Marketing Working Bees 101: Align, Empower & Get More Done

AI Summary

Working bees aren’t just a productivity hack, they’re a practical way to get your marketing done with more clarity, confidence, and collaboration. In this blog, we explore how working bees between business owners, VAs, sales, and marketing teams improve confidence, reduce isolation, and create real marketing results. With practical examples based on the 6 Marketing Machine tactics, Google, Website, Lead Gen, Social Media, Email Marketing, and Partnerships, you’ll discover exactly how to run working bees and what to focus on. Includes a free Marketing VA Task List to help you plan your next session.

You’re not imagining it, getting consistent, confident marketing done can feel like an uphill battle. And doing it alone, without alignment, only makes it less effective

That’s where working bees come in.
They’re one of the most powerful ways to reduce marketing overwhelm, strengthen your team, and make meaningful progress fast.

Whether it’s with other business owners, your VA, your sales and marketing teams, or between virtual team members, working bees:

Boost confidence and problem solving
Create accountability
Reduce isolation
And build real-time momentum

Let’s explore exactly how to do this using the 6 Marketing Machine tactics that drive business visibility and results.

What’s a Working Bee in Business?

A working bee is a scheduled, collaborative session where people come together, virtually or in person, to focus on action, not discussion.

Unlike meetings, these sessions are about getting the work done together.
They create:

Faster progress
Clearer communication
Better outcomes

And they’re especially powerful in marketing, where tasks can pile up, feel disconnected, or fall through the cracks.

The 6 Marketing Machine Tactics to Structure Your Working Bees

Here’s how to run effective marketing working bees across the six foundational pillars of a strong online presence:

1. Google (SEO, Maps, Reviews)

Audit and update your Google Business Profile
Refresh listings and respond to reviews
Write SEO blogs and update metadata

💡 Working Bee Idea: Your VA drafts updates to your Google profile while you review and optimise copy together live.

2. Website

Review pages for outdated content
Add new testimonials or case studies
Test lead magnet forms and funnels
Check mobile responsiveness and links

💡 Working Bee Idea: You record a walkthrough video of your site and your VA implements live edits as you go.

3. Lead Generation

Refresh lead magnets and opt-ins
Build new landing pages and thank-you sequences
Review analytics and tweak funnels

💡 Working Bee Idea: Create or refine your lead magnet together. You brainstorm the hook while your VA builds the delivery system in OBMHub or your CRM.

4. Social Media

Batch content, captions, and creatives
Schedule posts and stories
Review insights and engagement trends
Create and repurpose videos or reels

💡 Working Bee Idea: You plan 4 weeks of posts based on your content pillars while your VA loads and schedules them using Canva and your scheduling platform.

5. Email Marketing

Write welcome sequences or newsletters
Test automations and links
Segment your list
Analyse open and click-through rates

💡 Working Bee Idea: You write subject lines and calls to action while your VA formats and schedules the emails live.

6. Partnership & JV Marketing

Pitch to aligned partners or podcasts
Build your JV tracker
Create co-branded assets
Draft outreach and follow-ups

💡 Working Bee Idea: You brainstorm 5 dream JV partners while your VA writes outreach templates and sets up a follow-up sequence.

Working Bees with Your VA or Marketing Team

Most VAs thrive when they’re clear on the strategy and expectations. A working bee:

Gives them real-time feedback
Builds their confidence
Shows them how decisions are made
Creates buy-in and clarity

Example: You explain the “why” behind a campaign while working alongside your VA to write the captions and set the landing page.

Over time, this leads to ownership, initiative, and faster execution—without needing micromanagement.

Working Bees with Other Business Owners

Business can feel lonely. Marketing even more so.

Co-working sessions with other business owners:

Reduce isolation
Provide accountability
Spark ideas
Increase follow-through

Try this: A quarterly 90-minute session with peers to batch newsletters, blog posts, or update website content.

Working Bees Between VAs and Team Members

If you have multiple VAs or team members, don’t let them work alone. Hosting peer-to-peer working bees can:

Share knowledge
Reduce bottlenecks
Improve processes
Build a sense of team even across time zones

Example: One VA creates visuals while the other writes captions and schedules. They QA each other’s work before campaigns go live.

Aligning Social Media and Digital Marketing Teams

Your social media team and digital marketing team might not be the same people.
One might focus on daily engagement and visuals, while the other handles automation, landing pages, and emails.

If they’re not aligned:

Messaging gets diluted
Timing is off
Funnels don’t flow
Leads fall through cracks

Working Bee Solution: Host joint sessions to sync messaging, schedule, offers, and lead capture goals.

When everyone sees the full customer journey, your marketing becomes consistent and strategic, not scattered.

Sales & Marketing: The Working Bee You Didn’t Know You Needed

Your sales team and marketing team must speak the same language.

If they’re not in sync, your marketing might attract attention, but not convert. Sales feels like they’re starting from scratch, and your efforts fall flat.

Working bees between these two teams:

Improve messaging and objection-handling
Align offers and calls to action
Generate better quality leads
Build a feedback loop that drives results

Working Bee Example: Review a lead magnet or sales page together. Sales shares what’s landing (and what’s not), while marketing adjusts the copy and automations in real time.

💡 Result? A streamlined journey from lead to sale with everyone on the same page.

Working Bees for Onboarding and SOP Creation

Working bees are also incredibly effective during team onboarding and systems setup. Instead of leaving new VAs or team members to figure things out alone, a working bee creates a space for real-time learning and hands-on collaboration. It speeds up understanding, builds relationships, and gives your new hire the confidence to ask questions as they go.

Better yet, use these sessions to create or update Standard Operating Procedures (SOPs). As you walk through a task together, whether it’s uploading a blog, scheduling emails, or setting up a lead magnet, record the steps, assign documentation roles, and turn that working bee into a repeatable training asset for your business.

Working Bee Idea: You demonstrate a core marketing process while your new VA takes notes and screenshots. Together, you turn that into an SOP with step-by-step instructions and checklist items ready to upload into your team’s shared hub.

The result? A more empowered team, a library of up-to-date systems, and far less “how do I do that again?” in the future.

Benefits of Running Marketing Working Bees

✅ Improved Productivity: You get more done, faster

✅ Increased Confidence: Your VA or team learns by doing

✅ Better Problem Solving: Two (or more) heads are better than one

✅ Deeper Team Connection: No one feels like they’re doing it alone

✅ More Clarity and Results: Everyone understands what’s being done and why

Download the Marketing VA Task List

Want to run a working bee but not sure what tasks to delegate?

This Marketing VA Task List gives you a full overview of what your VA or marketing team can do, so you can plan smarter, delegate with clarity, and get your marketing machine running smoothly.

Use it to: