Lead generation helps turn interest into enquiries. Chantal helps you identify the right campaigns, funnels, or lead magnets for your business so you have a clearer path from visibility to leads.
6
Partnerships & Join Ventures
Partnerships help you grow through aligned audiences, referral networks, and collaborations. Chantal helps you spot the right opportunities and build a strategy that expands your reach in a meaningful way.
How Chantal approaches each area
Whether you already have some of these elements in place or you’re starting from scratch, the review process is tailored to where you are right now. If something is already running, Chantal will assess it for low-hanging fruit, quick wins and improvements that can make an immediate difference.
If an area doesn’t exist yet, she’ll work with you to build the right strategy for your business before anything is implemented. Nothing is added for the sake of it. Every decision is made with your goals, your team, and your capacity in mind.
We move from high-intensity building to strategic oversight, ensuring your marketing machine is designed correctly, implemented fully, and optimized as you scale.
Our Philosophy
Most marketing approaches focus on the constant hustle, more noise, more posts, more “living online.” We believe your marketing should work for you, so you don’t have to work for it.
We aren’t interested in band-aid solutions or “quick-fix” tactics that leave you burnt out. Our goal is to move you from survival mode to a thriving ecosystem, where your business grows while you reclaim your time to live more offline.
We build your marketing machine on six core pillars that ensure your growth is deep, not just wide:
STRATEGY: Clear direction that eliminates “random acts of marketing.”
SKILLS: Empowering you and your team with the expertise to execute.
SUPPORT: Fractional leadership and accountability so you’re never alone.
SYSTEMS: Repeatable processes that run in the background 24/7.
SOFTWARE: The right tools (like GoHighLevel & AI) to automate the heavy lifting.
SOUL: Marketing that aligns with your values and builds genuine connection.
Because the goal isn’t simply more marketing activity. The goal is a well-managed ecosystem that generates consistent results, supports your community, and remains manageable as your business scales.
It’s time to stop surviving the hustle and start thriving in your life.
5 ROCK SOLID steps that turn the idea of help into a high-performing reality, whether you’re still debating, already drowning, or stuck with the wrong hire.
1. Get Crystal-Clear on What, Who & How
The real blocker: most owners can’t list the actual work that needs doing, let alone the skills, software know-how, and personality traits that make a VA thrive.
Tasks & tools audit: we unpack every marketing job on your plate, then map the must-know platforms
Skill stack & character fit: from copy flair to data diligence, we outline the exact mix your VA needs. We also flag the soft skills like initiative, coachability, calm under pressure, that stop micromanagement and keep the VA fully used, not under-utilised.
> Outcome: You finally know what to delegate, who can do it, and how they’ll slot into your day-to-day without you breathing down their neck.
Skip VA roulette. We partner with VA agencies who hand-match you with pre-vetted talent, keep them accountable, and protect you with airtight contracts and online safety, so you don’t get taken for a ride.
3. Recruit & Interview Support That
De-Risks Every Choice
Most owners ask the wrong questions, hire on “vibe,” then pay the price in hours and headaches.
Done-for-you shortlisting: we support you in screening résumés against the skills & character brief from Step 1.
Interview support: we can attend the interview and vet the VA according to the job brief (YUP, we watch for red flags).
Decision scorecard: together we find the “best fit” and don’t just guess.
> Outcome: Zero guesswork, no hiring regret, and weeks of lost time clawed back.
4. Deliver a Marketing Implementation Framework Your VA Can Run With
A doer without a roadmap = inefficient. We create together:
Your content calendar & brand message bank (voice, tone, pillars, hook lines).
Channel playbooks for social, email, blog, and funnels, so every post, campaign, and reply is on-brand and strategic.
Checklists & SOPs for rinse-and-repeat execution.
> Outcome: Your VA rolls out consistent, conversion-driven marketing from Day 1 instead of asking, “What should I post?”
5. Onboard, Upskill & Manage for Continuous Wins
We plug the VA into project management system, run live trainings, and set communication rhythms, so tasks flow and results compound without you babysitting.
HIGH-LEVEL DIRECTION. ENSURED EXECUTION.
Marketing that gets done
$6,000
+
OUR COMMITMENT TO YOUR SUCCESS
Investing $6,000 is a commitment, and we treat it with the seriousness your business deserves. We are focused on Thriving, not just Surviving.
The First 30 Days Strategy Lock
If, after our first 30 days of intensive auditing and strategic mapping, you don’t feel we have identified enough “leaked revenue” or “saved time” to cover the cost of the program, we will work with you until you have a roadmap that does—or we’ll part ways as friends.
The “No-Lock-In” Oversight
Your $777/mo fractional support is designed to provide ongoing governance. If your business needs change or you feel your team has achieved total autonomy, you can cancel the monthly oversight with 30 days’ notice. No “trapped” contracts, just a partnership that works as long as it provides value.
The Implementation Insurance
We don’t just hand you a PDF and wish you luck. If your VA or team member leaves during our program, we will support you in the recruitment and onboarding of their replacement to ensure your marketing machine never stops running.
CLIENT SUCCESS STORIES
Real Businesses. Real Results.
Service-Based Solopreneur
Michelle
Owner · Lotus Naturopathy and Massage
“I hated you at the beginning… I’m so grateful you didn’t let me give up, you helped me keep and grow my business.”
The Starting Point
Michelle arrived exhausted and seriously considering closing her doors. She’d already worked with multiple coaches — without results.
What Changed
Rather than offering comfort, Chantal offered accountability. She challenged Michelle’s thinking on pricing and offers, and held her to the actions that actually moved the needle.
The Outcome
Michelle didn’t close. She stabilised, then grew. Today her business looks completely different to where she started.
E-commerce Business Owner With a VA
Kylie
Founder · BBQArm
From frustrating VA experiences and reactive marketing — to a clear system with structured B2B funnels and a VA who executes independently.
The Starting Point
Kylie had already hired several offshore VAs through an agency. On paper, she had help. In reality, the chaos remained.
What Changed
Instead of replacing the VA, Chantal helped build the structure for marketing to actually work — from role definition to systems and weekly rhythms.
The Outcome
Marketing moved from ad-hoc and chaotic to structured and consistent. Kylie now has capacity to focus on product development and growth.
Business Owner With an In-house Marketing Manager
Sharon
Business Owner · Hospitality
A receptionist with occasional marketing tasks became a confident in-house marketing lead — running campaigns, managing content, and reporting on results weekly.
The Starting Point
Sharon had a capable receptionist — Hannah — helping with occasional marketing. There was no defined role, no strategy, and no system to keep things consistent.
What Changed
Chantal helped clarify who does what — Sharon as strategic decision-maker, Hannah as implementation lead — and built a full marketing ecosystem around that.
The Outcome
Hannah is now a confident marketing lead. Sharon no longer has to personally manage day-to-day marketing — it runs with clear ownership.
Business Owner Helped with VA Hiring
Belinda
Business Owner · Course Creator & Coach
“I feel like the best business owner I’ve ever felt in my entire life. It’s not a matter of if — it’s just when. We’re just doing the work now.”
The Starting Point
Belinda had hired two VAs before — both lovely people, neither the right fit. The role was undefined, the wrong tasks were prioritised, and she was too hesitant to push for more.
What Changed
This time, Chantal was involved from the start. Before hiring, they built the structure — the role definition, priorities, workflows, and onboarding — so the new VA stepped into clarity, not confusion.
The Outcome
Belinda is now launching more programs, running events, and selling more offers — with significantly less stress because the right support is finally in place.
Stop being the bottleneck. Apply for a Strategy & Implementation Audit today to see if your business is ready for the next level.
A fractional marketing strategist is essentially an experienced marketing leader who works with your business on a part-time basis.
Instead of hiring a full-time marketing manager, you gain strategic direction, structure, and accountability from someone who has already helped hundreds of businesses simplify and strengthen their marketing.
My role is to:
Most businesses don’t need another marketing course or another strategy document.
They need structure, direction, and implementation support so their marketing runs consistently.
That’s the role I play inside the business.
That’s completely fine.
Many clients start the program before they have a marketing assistant in place.
During the first phase of the program we:
If you decide to hire a VA, we can help guide the recruitment and onboarding process.
Typically this takes around 3–4 weeks.
Most VA agencies charge a recruitment fee of around $1,500, which usually occurs after the VA has started.
This means you can begin building your strategy and systems first, and then bring the right support into the business once the structure is clear.
Perfect.
Many of the businesses I work with already have a VA, but they’re often underutilised or unclear on what they should actually be doing.
In that situation we focus on:
The goal is to get far more value from the support you already have.
Many clients find their VA becomes significantly more productive and confident once they have clear direction and systems.
That works just as well.
The program is designed to support businesses whether marketing is done by:
If you already have someone in the role, I help provide the strategic leadership and structure that many internal marketing roles are missing.
This typically includes:
Your team member continues doing the marketing, but with clear direction and accountability.
That’s completely fine.
In the first phase we audit your existing systems and determine:
Many businesses are already paying for tools they aren’t fully using.
The goal isn’t to replace everything.
The goal is to simplify your marketing ecosystem and ensure the tools you have actually support your strategy.
If additional tools are needed, I’ll recommend the simplest options possible.
That’s also very common.
During the program we gradually build the systems your business needs, such as:
This is part of the implementation phase of the program, where strategy becomes repeatable marketing activity instead of random bursts of effort.
The goal is to create marketing that runs consistently in the background rather than relying on you constantly pushing it forward.
The program is designed as a 12-month journey with three phases, which allows enough time to build and implement real systems inside your business.
The structure is:
Phase 1 – Quick Start
$6,000 initial investment
(8 weeks of weekly strategy and implementation sessions)
Then ongoing support:
$777 per month
(12-month minimum commitment)
This allows us to move through the full framework:
Many clients find this structure easier than paying a large consulting fee upfront because the investment is spread over time while the work is being implemented.
Every business is slightly different, but a typical example might look like this:
Month 1
$6,000 — Fast Track strategy and implementation phase begins
Month 2 onwards
$777 per month for ongoing strategic support
If you choose to hire a VA during this time, a typical structure might look like:
Month 2
VA recruitment fee (approximately $1,500)
Month 2 onwards
Your VA salary or hourly rate
Optional
OBMHub / software tools (if needed)
The key point is that these costs usually occur at different times, not all at once.
This makes it easier to build the right support structure gradually.
The program is structured as a 12-month minimum commitment.
This is intentional.
Real marketing systems take time to:
The three phases of the program guide this process:
Phase 1 – Strategy & clarity
Phase 2 – Implementation and systems
Phase 3 – Ongoing momentum and optimisation
The goal isn’t quick wins alone.
The goal is to build a marketing machine that continues producing results long after the initial strategy is complete.
Success in this program usually looks like:
Ultimately, the aim is to create a structured marketing ecosystem where strategy, systems, delegation and execution work together.
So marketing stops feeling chaotic, and starts functioning like a well-run part of your business.
Not at all.
Many of the business owners I work with are:
…but they’ve never been trained to build and manage a marketing system.
That’s exactly what this program helps with.
You don’t need to become a marketing expert.
You just need the right structure and support around the marketing function of your business.
Trusted by Business Owners Who Wanted More
Lynsey, Holistic Counsellor
Solopreneur
With Chantal’s support to refine her marketing strategy and create more consistency, she built a client flow that felt sustainable, not overwhelming, attracting both repeat clients and new business.
Ferne, Transformational/Life Coach
Business Owner with a VA
After investing heavily in coaching without results, Ferne found the clarity she was missing through working with Chantal, refining her message, offer, and marketing direction and landing her first $5K client.
Leah, Perimenopause Coach
Solopreneur
After investing in group coaching that did not give her the personalised support she needed, Leah worked with Chantal to get the direct, tailored guidance that helped her move through the detail and actually complete what mattered.
Fiona, Performastery
Business Owner with a VA
With Chantal’s support to refine her offer and structure, Fiona confidently presented her 12-month program and signed a client into the full package within a week.
Belinda, Love Coach and Expert
Business Owner with a VA
After years of trying to grow her impact and find the right support, Belinda worked with Chantal to put the right VA, strategy, and marketing foundations in place, and filled her first event in 10 years with 20 aligned people.
Belinda, Love Coach and Expert
Business Owner with a VA
After struggling to get results from previous VAs, Belinda worked with Chantal to properly structure and support her team, turning one VA into a highly effective marketing assistant and removing the stress of doing everything herself.
Sharon, Hotel Owner
Has an In-house Marketing Manager
Sharon already had an in-house team member, but they were underutilised. With Chantal’s guidance and training, her team member stepped into a true marketing role, becoming proactive, capable, and saving Sharon significant time.
Orly, Babysitting Business Owner
Has a VA
Chantal helped Orly put a clear marketing plan in place and empower her VA to execute it, creating consistent weekly marketing across email, social media, and content, while building confidence and ownership.
Jeff Summers
Reputation Marketing Specialist
Having followed Chantal’s work for years, Jeff turned to her for deeper marketing insight, gaining practical strategies and proven frameworks he could apply to strengthen his own marketing approach.
Rachel, Less Pest More Control
Service-Based Business Owner
Chantal helped Rachel get her business visible online, giving her clarity on which platforms to use, how to position her business, and how to reach the right customers.
Daryl, Strikehold Australia & Alpha LED
Multi-Business Owner
Chantal helped Daryl move away from expensive ad agencies and build clear, organic marketing systems, supporting the growth of two businesses with practical strategy and hands-on guidance.
Working with Chantal gave Leah the clarity and direction she was missing, helping her feel more confident in her brand, move through decisions faster, and start taking aligned action in her marketing and partnerships.
Chantal supported Zoe, a product-based business owner, to recognise and articulate the value of what she had built, giving her the confidence to step forward, enter industry awards, and position her business at a higher level.
After working with multiple coaches that led nowhere, Michelle found in Chantal someone who could keep up with her ideas, bring clarity to the chaos, and turn conversations into real progress.
Without a support system around her, Michelle was doing everything on her own. Working with Chantal gave her the accountability, honest feedback, and support she needed to move forward faster and make real progress in her business.
Feeling the pressure of managing clients, staff, and expenses, Michelle was constantly juggling the demands of her business. With Chantal’s support, she shifted her mindset, leading to a more positive, grounded approach and a noticeable turnaround in both her business and personal life.
After doing all the work in group programs but still feeling scattered, Leah worked with Chantal to map out her marketing into clear, focused steps, giving her the structure and confidence to move forward and start selling her one-on-one offer.
From business owners just like you
Real words from the people doing the work
Lei, Virtual Assistant (Jewellery Business)
Chantal helped Leigh grow from a task-based VA into a more confident and capable marketing support, building skills in messaging, keywords, and strategy while improving the business’s online presence.
Mary, Virtual Assistant
(Content & Social Media)
Chantal helped Mary move from uncertainty around content and scheduling to a clear weekly plan, giving her structured direction, relevant content ideas, and the confidence to execute consistently.
Chantal helped Francesca and her client move from constant back-and-forth to a clear, structured marketing plan, improving communication, saving time, and allowing her to work more independently and productively.
Esther, Virtual Assistant / Marketing Support
After relying on outdated Facebook strategies, Esther gained new insight and direction from Chantal, helping her update her approach and align with what works in today’s marketing landscape.
Esther & Josh, Marketing Team
Kitchens & Bathrooms Industry
With Chantal’s guidance, Esther and Josh gained clarity on both strategy and execution, improving their content approach, aligning their roles, and creating a more structured and effective marketing plan.
Caitlyn & Lei
In-House Marketing Manager & Virtual Assistant
Chantal helped Caitlyn and Lei implement a clear content system, streamlining approvals, speeding up production, and turning a stressful process into a fast, efficient workflow.
Brian, Marketing Virtual Assistant
Chantal’s step-by-step onboarding helped Brian avoid overwhelm while still making rapid progress, building strategy, content plans, and systems within the first few weeks.
Nommyr, TFT Virtual Assistant
Chantal’s hands-on guidance helped Nommyr go from unsure to confident, building real marketing skills, understanding strategy end to end, and contributing to more leads and traffic within months.