EP 65: Stop Leaking Sales: Why Your Marketing Isn’t Converting (with Kimberley Priest)

Online marketing isn’t just about what you post.
It’s also about what state you’re in when you’re posting, selling, following up, and leading your team.

In Episode 65 of The Meaningful Marketing Podcast, Chantal sits down with Kimberley Priest (Revived) to explore a surprising truth: your environment, emotional hygiene, and energy can be quietly sabotaging your results, even when your strategy looks “fine” on paper.

This blog is a recap of the conversation, plus practical marketing and leadership takeaways you can apply immediately.

Episode Summary: What This Podcast Discussion Is All About

Kimberley shares how your mood and mindset show up in your sales process, your confidence, your consistency, and your conversions. Together, she and Chantal unpack why messy environments and emotional clutter create friction in business, and why “doing more” often fails when you’re running on stress.

They also talk about:

leading sales from service (not pressure)
the difference between features vs benefits
why teams struggle to follow systems when they’re emotionally blocked
and Kimberley’s fast reset method, “Revibing”, a simple breathwork routine designed to shift your state quickly.

Key Themes We Explored

Why your physical space affects your performance (and how to fix it fast)
How mood impacts consistency, confidence, and decision-making
What “service as marketing” really looks like in sales conversations
Why value-led messaging beats price-led messaging (every time)
A simple sales equation: desire + empathy + reason to buy now
The importance of aligning marketing and sales so your business isn’t disconnected

Kimberley’s Background: From Real-World Sales to Real-Life Reset Tools

Kimberley’s perspective is powerful because it’s not just “woo” or mindset talk. She’s lived in environments where performance matters, leading and working with sales teams, while also building tools around happiness, routines, breathwork, and high-functioning spaces.

Her work blends:

performance psychology
sales leadership
practical systems
and state management (so you can show up clear, calm, and effective).

The Turning Point: Your Mood Is Not Separate From Your Marketing

One of the biggest through-lines of this episode is that your internal state drives your external results.

If you’re stressed, scattered, or flat, it often shows up as:

inconsistent content
avoidance of follow-up
overthinking your offers
under-communicating value
or “busy marketing” without conversions

This is why you can have a solid strategy and still feel like things aren’t landing.

The “Environment Effect”: Why a Messy Desk Can Kill Conversions

Kimberley breaks down a practical insight many business owners ignore:

Your environment impacts your nervous system.
>Your clarity impacts your sales.

If your workspace feels chaotic, your brain stays in “open tabs” mode, and marketing becomes heavier than it needs to be.

Simple fixes that create fast momentum:

clear one surface (start with your desk)
remove visual clutter around your screen
create a “sales zone” where you do follow-ups and money tasks
keep your daily essentials visible and everything else stored

Tiny changes. Massive shift.

Service as a Marketing Tool: Stop Selling, Start Serving

This episode reinforces a beautiful reframe:

When your energy is “I’m here to help,” your messaging becomes clearer, your conversations become calmer, and your audience feels safer to take action.

Service-led marketing looks like:

asking better questions
listening more than pitching
explaining benefits, not dumping features
leading people to the next step with confidence (not pressure)

A Simple Sales Framework You Can Use Today

Kimberley shares a practical sales formula that works because it’s human:

Desire + Empathy + Reason to Buy Now = Sale

It’s a reminder that people don’t just buy because something is “good”.
They buy when they feel understood, and they feel it’s the right time.

Try this in your next offer post or sales call:

Desire: what do they want most right now?
Empathy: show them you get the real struggle (without overcomplicating it)
Now: what changes if they act this week, not “someday”?

The “Revibing” Reset: A 5-Minute State Shift

A standout tool from this episode is Kimberley’s short reset method designed to help you move out of stress and into clarity.

The point isn’t perfection.
It’s to interrupt the stress loop so you can:

send the follow-up
write the post
record the reel
have the sales conversation
without dragging yourself through it.

Practical Takeaways You Can Apply This Week

Clean up your environment before you “fix your strategy”
Your space might be the easiest conversion lever you’re ignoring.
Stop pricing like you’re apologising
When you lead with price, people price-compare. When you lead with value, people invest in outcomes.
Market and sell from service
Pressure creates resistance. Service creates trust.
Translate features into life benefits
Don’t just say what it is. Say what it does for them.
Align marketing and sales
If your marketing team and sales process aren’t connected, results will feel random.
Use a 5-minute reset before money tasks
Follow-ups, invoicing, launching, pitching, posting. Your state matters.

Final Thoughts

This episode is a reminder that marketing isn’t only a strategy problem.
Sometimes it’s a state problem.

If you’ve been feeling stuck, scattered, or like you’re working too hard for the results you’re getting, Episode 65 will hit different and in the best way.

FAQs

Can your workspace really affect sales?
Yes. Your environment impacts focus, stress levels, and decision-making. A calmer space often creates faster action and clearer communication.

What’s the biggest shift for better conversions?
Move from pressure to service. Value-led messaging and empathy-led selling convert more consistently than hype.

What does “features vs benefits” mean in marketing?
Features are what something is. Benefits are how it improves someone’s life. Benefits sell.

How do I stop selling from stress?
Create a pre-sales routine: clear your space, do a short reset (like breathwork), then take the action while you’re grounded.

Marketing feeling a bit scattered?