AI Summary (For Busy CEOs & Marketing VAs)

Before you close out 2025, give your website a strategic health check focused on one main outcome: capturing more qualified leads from the traffic you already have.

In this guide you’ll learn how to:

• Run a 2025 end-of-year website health check with your VA/marketing doer
• Clarify your SEO focus and page goals on websites such as WordPress and OBMHub (HighLevel)
• Optimise your on-page offers and calls to action (CTAs) so visitors know exactly what to do
• Update your lead magnets and hooks to match how your ideal clients think now
• Connect your website to more relevant nurture sequences using email platforms like OBMHub.
• Improve mobile experience, page speed, fonts and trust signals, and make sure your website is ready for 2026

 

If you’re a purpose-led business owner with a marketing VA or doer and you already have the basics in place, this is your next-level checklist to turn your website into a lead-capturing machine for 2026.

 

End-of-Year Website Health Check: 5 Fixes You and Your VA Can Do to Capture Leads in 2026

You’ve invested time and money into your WordPress or HighLevel/OBMHub website.
You’re posting content. Some pages even rank on Google.

But maybe it still feels like this:

• Traffic is okay…
• Enquiries and sales are inconsistent…
• Your VA is busy, but you’re not sure the website is actually pulling its weight.

 

Chances are your website has quietly become a digital brochure instead of a lead generation asset.

The good news?
You don’t need to burn it down and start again.
You and your VA can run this 2025 end-of-year website health check and apply these five progressive fixes.

 

Fix 1: Give Every Page a Clear SEO Focus, Goal and Consistent Layout

This is your foundation. If a page isn’t clear on what it’s about, what it’s for, or looks visually messy, everything else is guesswork.

 

What This Means

For each important page, decide:

1. One primary SEO keyword/topic, and
2. One primary goal (what you want the visitor to do next)

 

Example keyword themes:

• Home:
  • “life coach for women”, “life coach Gold Coast”, “online life coaching for burnout”
• Services pages:
  • “relationship counselling for couples”, “kinesiology for anxiety”, “NDIS occupational therapy”
• Website health / audit page:
  • “website health check for lead generation”, “website audit for small business”
• Ecommerce category pages:
  • “organic skincare for sensitive skin”, “eco-friendly homewares Australia”

 

Then align:

• H1: clearly states the main topic (inc. your keyword or close variant)
• H2/H3: use supporting, keyword-rich phrases and common questions
• Body copy: stays on-topic and speaks directly to your target audience
• Meta title & description: summarise the page using your primary keyword + benefit
• Primary call to action: matches where this page sits in your funnel (book, enquire, download, shop)

 

How to Find Relevant SEO Keywords (So Your VA Isn’t Guessing)

Give your VA a simple keyword research process:

1. Brainstorm:
   • List the words your ideal clients use to describe their problem and desired outcome
   • E.g. “overwhelmed mum life coach”, “help with anxious child without medication”, “eco-friendly gifts Australia”
2. Use Google itself:
   • Type your base phrase and look at Autocomplete suggestions
   • Scroll and check “People also ask” and related searches at the bottom
3. Check your own data:
   • In Google Search Console, see what phrases already bring impressions and clicks
   • In Google Analytics, review top pages and search queries (if set up)
4. Use a keyword tool (optional but helpful):
   • Free/low-cost: Ubersuggest, Keyword Planner
   • Pro: Ahrefs, SEMrush, Keysearch

 

Your VA can then build a simple keyword map: one primary keyword + a few secondary ones per page.

 

Font Sizes, Heading Hierarchy and Readability

A website can look “off” and harder to read simply because:

• Headings are random sizes
• Body font changes style/size between pages
• There’s no consistent hierarchy

Give your VA basic rules:

• H1: largest, bold, one per page
• H2: smaller than H1, used for main sections
• H3: used for sub-points under H2
• Body text: consistent size (usually 14–18px) and line spacing across the entire site

 

The goal:
When someone lands on any page, headings, subheadings and body fonts feel consistent and on-brand, not like a patchwork of different designers and years.

 

Where to Adjust This

WordPress

• In Elementor / Divi / Gutenberg:
  • Check each page’s H1, H2 and H3
  • Adjust global typography settings so headings and body text look consistent

• In Rank Math / Yoast:
  • Set meta titles and descriptions
  • Check for duplicate or thin content
  • Ensure each page has a single, relevant focus

 

HighLevel / OBMHub

• In the website/funnel builder:
  • Make sure each page has exactly one H1
  • Use consistent text styles for H2/H3 and body across the site
  • Set URL slugs that reflect keywords (e.g. /kinesiology-for-anxiety, /website-health-check)

 

Examples

Service-Based – Life Coach for Women

• Home H1:
  “Life Coaching for Women Ready to Stop Surviving and Start Living”
• Primary goal: book a discovery session
• Meta title:
  “Life Coach for Women | Online Life Coaching for Burnout & Overwhelm”

 

Ecommerce – Skincare Brand

• Category H1:
  “Non-Toxic Skincare for Sensitive, Reactive Skin”
• Primary goal: shop the range
• Meta title:
  “Skincare for Sensitive Skin | Non-Toxic, Fragrance-Free | [Brand]”

 

Fix 2: Optimise Your On-Page Offers & Calls to Action

Once each page has a clear SEO focus and goal, you need on-page offers and CTAs that guide visitors to act, without overwhelming them.

 

What This Means

Every key page should have:

1. One primary call to action
2. A small number of supporting micro-CTAs

 

Examples of primary CTAs:

• “Book a Discovery Call”
• “Request a Quote”
• “Get the Website Health Check Checklist”
• “Book Your First Session”
• “Add to Cart / Buy Now”

 

Examples of supporting CTAs:

• “Read client stories”
• “Watch this 3-minute explainer”
• “Learn how our process works”

 

Where to Place CTAs on the Page

Give your VA a simple pattern for placement:

• Hero section (top of the page):
  • Primary CTA – always visible above the fold.

• Mid-page:
  • After key sections like benefits or social proof, add another primary CTA.

• Near the bottom:
  • Primary CTA plus a softer secondary action (e.g. “Not ready to book? Download this guide instead.”)

• In long blogs:
  • Inline text CTAs or simple buttons after major sections.

 

Rule of thumb:

• 1 primary CTA per page
• 1–2 secondary CTAs max (and they should still move people closer to working with/buying from you)

 

Should CTAs Open in a New Tab?

• Internal actions like:
  • Booking a call
  • Filling in an enquiry form
  • Downloading a lead magnet
  • Viewing a product

 

→ generally best to open in the same tab so it feels like one smooth journey.

 

• External resources like:
  • Partner sites
  • Third-party articles
  • External booking platforms

 

→ can open in a new tab so they don’t permanently leave your site.

You can give your VA that rule of thumb to apply consistently.

 

Use Google Analytics to Track Which CTAs Work Best

Your VA can use Google Analytics (GA4) and/or OBMHub to:

• Track button clicks as events (e.g. “Book_Call_Click”, “Download_Checklist_Click”)
• Compare different button texts over time:
  • “Book a Free Discovery Call” vs “Let’s Talk About Your Situation”
  • “Download the Checklist” vs “Get the 2026 Website Health Check Checklist”

 

You don’t need complex A/B testing to start, you can:

• Run Version A for a month
• Switch to Version B for a month
• Compare click-through and conversion in GA4 and OBMHub

 

Examples

Service-Based – Life Coach

• Hero:
  • Headline: “Feeling Stuck? Life Coaching for Women Ready for Change”
  • Primary CTA: “Book a Free Discovery Call”

• Mid-page:
  • After testimonials: “See If We’re a Fit – Book Your Call”

• Bottom:
  • Primary CTA: “Book a Discovery Call”
  • Secondary CTA: “Not ready to chat? Download the ‘From Surviving to Thriving’ Workbook.”

 

Ecommerce – Activewear Brand

• Product page:
• • Primary CTA: “Add to Cart” (same tab)
  • Secondary CTA: “View Size Guide” (can be a modal, not a new tab)

• Collection page:
• • CTA below the fold: “Shop Bestselling Leggings”

 

Fix 3: Update Your Lead Magnets & Hooks for 2026 Buyers

Now that your foundation and CTAs are clear, upgrade what people actually receive when they put their hand up.

 

What This Means

Your lead magnets should:

• Address a current, 2025/2026 pain point
• Speak in your ideal client’s actual language (not jargon)
• Filter for the right people, not just anyone with an email address
• Lead naturally into your paid offers and services

 

Examples of lead magnets:

• Checklists and cheat sheets
• Templates and scripts
• Short video or audio trainings
• Quizzes and assessments
• Discount codes (for ecommerce)

 

Where to Optimise Lead Magnets

WordPress

• Build or refresh landing pages in Elementor / Gutenberg
• Add opt-in sections:
  • On your Home, About, Services and Resources pages
  • At the end of blog posts
  • In banners or slide-ins

 

HighLevel / OBMHub

• Build full funnel flows:
  • Opt-in page → thank-you page
  • OBMHub form → tag → workflow
• Embed opt-in sections on key pages or in blog sidebars
• Trigger automations immediately after form submissions

 

Hooks & Headings:

Service-Based Examples:

• Kinesiologist: Lead magnet: “Calm In 5 Minutes – Nervous System Reset Guide”
  • Hook heading above form:
    “For busy women who feel wired, tired and overwhelmed – and want a natural way to feel calm again.”

• Child psychologist: “Anxious Child SOS – 7 Calming Strategies for Home & School”
• Couples therapist: “Conversation Starters for Couples Who Feel More Like Housemates Than Partners”

 

All of these use real phrases aligned with what people search and say, which is great for both SEO and conversion.

 

Ecommerce Hooks

• Skincare brand:
  “For sensitive, reactive skin that flares up with most products – start with this simple, non-toxic routine.”
• Eco homewares:
  “Perfect if you want a low-tox home but feel overwhelmed by where to start.”

 

Why This Helps Lead Generation

Updated lead magnets and hooks:

• Match where your audience is now, not when you first built the site
• Give your VA something clear to promote in social posts and emails
• Improve opt-in rates because people feel, “This is exactly what I’m dealing with.”

 

Fix 4: Connect Every Lead Capture to a Strategic Nurture Sequence

Capturing leads is step one.
Your website health check isn’t complete until each lead capture flows into a smart, relevant nurture sequence.

 

OBMHub as Your All-in-One Nurture Engine

If you’re using OBMHub (built on HighLevel), you can centralise:

• Website and funnel pages
• Forms and surveys
• Email marketing
• SMS reminders
• Calendars and bookings
• Pipelines and deal stages
• Automation workflows

 

This often replaces a messy stack of tools like:

• Mailchimp / MailerLite (email)
• Calendly (bookings)
• ClickFunnels / LeadPages (funnels)
• Typeform / Jotform (forms)
• separate CRM/spreadsheet tracking

 

Of course, other tools can still work, but OBMHub lets your VA manage everything from one login.

 

Nurture Timing: Use Wait Times That Fit Your Industry & Audience

Instead of rigid “Day 1, Day 3…” rules, think in terms of wait times that make sense:

• High-urgency offers (e.g. acute pain, urgent support, ecommerce discount):
  • Shorter gaps: a few hours to 1 day between emails.
• High-trust, long-decision offers (e.g. therapy, coaching, high-ticket programs):
  • Longer gaps: 2–4 days between emails to give space and not feel pushy.

 

Give your VA broad guidelines like:

• “For our nervous-system kinesiologist practice: 2–3 days between most emails.”
• “For our skincare ecommerce store: 4–12 hours between key promo emails, then 2–3 days for educational content.”

 

A Flexible 5-Email Nurture Sequence Structure

Your VA can still follow this structure but adjust wait times based on your audience.

 

Email 1 – Delivery & Quick Win (Sent Immediately)

Goal: Deliver the promised resource and give an immediate win.

• Deliver the guide/quiz results/discount
• Include 1–2 steps they can do today
• Soft CTA: link to a relevant blog or FAQ page on your website

 

Example – Kinesiologist

• Lead magnet: “Calm In 5 Minutes Guide”
• Quick win: One simple breathing + movement pattern they can try today.

Wait time for the next email: e.g. 2–3 days.

 

Email 2 – Story & Relevance (After a Short Wait)

Goal: Show you understand their world and that change is possible.

 

Content ideas:

• Short story of a client:
  • who felt wired, stressed or in pain
  • tried “everything”
  • experienced a shift with your approach
• Include one short testimonial or result

 

Example – Kinesiologist

• Story: woman with migraines and jaw tension who found relief after a series of sessions.

 

For ecommerce (e.g. skincare):

• Story: customer whose skin kept reacting, who found calm, consistent results with your gentle routine.

 

Wait time for the next email: typically 2–4 days depending on your audience.

 

Email 3 – Authority & Education (Next Wait Period)

Goal: Teach something useful and position your framework.

 

Content ideas:

• Explain your model or framework in simple, human words
  • E.g. for kinesiologist: mind–body connection, nervous system, muscles and emotions
• Give them a mini audit:
  • For service businesses: “Check these 3 stress triggers in your day”
  • For ecommerce: “Check these 3 ingredient lists in your bathroom”

 

Link to a pillar blog or resource on your website for SEO benefits.

Wait time for the next email: another 2–4 days.

 

Email 4 – Objections, FAQs & Proof (Another Wait)

Goal: Gently remove resistance.

 

Content ideas:

• Address common questions:
  • “What if I’ve tried lots of therapy and nothing has worked?”
  • “Is kinesiology safe for kids?”
  • “Do I have to believe in it for it to work?”
• Share 2–3 short case examples with practical outcomes (less pain, better sleep, calmer child)

 

Ecommerce version:

• Address: “Will this irritate my skin?”, “Can I return it?”, “What if it doesn’t suit me?”
• Add reviews, before/after pictures (if appropriate), and policies.

 

Wait time for the next email: around 3–5 days.

 

Email 5 – Clear Invitation & Next Step (Final Wait)

Goal: Make the next step obvious and easy.

 

Content ideas:

• Recap:
  • What they’ve received
  • The core message of your approach
  • What becomes possible if they choose to work with you
• Clear invitation:
  • Service: “Book a First Kinesiology Session”, “Book a Clarity Call”
  • Ecommerce: “Use your code before it expires”, “Start with this starter bundle”
• Gentle urgency:
  • Limited session times, intro offer expiring, discount window closing

 

Wait time: enough to feel considered but not forgotten. E.g. 3–7 days depending on your offer.

 

Fix 5: Improve Mobile Experience, Page Speed, Trust Signals – and Update Your Year to 2026

Finally, make sure your website doesn’t silently lose people before they even see your offers, and that it isn’t stuck in last year.

 

Mobile Experience & Page Speed

Your VA’s health check should include:

• Testing on real phones (iOS + Android)
• Checking:
  • H1 and key copy are readable without zooming
  • Buttons are big enough to tap easily
  • Forms are short and easy to fill in
  • Navigation is simple, with the most important pages easy to find

 

Speed checks:

• Run key pages through PageSpeed Insights or similar
• Compress large images (especially hero banners and big backgrounds)
• Remove unused plugins/scripts
• Add alt text using plain language + relevant keywords

 

Trust Signals That Matter in 2026

On mobile and desktop, ensure visitors quickly see:

• Real testimonials
• “As seen in” logos or partner logos (if you have them)
• Clear trust badges like:
  • “Australian Owned”
  • “Over 500+ Sessions Delivered”
  • “Money-Back Guarantee” (if applicable)
  • “Secure Checkout” for ecommerce

 

These reassure visitors it’s safe to enquire or buy.

 

Update All “2025” References to 2026

This is a small but powerful credibility detail that often gets missed.

 

Ask your VA to specifically check and update:

• Headings and hero copy mentioning years (e.g. “2025 Tax Planning Guide”)
• Lead magnets and PDFs (e.g. “2025 Marketing Plan Template” → “2026…”)
• Blog posts and landing pages with old year references
• Webinar titles or event banners
• Your website footer (copyright “2025” → “2026”)
• Any “This year” references that will soon be out of date

 

Nothing quietly undermines trust like seeing “2023/2024/2025” all over a page in mid-2026.

 

Don’t Let 2025 End With a Pretty but Pointless Website

If this health check has made you realise that:

• Your pages don’t have clear SEO focuses and goals
• Your CTAs are either weak, scattered or competing
• Your lead magnets and hooks sound generic or outdated for 2025/2026
• Your website isn’t properly connected to nurture sequences
• Your mobile experience, page speed, fonts and year references haven’t been reviewed in ages…

…then your website isn’t just underperforming — it’s quietly leaking leads.

 

You and your VA/marketing doer can implement a lot from this checklist. But if you:

• Don’t have a clear marketing strategy,
• Don’t have a practical implementation plan your VA can confidently run, or
• Don’t yet have lead capture and nurture systems that support your growth…

 

👉 Book a call with us.
If you don’t have a marketing strategy and implementation plan, or you don’t have effective lead captures and nurture systems on your website, we’ll review where you’re at, map out what’s missing, and help you and your VA turn your 2025 end-of-year website health check into a simple, meaningful and sustainable lead-generation system for 2026 and beyond.