AI Summary:
If you want more people to find you online, then SEO is your best friend. This blog breaks down exactly what SEO is, why it matters, and how business owners and their teams can manage it themselves (without expensive retainers). We cover the difference between on-page and off-page SEO, how to do DIY keyword research, and the simple tasks you or your VA can start doing today to improve your Google ranking and generate hot leads on repeat—organically.
And if you’re using OBMHub All-in-one marketing platform, we’ll show you how your all-in-one system can support your SEO too.
What is SEO & Why Should You Care?
SEO (search engine optimisation) is how people organically find your website on Google without paying for ads. It’s the digital version of setting up shop in the busiest street of your city—except online.
When done right, SEO helps you rank on Page 1 of Google so your ideal clients come to you—already searching for what you offer.
The Big Myth: “SEO is Expensive and Only for Agencies”
False. You don’t need to spend thousands to improve your SEO. Many tasks can be:
Automated using affordable tech, like:
- Yoast SEO Plugin or Rank Math on your WordPress site (great for blog and page optimisation)
- Google Search Console to track performance
- OBMHub’s built-in blog and funnel builder, which lets you:
- Embed keywords into landing pages, blogs, and lead magnets
- Edit metadata directly inside the website builder
- Add alt text to images and optimise mobile performance with ease
Guided by a solid strategy and the right tools, like:
- A content calendar and task manager (built into OBMHub)
- Page-by-page SEO checklists for your VA (add to OBMHub workflows or use automations)
- Performance reports (like OBMHub’s built-in analytics dashboard to track traffic and rankings)
- Form and funnel tracking so you can see what content converts best
With the right system, you or your VA can confidently manage SEO with structure, visibility, and results.
The 3 Core Components of SEO
1. Keywords – What people type into Google
These are the search terms your audience uses. Example:
“Affordable accountant for tradies Brisbane” or “best virtual assistant coach Australia.”
How to do keyword research:
- Google Autocomplete
- AnswerThePublic.com
- Keywords Everywhere plugin
- Ubersuggest
- ChatGPT (ask: “What keywords do people use to find [your service] in [your location]?”)
- Google Trends
- Google My Business Listing performance words searched
- OBMHub’s blog and page performance stats: Use your own top-performing content as a keyword guide
Tip: Use long-tail keywords (3+ words) for easier rankings and more specific leads.
2. On-Page SEO – What’s on your website itself
This includes:
- Page titles & meta descriptions
- Headings (H1, H2, etc.)
- Internal links
- Image alt text
- Keyword-rich content
- Page speed and mobile responsiveness
Example: How to do it on OBMHub:
- OBMHub’s drag-and-drop builder lets you add SEO metadata to every page or blog post
- Alt text for images is easy to input during upload
- Use OBMHub’s mobile preview feature to ensure mobile responsiveness
- Host blogs directly inside OBMHub so you’re not relying on another platform
- Schedule weekly blogs using OBMHub’s content calendar and task manager to keep on top of content SEO
- Schedule daily posts across your social media and Google using OBMHub’s content calendar to keep on top of SEO
Example: A page in OBMHub titled “SEO Services Gold Coast” with an intro paragraph using your keyword, a FAQ section, and a blog post embedded = major Google brownie points.
3. Off-Page SEO – What’s happening off your website
This includes:
- Backlinks from other websites (eg. mentions / blogs)
- Social media shares
- Podcast interviews
- Local listings
- Reviews and mentions
How to build off-page SEO (example is with OBMHub):
- Create lead magnets and landing pages that can be shared externally and linked to from guest blogs
- Use OBMHub’s email marketing system to reach out for collaborations or backlink exchanges
- Automatically request Google Reviews using OBMHub’s review request workflow (perfect for local SEO!)
- Share your latest content via OBMHub’s social posting tool (connected to Facebook, LinkedIn, Google My Business and more)
OBMHub makes it simple to repurpose one SEO-optimised blog into multiple shareable posts—saving time and boosting visibility.
Using SEO Keywords on Social Media & Google Business
Your content shouldn’t live on your website alone. Using your keywords in social media AND your Google Business Profile helps you show up everywhere your clients are searching.
Why it matters:
- Google scans your social media and Google listing to confirm your relevance and consistency
- The more places you use keywords, the better your local and organic rankings
What to do (and how OBMHub helps):
- Use OBMHub’s social media scheduler to post content that includes your keywords weekly
- Include SEO-friendly phrases in your bios, captions, and video titles (especially on LinkedIn and Instagram!)
- Schedule posts directly to your Google Business Profile from OBMHub to stay fresh and relevant
- Use OBMHub’s review request automations to prompt clients to mention specific services or locations in their reviews
Example: “We love supporting Gold Coast business owners with done-for-you marketing systems. OBMHub makes it easy to automate your lead capture and SEO-friendly blogs!”
How to Delegate SEO to Your VA or Marketing Manager
Here’s what your VA or team can do weekly or monthly:
- Publish a keyword-rich blog (you can batch content)
- Update old blogs with fresh info and internal links
- Research 5 new keywords and suggest content ideas
- Create a backlink strategy (eg. guest blog outreach)
- Track rankings using a free tool like Google Search Console
- Post social content and Google Business updates using the same keywords you’re targeting on your site
When to Work on SEO?
- SEO is not a one-and-done task. It’s best managed weekly or monthly.
- Focus on blogging, optimising web pages, and building backlinks consistently.
- Use a content calendar and reporting system so nothing slips through.
- Track traffic and rankings via built-in analytics
Who Should Be Managing SEO?
You don’t need to do it all. A trained VA or marketing manager can manage your SEO. You just need to:
- Approve the strategy and messaging
- Set goals
- Add the tasks to their activity sheet
When to Work on SEO? Add These to Your Marketing Activities Calendar
SEO is not a one-off task—it’s a weekly and monthly habit that builds visibility, authority, and traffic over time. The great news? You don’t need to spend hours on it each week. When broken down into regular activities, it becomes part of your smooth-running marketing machine.
Here’s how to build SEO into your team’s routine—with a strong focus on performance monitoring and continuous improvement:
Weekly SEO Tasks
(These should be baked into your content plan and delegated where possible)
1. Blog or Landing Page Content
– Publish or update one SEO-optimised blog or landing page
– Target long-tail keywords based on what your audience is searching
– Use a website builder or funnel pages (like OBMHub) to add fresh content regularly
– Check that meta titles and descriptions are written and relevant
2. Social Media Keyword Usage
– Incorporate target keywords into your captions, hashtags, bios, and LinkedIn headlines
– Schedule posts using social media planner (you can even repurpose blog snippets!)
– Don’t forget: Google indexes your social pages, so strategic keyword use matters
3. Review Requests
– Set up a workflow to automate client follow-ups asking for Google reviews (OBMHub does this automatically)
– Ask happy clients to mention specific services or locations for local SEO boost
– Example: “Amazing Pilates studio on the Gold Coast for new mums!”
Monthly SEO Maintenance Tasks
(A great agenda item for your marketing meetings)
1. Keyword & Content Review
– Use Google Search Console, Ubersuggest, or AnswerThePublic to review top-performing keywords
– Identify new keywords to target in future blogs or web pages
– Audit your blog titles and landing page copy—are they still relevant?
2. Page Performance Audit
– Check Google Analytics to see which pages have high bounce rates or low conversion
– Use Microsoft Clarity for visual heatmaps and session recordings—see where visitors drop off or click
– Optimise CTAs, images, headings, or copy based on real-time behaviour data
3. Google Business Profile Update
– Add a fresh post, upload new photos, and check for outdated info
– Use OBMHub’s GMB posting feature to automate this
– Include keywords in your service descriptions and updates (Google loves that)
4. SEO Report & Adjustments
– Review key metrics in Google Analytics:
- Organic traffic
- Top landing pages
- Goal completions or conversions
– Combine that with insights from OBMHub (opt-ins, email performance, funnel stats) to see what’s working
– Make small data-driven tweaks to titles, headlines, or CTAs
Pro Tip:
Set up recurring tasks inside OBMHub so these SEO activities become a consistent part of your marketing rhythm—and your VA or team stays on track without needing constant direction.
With performance data from Google Analytics, behavioural insights from Microsoft Clarity, and implementation tools inside OBMHub, you’ve got everything you need to turn SEO into a reliable source of hot organic leads.
Ready to Make SEO Work for You ?
Here’s your next move:
Book a Free Strategy Call – We’ll map out what your team can manage inside OBMHub.
Watch the Video: “Turn Your Team Into a Stress-Free Marketing Machine” – Discover how your VA can implement SEO & more.
Download the Checklist: “Hot Leads on Repeat” – Start generating leads today.
Let’s help your team become self-sufficient, strategic, and SEO-savvy—without needing 6 different software logins or endless hours.
