EP 46: Balance, Breathe, Succeed: Yoga for High-Performing Entrepreneurs

Feeling overwhelmed by the demands of running a business? You’re not alone. In this episode, Chantal chats with yoga teacher Ian Cariaga shares how yoga, breathwork, and meditation can help business owners stay creative, focused, and resilient. Discover why managing your mind is just as important as managing your business—and how small daily practices can lead to big breakthroughs.

Tune in to learn:

🧘‍♂️ How yoga enhances mental clarity and decision-making
💡 The surprising link between stillness and creativity
⚖️ Why balance is the key to sustainable success
🚀 Practical techniques to reduce stress and boost productivity

Ready to take your performance to the next level? Hit play and find your flow!

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Transcript:

This podcast is brought to you by Podpro Australia.

Social media, Google email marketing systems, website traffic, and the endless content creation that comes with marketing. It’s overwhelming, right? Say goodbye to endless stress and hello to clarity with the meaningful marketing podcast. Transcripts provided by Transcription Outsourcing, LLC.

Hello and welcome to another episode of the Meaningful Marketing Podcast. Today I’ve got a very special guest with me here today. I pulled him off the yoga floor and said, Hey, jump on my podcast. This is Ian and Ian has been my yoga instructor now for, I’m going to say probably three years at least, but Ian’s pretty special and that’s why he got the privilege of being able to sit with us today.

We get the privilege of listening to him today. Thank you for having me. And he’s going to talk to us a little bit today about his business. And I want to talk a little bit about business owners and looking after themselves. And cause it’s so important, right? If the business owner is driving the business, they’ve got to be able to take care of themselves because else they’re going to be a bad leader and they’re going to make bad decisions and they’re going to lack in creativity when it comes to marketing and the management of their marketing, which is what I find, right?

So for me, it’s really easy. I’ve owned health, wellness and fitness centers for 25 years. So. Balancing work and play has been very important for me. Balancing my health has always been important for me. I always exercise. I always watch what I eat. Yeah, just pick it up and watch it go in my mouth. But it’s so super, super important to make sure that it’s not just the high energy stuff all the time, that you do balance it with the yoga stuff.

And I learned that a couple of years ago, and that’s when I got into yoga and I got into breath work and meditation. And it’s been an absolute game changer for me who is undiagnosed as ADHD, right? It’s my superpower. So tell us a little bit about your business and what you do. All right. Well, first of all, I haven’t seen you in class in the past couple of weeks.

So you must be really, really busy. I wasn’t Sydney presenting. Really, really something else. I don’t know what’s happening there, but you’re here, right? So we find it connected, but it’s off the mat, which is cool anyways. Yeah. So I have a business called, well, it’s actually under my name, Ian Cariaga, but people call me Guru.

Uh, initially had some, I guess a logo that stated Guru on there and that’s what they call me. I don’t know if it’s, that’s what it is, but really the word guru means from lightness, so from darkness to lightness. So it’s actually two words and what it means in the yogic sense, in the sciences of yoga is that it’s bringing you out from darkness or obscurity into lightness or clarity.

Oh, I love that. I’ve just come back from a four day conference in Sydney. I landed back like late last night, and there was a lot of talk about how people try to be too clever when it comes to names. And if you come up with a clever name, you have to explain it. So I love the fact that you gave us the name, but you also explained the meaning behind it because that’s how people will then connect to that and connect to you.

So I absolutely love that. Oh, cool. Yeah, and it was just something I think to do with numerology a little bit, but it was what someone called me that and they’re like, you’re like the guru. I’m like, I’m not a guru. Like I’m only how old and I’m only 90 years old. Right. So I think I need more. I need more years on my belt.

But yeah, it’s stuck from there. And it’s gone from Me just practicing yoga myself to now this business, right? So I’ve been doing it for about 36 years, 37 years. So it’s a long time, which now gives you a hint of how old I am or how young I am. And since that time, it’s actually progressed. Cause it started off for me as a, actually started off as meditation, right?

To get away from my parents, to cope when managed through school. And then I played at a high level of sport where it was like full days, right, before school, sport practice, after school, sport practice. So it took a toll on my mental health at the time and no one really spoke about it when you’re young, you just get on with it, right?

Just eat, sleep, get on with it. So I started meditating from that to see how far I can take myself from being, I guess, chattery or busy in the mind to stillness. Not necessarily clearing thoughts out, but just being still. And sitting in certain positions that made me feel really uncomfortable, even though it was somewhat flexible and just not moving for like, initially it was like 30 seconds and then a minute and then five minutes and then 20, 30, an hour and then an hour and a half.

And then by that time my meditative state got so, I guess, honed that You kind of leave the body, right? That’s how to explain it is that you don’t feel it at that moment But then when you get out of it, oh, thank you like 10 minutes actually, right full on rigor mortis But but really it was coming back to that How can I manage the mind better based on all these external factors that are occurring in my life?

So it’s really not so much of managing what is around you but more so managing what’s within you Oh, I absolutely love that. So for myself who’s, you know, hyperactive and I’ve got a lot of stimulation coming at me all the time, I can’t change that because of the life that I lead. I can’t change the external environment, but I can manage the way that I deal with it.

Um, and I think that’s, you know, so important and I’d never liked the word meditation. I used to like cringe when I heard the word. I was like, oh my God, you’re going to make me sit there and like, how am I going to do this? It used to freak me out. But you mentioned the word stillness. And I think no matter how busy I am in my day and I’m an early riser, so four AM in the morning and I go to bed at about eight 30 at night.

There’s no, there has to be some sort of allocated time in the day where you actually are not on your phone and you are still, and you’re just present with yourself. And for me, that’s what meditation is. And I just started with that. And that was an easy start for me. And since then it’s progressed into sort of other variations, but it’s like any muscle, right?

You’ve got to work that muscle. It’s uncomfortable in the beginning, but every time you do it, it gets easier and better. And that’s how I manage my day to day. And people go, Chantal, you get so much shit done. How do you get so much shit done? You, you’re so active and you do so much. And, and, you know, if you want something done, ask a busy person.

And I go. I, I can do it because I do look after my health and I have to look after my mind and I’ve got to be able to self regulate as well and doing yoga has been a part of that for me. That’s massive because if you think of your training your body physically. Then you’re conditioning the muscles, but in yoga and meditation, you’re also doing fitness, but in a mental way, so I call it mental fitness.

You still have to condition yourself in that sense, but the stillness comes from you detaching and really, you say, not concentrating or, Not focusing, because that’s what the translation of meditation is, dhyani, not to concentrate and not to focus. So how long can you go without focusing on one specific thing or numerous things, and how long can you go without concentrating on one or a few things.

That’s really it. Yeah. And that, so saying that to a control freak, like is, is like, you know, and, and, and this is how it is for me. So if I go, I, I always say now I was a control freak. So I don’t feel like I am anymore. And when I was always told for many years until you’ve got to learn how to detach, I’d be like, detach, detach.

It was like a painful thing to have to do, but there is so much enjoyment and pleasure and being able to do it. But there’s also the faith in the knowing that. That’s not going to stop me from having control when I come back from it. It’s still, in fact, it actually gives me more power, more focus, more clarity by actually tapping out to tap back in again.

And I’ve learned that since then. And this is why I enjoy doing it. That’s why I got my camper van. I bought my camper van almost two years ago now, and I use my camper van, you know, when I come back from trips and that just to go in ground, just to breathe, just to recenter. That’s it. It is about getting that center back to the field that you have.

And with. Like yoga in terms of business standpoint, it’s how can you regulate what is going on in your head, no matter what circumstances are around you and then becoming effectively just efficient. Right? So initially you’d go from when you first start doing yoga meditation, this is happening, that’s happening, you’re worrying about everything else, but the main thing that you’re supposed to be doing is just breathing, essentially.

And then eventually become more efficient of how you manage the time that you do the practice, and then managing within that practice what you are doing within the practice. So whether you’re thinking or emoting or feeling, that also becomes more efficient. So you’re not wasting your time and especially your energy on what do I need to do now or how am I doing this now because really it doesn’t really matter as long as you come back to what is the, you can, we call it sankalpa or intention that if you have an intention for that practice before you go into it, then do it.

Like I don’t generally have an intention when I go, when I go into yoga, I just do it. Right? So whatever’s required at the time that will come to me when I’m doing it. So you’re not going on a preconceived idea of I need to do this and then if it doesn’t work out. Then you’ll be upset or frustrated or whatever’s happening, right?

So then again, you’re trying to control the situation that actually hasn’t happened yet. Or you’re going to try to control a situation that has already happened, which is like pointless, right? So then that’s an inefficiency of how you manage your energy, your time, your thoughts and your emotions and your physical body.

Oh my gosh. And I see this so much, you know, when I work with business owners and I work with their, their marketing managers and their marketing teams, I see this all the time because everybody is scrambling around, worrying about it not working. And there’s absolutely, there’s no benefit for them to worry about what’s not working.

And what they do then is they carry on working and they reactively just start to do things and spit out content and stuff and they become inefficient, they become uncreative. And the amount of times that I’ve said it, and this is weird for a marketing person to say to them, is to say, could you stop? I actually need you to go outside.

I need you to ground. I need you to breathe. And I don’t want you to come back and do anything until you’ve actually re centered again, because they so here that they’re not in here, that they’ve lost any sense of, of efficiency and creativity, which is so important. They look at me and they go, wow. Yeah.

So that’s, that’s a good point that you mentioned in terms of creativity because. With yoga, there’s the balance between the left and right side of the body, left and right hemispheres, your brains, and which works to like logic and analytical thinking, but then at the same time, imagination and creativity, they need to be balanced for you to work efficiently, to live efficiently.

Right. So when it comes to what you’re talking about a marketing, it’s like you want to be able to be logical in your approach to what is required in a creative way, because that keeps the balance, right? So, and if there’s, we call it coherence and that’s something I’ve been working on as of the past year that I’m going to be rolling up pretty soon, uh, with a couple of professionals in their field.

One’s a doctor and things like that. We’ve in regards to. Ensuring that you are coherent between your brain and your heart, right? Because if there’s a mismatch there, and an incoherence, then the functionality of everything that is around you, well, within you actually, is going to be off, right? So there’ll be a massive imbalance, and you’ll be actually just pushing against the grain, or causing inflammation within your body, which then is a detriment to your health.

Oh, so that’ll be coming out soon. It’s so good. And there’s so many things that I want to talk about. Cause I recently just did my trauma coaching certificate and it was really just to sort out my own stuff because I was so much in my head and when I looked at all this neuroscience stuff, I was like, Oh my gosh, it just makes sense.

How you so reactive because the brain is going like the whole time. So any little thing that comes at it just goes, takes it on and just like. Blows it up, you know, and my mother’s Italian, so I come from an Italian family. So dramatizing everything is a part of what we do, . But understanding that if you can just bring like those circuits down and if you can bring those circuits down within the body, that you can have more clarity and you can actually do things and yes.

And you know, yoga’s a part of that. Now you mentioned the inflammation and, and stuff within the body and how the body. Manifests what’s going on, right? And I know that when I was going through a very difficult time in my life and I was doing yoga, Ian could see it. He knew nothing about what was going on in my life, but I was stiff.

I was inflexible. I’d just cry on the mat, you know, and, and he could see something was going on and he could also see when suddenly I was passing through that it wasn’t happening anymore. So talk a little bit about that and how that works. Yeah. So it comes back down to intuition. And how we can manage what we know about ourselves just at a higher level and a higher rate.

So for example, someone, they did a yoga class last night, and someone that I’ve never seen before walks into the class, right? But I have this, I guess people say this gift that, Before you walk in, you already know what people are going through. So, there’s certain things I said within this class that you could see her ears lifted, right, her eyes rose up, and she laughed a couple of times.

And then I said, you know, you’re here, I’m glad that you’ve finally made it to come to the class. And she’s, what are you talking about? Right? I go, because I’ve never seen you before. You’re here. And she goes, I know, I needed yoga because of what’s been going on in my life with work and this. And she was, had a psychology background.

Right? To do with that. So she said, I understand what you said with the metaphysics of what you talk about. How, what you create in your mind, right? And, and just the energy that you emit, has a direct connection and reflection to how your body responds, or reacts. Right? So then there’s certain things I was saying, which struck a chord with her, and then at the end of the class, she said, thank you.

We had a little bit of a chat, and I said, well, you’re here because of what happened to you. She said, what are you talking about? And I said, well, About seven and a half to eight years ago, you’re still dealing with that, right? And she’s, what are you talking about? Do you remember what happened at that time?

And she’s like Um, yeah, I broke up out of a relationship. I go, yeah, so nine years of this relationship, she goes, how’d you know it’s nine years? And I go, Oh, sorry for getting into your head. But anyways, let’s get back to why are you here? Right? You thought you dealt with it, but you’re not because your body is sending out signals that it’s in a still a state of trauma, right?

From that episode of your life or that experience of your life. And you’re here now to recognize that, acknowledge it, address it. And then hopefully. service it or deal with it. And if you don’t, it will slap you in the face. So this is where people’s back pain gets so sore. Their shoulder pain gets so sore.

I remember when I was going through my divorce, I had shoulder pain for about a year before I went through the divorce. And I went to physio. I did gym. I did like, I did all these things and everyone looked at, they said, there’s nothing wrong with your shoulder. And I had this massive pain in my shoulder for a year.

I couldn’t move it. I couldn’t do anything. And as soon as I made the decision to go through my divorce, it immediately released, you know, and it was, it just absolutely fundamental. So I think it’s important to pay attention to your body, pay attention to where you put your energy and how you take care of yourself and look after yourself is so important.

I mean now in yoga I can do binds and when I first went into yoga and I was watching all these girls you know stick their hands under their legs and crawl around each other and and whatever and like in a knot and then stand up and I’m like There’s no way I’m ever going to be able to do that. My, my arms were like this far away, you know, and now I can just go into the bind.

And now I can do it. I can actually do a bind, you know, and it took time, but it took trust. It took showing up. It took, you know, letting go of, of past things and trying out new things. Yeah. So what I say with, with the yoga is that it comes back down to like maybe with anything, but really it comes back down to discipline, right?

You’re disciplined to do what you need to do. You’re consistent with what you need to do, and then you’re committed in regards to what you need to do, right? So when yoga, that’s how I say, just show up with those three points and you’re on your way, right? Because I mentioned that. Always in class that the posture is just a consequence of how well you manage your mind, right?

The flexibility and the mobility will come The more you manage what’s going on in your thoughts and your emotions because that causes the body to tighten to stress To release chemicals that are again poisoning your body rather than the chemicals that should be tonically healing your body So that’s something there that I reiterate in yoga all the time that it’s it’s not about bending.

It’s not about twisting It’s not about stretching Right, because I get a lot of people, I don’t do yoga because I’m not flexible. Like, well no one comes here because they’re already flexible, because it has nothing to do with that, right? That’s the thing. So, uh, that’s a big thing with how we can manage ourselves to be healthier, both mentally, emotionally, so then that the physical part will So you can see why I show up for his yoga classes, right?

Because he annoys the crap out of me when he says you have to manage your mind. It’s not your body, it’s your mind. I’m like, that’s all it is. Cause it’s a resource for you. It’s a tool. Like your thoughts are not you. Your emotions are not you. They’re yours. Like you own them in a way, but they’re not you.

So people start to believe that what they’re thinking is truly them. Right, they become too identified with their thoughts and emotions, their memories, their traumas, whatever it is, right? And that holds in the body. So I say to people, listen to your body whisper before it starts to scream at you. And that’s where the screaming becomes injury, sickness, illness, disease, right?

It’s a sign of something. It’s the universe saying to you, Hey, something’s going on here and you’ve got to listen to it, you know, a hundred percent. So, um, you’ve got this, you use this amazing platform called Patrion, okay. As a subscription based model for a service provider, which I absolutely love. I’m actually very familiar with Patrion, a lot of influencers that I work with.

Use the platform. It’s not very much known. So could you just talk about Patreon and how you use it for your body and just share with everyone how it allows you to be able to connect with your audience and create a subscription based model for people. Yeah, it, it’s actually really amazing because it started off how to, I just stumbled on it based on, I guess I’m into, well I did a lot of.

art and art history throughout school. So it, I’ve managed to weave my way and then find this website called Patreon because I was doing yoga on another platform during COVID. And that was here and there it wasn’t refined as much. So then I found Patreon and it’s amazing for creators to build a subscription platform, right?

And you can post on it similar to how WordPress did back in the day. And this way you can, you can have a shop on there. You have links on there, video content. You can do a podcast on there if you wanted to as well. So with a certain amount of hours and people would pay on that subscription model. On the site itself, and then you just get a payout, you know, monthly, which is amazing.

Yeah. Alright, and it sends also, like, links for your subscribers, or potential subscribers, to log on to and follow, right? So you can have free membership, you can have public membership, you can have paid membership. Alright, so I find that that’s really good, it works well, like in my classes, which is my platform, I’ll just mention, hey, I’m on Patreon, and that will lead you to the content that’s on the page, or the website, but at the same time, there’s links towards YouTube.

To get into my YouTube channel. Yes, that’s amazing. It’s a great management tool for you to be able to connect with your audience on different levels of subscription. So for example, and I would encourage, I imagine you’ve got a free subscription as well. So free one, and you’ve obviously got a routine where you’ll drop certain content.

onto the free platform and then constantly saying, Hey, if you want more access to me or you want to do live training or you want meditations or you want, I don’t know, extra support, then you can pay this membership monthly and you’ll get access to that. So therefore you can drop, drop all that additional content into that subscription based platform as well.

So there’s three different, three different levels. You you want really. As many as you want. Yeah. So how many levels do you have? I have at the moment, so there’s the free one and then there’s Two more, right? I had another one in regards to private coaching and things like that. The people just texted me directly and said, I just want to do private coaching.

Can we set it up? So they don’t really use Patreon if they’re not on it, but two other tiers. So you’ll get a middle tier where people will get an exclusive content more so than the free. But then there’s one above that that I call totality and you get basically everything, right? So it includes free classes that I do outdoors like at certain events.

You can get access to that. Right, and it’s only 9 a month, so it’s not much, right? Because I find that in regards to your health and wellness, people spend hundreds and hundreds, if not thousands of dollars to get very little return on that result of what they’re looking for, when the majority of it is basically Within you right to heal.

Yeah, right. Whatever wounds been going on. Whatever has been going on your life. It’s within that needs to Manifest and be created or regenerated or destroyed in some ways and it shouldn’t cost you an arm and a leg to do that Because really, you’re responsible and accountable for your own health and well being.

So this is a great meaningful marketing strategy for you to be able to use, to be able to help people and support them in their life. Give them access to all your yoga, give them access to meditations, any special words that you’ve got, or sharing different postures and things as well. Um, so I think it’s a great, it’s a great strategy to use.

I do love Patreon, I think it’s amazing. What is your name on there so people can follow you? Jack Diogi. No, cause it’s, I was thinking Guru. It’s Jack Diogi. So J A C K E D Y O G I. Yeah. Yeah. Okay. Why? Why that name? Someone named me that too. They’re like, Oh, you’re just a Jack Diogi. So don’t do that, please.

Please don’t have multiple names on multiple platforms. That’s a no, no. I might just change it back to Ian Cariaga. How’s that? That’d be good. Yeah. Oh, well, you know what? People are building a relationship with you. So I always. It’s always like online business marketing with Chantal Girardi because I am the person doing the marketing strategy.

So the relationship is built with me. My personal brand is me. It’s always you doing the yoga. So it really is the business of you. And when you’re going out and representing yourself in yoga and all the events that you do, they’re not going to remember your business name. They’re going to remember you.

Yeah. They just call me Guru, so. Ha ha ha. You should probably stick with that then. Which is a bit too high, yeah. I’m just like, just being is fine. I’m going to say with the whole Guru thing, you only have to know more than the person that you’re speaking to. So you don’t need years experience. You just need to know more than the person that you’re speaking to and they’ve got to be prepared to pay you for it to be a Guru.

That’s, that’s my rule. Because there’ll be someone always above you, and there’ll always be someone below you. So, um, so I do like that. So last but not least, you’ve got a cap on that says it’s just yoga. And he always says this when, you know, new members come to the yoga class. It is just yoga. Because it really is just yoga.

And they’re just sweating bullets. Their back is crying. But it’s still just yoga. It’s still just yoga, but you’re the yoga that you do is very different. So do you want to just explain very quickly? Because I always say marketing is about what you do. That’s different to everyone else. So if you were to explain your yoga, because there’s millions of different yoga teachers, What is the type of yoga that you teach?

What is so special about the way that you teach it and what you teach? I know what it is, but do you know what it is? So when someone asks you, right, someone asks you what type of yoga do you teach? What style of yoga you teach? Technically there’s only one, right? And then beneath the one, there’s only four pillars, right?

So Hatha is like basis of the foundation of yoga, right? Ha, so Ha, Sun, Moon, really, right? So it’s understanding that in the alignment of the earth. As well, and then beneath that there’s Nana, which I talk about the cosmos, the stars, the universe, right? So that’s a pillar of Hatha Yoga. And then there’s Bhakti.

So Bhakti means devotion. Right, so you’re devoting your time, could be devoting it to some deity, whatever it is, but really it’s, that has to do with devoting it to yourself. And then there’s karma, which is cause and effect, right? And an offshoot of that could be, say, kriya, right, so in terms of how we purify ourselves, and then raja yoga.

Right. So the real pathway, the old school originating pathway of how yoga was done back in the day. So I generally, you would have a blend of all four, right? I try to incorporate all four layers with into the practice. But when someone asked me, I go. It’s just yoga. Yeah. So you’ll get a combination of that, but really it’s four, four main pillars off the main foundation of.

So for me, the difference with what Ian does is that he, it is about managing the mind and he does educate while he actually facilitates the yoga class. So for me, those are massive points of difference because for me, I find that when I’m doing something, I like to know why I’m doing it. So when I was a personal trainer, when I was a triathlon coach, I always told, I didn’t just give people instructions and say, do it.

I always told them the why they should do it, and educated them on that. And I think that’s something that I appreciate about your yoga. Thank you. Someone did mention to me, they’re like, they’ve been doing, they’re actually someone who taught yoga as well, and they said, well, one, you’re not an instructor, you’re a teacher.

Right, so there’s a million instructors out there and yoga instructors, but there’s very few that are actually yoga teachers, right? But when I say I’m not really teaching anything, I’m just blurting out some words from time to time. Hopes that something sticks and then inspires you because of whatever you’re curious about to empower your life in some way.

Yeah. Really, that’s it. I think, you know, as business owners, we, we forget our juice and we forget our glitter. You know, we might, we might, we remember our passion and what we’re doing, but sometimes we actually forget what is so special about that. So I always say, like, if you’re looking to find what that is, listen to what people say about you and write that down somewhere, read the testimonials that they share.

And you’ll notice common themes the whole time and go, you’re constantly educating us. You’re constantly helping us to teach us to manage our mind. You’re drawing the connection between the mind and what’s happening inside the body. And when these common themes keep coming up, you go, those are my key messages.

Those are my, my, my points of difference. Those are the things that I need to sprinkle my, my juice as a coach. That’s my juice and my glitter. And that’s what I need to be spreading out amongst everyone else, because that’ll make me shine above everyone else. But sometimes. When we look at ourselves, we don’t see it.

So it’s important to have those conversations with other people and listen to them and hear what they’re saying about you. Yeah. There’s one thing that I, I sent a post out this morning that I don’t know if you, a lot of people know about this, but Steve Jobs, who’s like the head of Apple, one of the co founders of Apple.

Uh, at his memorial, the instruction was to hand out this one book because he basically found this book when he was in high school, read it every single once a year, every single year for like his entire life. Yeah. And the book that he gave out his memorial was the autobiography of a Yogi by Yogananda.

And he said those basically those certain aspects in like, I guess, guidelines or observances as we call them, helped him get to the point when they brought him back. To Apple the second time around that created the, the iPhone, the iPod, right, that stuff. So, and it was from yoga. Love it. So it was amazing to see that and I just posted that cause a lot of people don’t know.

And they just came up just randomly for me and I said, this people know this about creativity. Do some yoga. Yeah. Creativity. Clarity. A hundred percent yoga, yoga, yoga. So thank you so much for coming today. This is another episode of the Meaningful Marketing Podcast. If you haven’t already, please make sure that you rate us or comments.

And also you can jump onto themeaningfulmarketingpodcast. com. au and there’s a whole bunch of free downloads there for you as well. And you can make. Connect with your favorite platform, including on YouTube. Thanks again to Ian. And we will put your Patreon link in the comments below. Thank you very much.

See ya. Thanks for listening in. Meaningful marketing is all about you making your marketing meaningful. If you’ve enjoyed today’s episode, please hit that subscribe button. But subscribing means that you won’t miss out on future episodes, all about marketing and motivation. Stay inspired, stay focused and make your marketing meaningful.