People want to do business with someone they can relate to and trust. This is why your personal profile is very very important.
This is YOUR branding – Here are some tips
- Brand yourself as the ambassador of your product or service.
- Be honest and authentic but not gushy and over the top.
- Represent your values and principals.
- Stay away from controversial subjects, i.e.: sports, politics and religion
Did you know that most HR professionals actually stalk prospective employees personal profile before they call them in for an interview? If your profile shows you out drinking every other night of the week they are going to move on to the next prospect. Potential clients will do the same thing. If they are put off by what they see on your personal profile they will move on to the next person. Keep it clean.
