EP 48: Building a $37M Brand Without Ads or Investors with Justin Herald
Forget the fluff. In this raw and refreshingly real episode of the Meaningful Marketing Podcast, Chantel Gerardy sits down with entrepreneur and global brand builder Justin Herald. From launching a business with just $50 to creating a $37 million empire — without ads, funding, or a formal business plan — Justin shares what it really takes to make business work in 2025.
In this episode, you’ll learn:
- How Justin turned frustration into a globally recognised brand
- Why traditional business plans and five-year goals might be holding you back
- The difference between mentors and coaches (and why it matters)
- The old-school marketing strategies that still outperform paid ads
- Why being yourself is your biggest business advantage
Connect with Justin Herald:
🌐 www.JustinHerald.com
🌐 www.ReferUsNetwork.com
📱 Facebook | LinkedIn | Instagram
Download our FREE Guide here: https://onlinebusinessmarketing.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Website: http://onlinebusinessmarketing.com.au/
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Transcript:
This podcast is brought to you by Pod Pro Australia,
Social media, Google, email, marketing systems, website traffic, and the endless content creation that comes with marketing. It’s overwhelming, right? Say goodbye to endless stress and hello to Clarity with the Meaningful Marketing podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business, all infused with a healthy dose of motivation.
Let’s do this.
Hey, this is Chantel Gerardy from the Meaningful Marketing Podcast, and today I have the guest, Justin Harold here, and we are going to be talking about startups and we’re gonna be talking about making decisions in your business to grow your business. And he’s also gonna be sharing his story about how he’s.
Started his business with just $50 and he’s a man after my own heart because he also talks about how you don’t have to spend money on ads or outsourcing, especially in the early stages. Thank you so much, Justin, for joining us. Oh, sure. So Justin, tell us a little bit about your, I call it your hero story.
The story where, you know, you went, you, you talk about this $50, you started a business. Tell us a little bit about that.
Yeah, look, I’m referred a lot by other people as the accidental business guy, so I didn’t set out to start a business. My dad is a minister and he was the head of the religion when I was growing up.
And the problem with being that in that environment is everyone inside the church tells you how to live your life. And I had this particular lady constantly tell me I had an attitude problem. And so one day I just had enough. So it was 1995, I was 25 years old, and I. Thought, I’m just gonna piss you off.
That’s all. I, that’s the only reason I started my first business. And I just thought, well, if I can put my attitude problem on the back of a t-shirt, then I, my mates can go to church and I don’t have to go anymore just to upset her. And so I went to my bank to, to the ATM and, and looked in my account. I had a dollar 25, ended up borrowing $50 from my brother, convinced the printer to make four shirts.
’cause he wouldn’t, he said it was gonna be $600. And I said, I don’t have it. So I got four shirts made up, sold three of those shirts to three of my mates. We all went to church the following Sunday. She was ticked off. She still is to this day, to be really honest. And then on the day people come up and said, oh, I really like your shirt, Justin.
Which on the back of it it said, I love my attitude problem. And can we buy one? So my three shirts I sold can make six shirts or those. 6 24 up to 24, then 96 and then kept on going. So over six years in the, on the sixth year of starting, it was a $37 million business. But I ended up owning the word attitude globally, so under trademark.
And then companies would license it from me. So Cars Phillips did attitude stereos and TVs and stuff like that.
Oh, that’s super exciting. So what were some of the learnings that you had when you set up that business?
The, the, the first thing I actually realized, which is a bit of a no brainer, but I realized I didn’t know anything.
Now I was lucky. I think people who start a business now are in a, and this is gonna come across wrong, but they’re in a misfortunate. Era where the internet’s now here. So people now go to Google or whatever and get an answer thinking, well, this is what I’ve gotta do now. It’s not factual. Most of the time someone’s just come up with a theory.
I didn’t have the internet when I started. Right. So I didn’t have any of this white noise bullshit going on, right? So, and starting a business back in those days wasn’t something that was a trendy thing to do. And there was no books out there. There was no courses out there, there was no gurus out there.
So I realized I didn’t know what I was doing. I. But I also realized pretty quickly I had a skill not to be a business person, but just to get from point A to point B and connect with customers and do all that sort of stuff and market myself out to the, to the wider audience by having those connections.
So I fi figured out that I didn’t know anything, but that was okay. And then I realized that doing business was. And I’ve still coined this phrase, it’s my business, my rules. So I do it my way and people, some people go, oh, it’s not the right way to run a business. Well, it’s bloody well worked for me for 30 years.
So it’s going okay.
Absolutely love that. So for our listeners out there who, who may not have heard my story, I originally came from South Africa. I moved here in 2008 and I wasn’t doing any internet marketing in South Africa. I just had word of mouth referrals. That’s how I grew my business. I grew up there.
It was really easy to get clients, but when I came to Australia and I had. I knew absolutely nobody. My husband was working at the time. Then he lost his job twice. So I taught myself internet marketing, and I grew a six figure business within five years. And I did that with knowing nothing. And I did that with no chat, GBT.
And what I really love about the fact now that I did it, was that I didn’t have Centrelink. And because I didn’t have Centrelink and I didn’t have any money, it had to work. Yep. So I had to dig in and I actually had to do the things that needed to be done in order to make a business.
Well, there’s a saying that you can’t fit a square peg in a round hole.
You can if you force it. Right. And that’s what starting a business is all about. Even now, like there’d be people who are listening to this who have been in business for a very long time. You know, five years ago someone licked a bat overseas and it threw the entire world into disarray with, with Covid, right?
So in the last five years, we’ve had to go and change the way we do business. So those people have been in business for say 10, 20, 30 years. Now we’d be doing business in a different way. So the thing that I love about being a business owner is it’s gonna get cr*zy. At any point in time. I’m waiting for it to go ass up.
I love drama, right? So, and that’s when I think if you embrace being uncomfortable and you become comfortable being uncomfortable, you can then take a business and take it to the next level pretty quickly.
Yeah. I absolutely love that. I’m constantly telling people to get used to the rollercoaster ride of business.
The sooner you get used to the ups and downs, the the more you’ll start to open your eyes and enjoy the ride. Yeah. As opposed to constantly living in that fear. And I love what you said there around the fact that, you know, I, I don’t think people can skate by anymore. Well, they just can’t afford to skate by anymore.
They need to do something that others aren’t prepared to do in order to get a result, they need to disrupt the marketplace.
Yeah. And they’ve gotta be a little bit more deliberate. You know, if things aren’t working, the the deliberate action then is to go and change something where a lot of, I see this with a lot of mentoring clients.
They, they, I just, I’ve always done it this way, Justin. I wanna keep on doing it this way. Oh, good on now, go on, see how that works. So I’ll change stuff my staff. I think that I actually created Covid because they know I love a drama, but sometimes I’ll deliberately go and disrupt the way we’re doing things just to keep number one, my staff on their toes.
’cause I don’t want to have any part of, we’ve always done it this way in my business at all. So there’s gotta be changes all the time. And that’s where like, I don’t, and I’m, I’m different to a lot of people. I don’t have business plans. I don’t have forecasts, I don’t have any of that. The, the main reason is if you asked me 30 years ago, where would I be in 30 years?
Mm-hmm. Nowhere near here. So I would’ve potentially planned my way to something less than this. So that’s why I own so many companies now. I’ve got my fingers in many different pies ’cause I just love different shit all the time.
Oh, I just love that. I know I always, I’m one of those people who hates that, you know, five year plan, 10 year plan.
There was. No way in hell that someone would tell me that I would own a marketing agency or a marketing software company and I’d be doing VA like coaching. And internationally, there’s absolutely no way, no way that they would ever be on a five year plan or a 10 year plan for me.
Well, I just launched a software company too, and I can’t even spell it.
So it’s, it’s, you know, and that’s why I think as business owners, we’ve gotta start looking at. What can I potentially do as a, as opposed to what is actually stopping me from doing anything? Like I think we focus on the negative too much, which is understandable why, but we focus on that instead of giving it a right royal crack.
And if, my theory is if I don’t spend a great deal of money setting things up, then if it doesn’t work, it doesn’t matter. If you spend a shit load of money and it doesn’t work, then it sort of matters. So I think people have gotta get their entrepreneurial brains back into business a little bit more. And I’m not a fan of.
The whole theory that everyone’s entrepreneurial. I don’t think they are. I think some people have got it in a natural skill and some people need to learn it. Yes. And you can learn it, but, you know, being on, I, I just love so I’m gonna offend someone here, but you can go to university now and do entrepreneurial studies.
I don’t know how you can learn to think outside the square. Right. So that’s all being entrepreneurial is, is just, you know, is forcing that square peg into that round hole. That’s all it is.
Yeah, I love that. I’m always talking about skills, strategy systems and support. Like if you get those four S’s, that’s the simple way to make sales.
Yep. You know, and, and if you lacking in certain skills, then you need to upskill. And I think we live in a world right now where people are constantly looking for quick fixes, so. So talk to me a bit about that. I mean, you must see that all the time, right? People are looking for quick fixes. What are some of the things that you’d see.
Oh, well look, first of all, if success was easy, everyone would be successful, right? So the reality is it’s not going to be easy. I think when you get comfortable with that notion, then you’re gonna be okay. So quick fixes. People are thinking that, and it’s my favorite thing to talk about. Paying a lot of money for someone’s advice means it’s gonna be better advice than someone that’s not as as expensive.
I’m not sure where that whole theory has come into play. Like for me, I’m the world’s biggest tired ass. I am not gonna be spending a fortune if I can find in something better and cheaper. Yeah. So I want the information to be good, not the price to be a thing. So I think that’s the one of the first things.
I think quick fixes. There is always a better way, but it might not be the way right now. So I see a lot of people doing the. Bright and shiny thing, like, oh look over there. And the one thing I’m noticing at the moment, people are changing their whole method about what they’re doing. ’cause they’re going, oh, the times are getting tough, so I’ve gotta change everything.
No, no, no, no. You, you might have to change a few things. So I’m very big on strategic quitting and which goes against what everyone’s been taught, right? So. I believe that some things are not going to work. So you don’t throw the baby out with the bath water. You just go, okay, well let me find, and what we call it, we call it the X gap.
So what’s the execution part that we’re not getting right? It’s not the whole picture, it’s just one little thing. So let’s find that and let’s go and change that. So I think people need to be putting a little bit more focus on. The smaller things that they’re doing inside their business, the relationship they’ve got with their customers, the pricing they’ve got, the, the distributors, they’ve got the suppliers, they’ve got the, the, if they’re dealing with a retailer, the retailer, they’ve got the, what prices are they, are they being dictated by someone else on how to run their business?
A lot of suppliers do that. My suppliers know my business, my rules.
Oh my gosh, so many good things in there. I’ve got three things for us to talk about. Sorry, I talk a lot. No, I love it. Three things to talk about. So the first thing is, and I see this as well, is that when something’s not working, they just want to throw it away or completely change it.
And I actually did a Facebook post about this yesterday where I spoke about how they’ll do the do this with virtual assistants. They’ll do this with systems and they’ll do this with the marketing funnels that they have, and they’ll go, this isn’t working. And they’ll either just keep waking up every day, pumping money into it, even though it’s not working and, and do nothing about it.
Or they’ll go and they’ll completely throw it on its head and they’ll just get rid of the software, get rid of the virtual assistant, get rid of the funnel. And at the end of the day, they haven’t actually sat down and done their due diligence. They haven’t looked and gone. Is this actually working? Like, is, is it the fact that I’m not giving my va the marketing strategy?
Is it, is it that I’m not actually giving them support? Is it because I’m not sitting down and planning with them? Is it because I’m not actually fully utilizing the system because it’s too hard? I don’t wanna learn how to do it? Like, so they just go, I’ll just throw it up in the air and throw it away.
And then thousands of dollars. This happened this week. A lady’s just gone. She spent probably around $30,000 setting up the marketing, and now she’s gone. The software’s too hard to manage. Um, so she’s just said, cancel everything. And I was like, eh, why do you wanna cancel 30 grand’s worth of everything that you’ve set up?
It’s perfect. It’s, it’s great. You just gotta get someone to do a learn how to do it yourself. Just thrown it away kills me.
Well, you find, we sort of mentioned this before, but there’s too much of a ready, fire, aim mentality going on in business now. Like there’s not nothing deliberate. So like as long as someone hits a goal.
Yeah, that’s the one I wanted to go for. No, I wasn’t, but, and so I think what we’ve gotta do is actually figure out, and I’m very different to how a lot of people think in business, and one way I can prove that is I’ve never had a business goal. Ever. My goals are personal goals, so, and I’ll get people writing to me after I say this one, but I, it’s stuff I, the car, I’m a car nut.
It’s cars. It’s where we live. It’s, and the holidays we go on because I’m in business for the benefits, right. And if my business, if I’m not living the lifestyle that I really wanna live, or having the car that I really want to drive or go on the holidays that we want to go on. That just means my business is not working, so I now know what to fix, right?
So I think a lot of people, number one, don’t have any goal. So they’re aiming at nothing and hitting it every day. But secondly that they’ve, they’ve forgotten why they started the business. I didn’t start the business to become a business guy. I started it to piss a lady off and to have more than a dollar 25 in the bank.
That was it. So if I lose sight of that, then the business ethic that I’ve got goes away. So that’s why for me, I find business very easy. I love pissing people off. All of my businesses has started purely because I wanted to. I’m pissed off or wanted to piss someone off. Customer culture started because I’m sick and tired of being treated like a piece of shit when I spend my money.
Junior entrepreneurs started ’cause I’m sick and tired of how the, um, education system doesn’t teach kids on how to start a business, but will teach ’em how to go on social media. Refer us, started because I’m, your customers are the biggest salespeople that should be promoting your business. Like I just get pissed off with that and that’s my mantra.
Oh, that’s awesome For me, everyone knows that I am an online marketing strategist and my whole goal is to spend less time online. That’s my whole goal, is to spend less time online so I can play more. So I’m all about playing and that’s, that’s the reason why I do my business and I love my business ’cause it gives me the opportunity to do that.
So you spoke a little bit about a few things there and one of the things was that I wanna talk about is how a lot of people would come to me and they just want, for example, pretty Instagram profiles. And all they care about is looking pretty on social media versus their social media or their Instagram actually performing.
Yeah. And it’s all ego driven. It’s not actually performance driven. It’s not business driven. And I see so much of that when it comes to, to the marketing because they just want everything to look pretty and, and look all perfect. And business isn’t pretty and it isn’t perfect and it can still perform exceptionally well.
What are your thoughts on that?
Yeah, look, I think when business owners understand this next principle, they’ll, they’ll be okay. People buy off, people they like. Mm. And so the thing that I thoroughly enjoy about my success from a me, me perspective is I now get away with being me. I haven’t changed anything.
I’m dressed up for you today. My wife will be very happy she’s in Sydney at the moment ’cause I’ve actually got shoes on and I’ve got long pants on. But like. I sa same when I speak at, I speak at a hundred conferences a year and this is how I turn up. I, I am the guy that did what I did, which means I can be the guy that did what I did.
So I’m not gonna change that. I think when business owners actually start to put their personality out to the marketplace, ’cause people buy off people they like. Yeah, right. So you go and make some, and I’ve been to many businesses and you’ve probably d done this as well. You go to a restaurant and you go.
Hang on. This looks nothing like your Instagram. We’ve come because of what’s there. Yeah. And now we’re getting this over here. And you go, it’s a bit. Ridiculous. So no one can ever say when I turn up and do what I do, oh wow, I thought you were gonna be a lot different. They know exactly what I’m gonna be, and that’s why people book me to speak because they want someone, nor I’m gonna say normal, and I’m sure if I am, but normal as opposed to someone pretending to be something.
Yeah. And I think if we just give ourselves permission to be ourselves. Your customers are gonna absolutely love that. And the, the thing with that too is there’s too many businesses now that have no public face, right? You’ve gotta deal with someone else or you never get to talk to the business owner.
And people always try me on this one. So, and good luck. But there’s only one person that answers the phone in all of my businesses. Still to this day. That’s me.
Yeah. Wow. Because I know
that people want to talk to me at some point. I’ll give them to other people if, if need be, but I know that they want to, I don’t wanna have any gatekeepers stopping people from contacting me.
The main reason is I’m here because the normal average Joe spent money on a t-shirt or on a course, or heard me speak. Why the hell would I then remove myself from any access to those people? Yeah. So I think, and that sort of is the thing that, especially with my books, ’cause I’ve sold ’em all around the world when, when people read it and then email and within five seconds I email back or they ring up and they, they can’t believe it.
That’s great marketing. Like they go, well this guy’s actually, who’s. In his book. Yeah.
That personal touch. And I think too many people try to step outside of their business way too early because there’s this thing now called laptop lifestyle and freedom lifestyle where you know, you don’t actually have to work all the time and you, you know, can outsource everything.
And even though I’m into all of that, I’m very much about being authentic and being part of your business. Yeah. The
problem with that too, because that lab, I see it all the time, but then all they’re doing their public face. Is showing everyone what lifestyle they’re living. Yeah. Like you won’t, if you go to any of my social media stuff, you will not see my stuff.
It’s none of your business. Like I don’t, my success is not for other people to judge. My success is an internal thing. I’d actually think I’m a bloke who sold a few t-shirts. That’s how I view myself. So if anyone sees it any different or I have to pretend that I’m something different now we’ve got a beautiful house.
I’ve got some nice cars. But it’s not, no one needs to see that. So I just get over the wink part of all of that. Mm. You know, good on you for living a lap, uh, the lifestyle like that, but just don’t shove it in my. Face ’cause it means nothing to me. It doesn’t make mean that you are any better than I am or you’re more successful.
I don’t really care. And I think your customers don’t either.
Yeah. Well some of my most popular posts on social media have been me sharing about the real truth behind a laptop lifestyle. And I’ll be sharing that, you know, whilst there’s all these other photos and all these other pictures of me going here and me going there and me.
You’ve got no idea what’s actually happening behind the scene. I’m trying to manage dogs, manage kids, you know, I’ve had to see doctors in between and it, it, you know, and everybody looks at it and goes, this is amazing. She’s on a cruise, and then she’s flying here and she’s doing that. I’m like, do you have any idea how, how, what actually has to go into that?
Well, it’s taking discipline commitments to become an
overnight success. You know, that’s the thing. Like, and, and it’s the hard work that I enjoy. Yeah. Like given a choice, I’d rather not work. Yeah. If I had the choice, but you know, I’ve got kids, I’ve, we’ve got about of now grandfather, like all this stuff, so, but.
I did retire when I was 32, and that lasted about two weeks because there’s nothing to do.
I was gonna say, you would self combust. I know
there’s nothing to do and my friends didn’t want me turning up and visiting them at work ’cause they, they’re going, well, we gotta work. So, so I’ve worked out that I just need to work, but I worked my way though, so yeah.
Yep. Yep, yep. For sure. So you spoke a little bit earlier around about people when they’re looking for business coaches or they’re looking for solutions and they’re looking for mentors in their business. And I know we spoke briefly about it before we started, how people don’t really do their due diligence.
So many people would choose like another marketing agency or solution over me versus someone else. Because I mean, today I dressed up because there’s video footage, but usually I’m, I’m in my active wear and that’s, I’m very casual. I, I, that’s how I have my meetings. Yep. I’m, I, I’m highly intelligent if I do say so myself, but they’ll choose other people and not me.
And then I look at, and I go, those people have never, ever run their own business. Like I built a six figure business with no money, no ads. No investment, no like with absolutely nothing. And yet they’ll choose someone else and they’ll choose someone else more expensive. ’cause it might be that quick fix that that they’re hoping for.
Or they might have a really good salesperson. And I always say. I don’t bullshit. I’ll tell you exactly how it is. I’m not gonna promise you the world when I know that this is gonna be work. It’s gonna mean work. Yeah. So talk to us a little bit about, you know, what you see when it comes to people looking for solutions in their business with coaches and whatever.
Yeah, look, so I, I mentor about a hundred business owners a year, and I love doing it. And I normally get the numb nut going, well, what do you charge? Well, my ex-wife doesn’t take current a lover’s currency anymore. So, but if you give away information for free, people don’t value it. Now, I deliberately.
Charge way less than everyone else, purely based upon the fact, two reasons. One, I wanna upset the people who are overcharging, but secondly, I, I speak at a hundred conferences a year. I get paid very well to do that. So if I can then reduce my price to help people, then I’ll do that. That’s my main way of doing it.
So I charge what I, what I get paid to speak at a conferences, what I charge someone to work with me for a year and, and it’s one-on-one. There’s no pretend Justin’s or anyone overseas helping. It’s, it’s just me working with them. I, I’m constantly shocked on a few things. Number one, how many people don’t have a, I’m a mentor now I’ve got a, I’m gonna upset.
No, I’m gonna upset people. There’s a difference between a coach and a mentor, and people need to realize that a mentor is someone that’s done it. A coach is someone that’s learn it. I’d rather learn from someone that’s done it. So I’ve still got, after 30 years mentors in my life that I pay a lot of money, a lot more than I charge, and it’s deliberate.
I, they’ve run massive companies or they’ve been CEOs of, of big worldwide companies. And so I get information from them and I, I not so much, I don’t go to them, go tell me how to grow my business. I’ll go, here’s what I’m thinking about doing. So recently when we launched Refer Us, I went to one of my mentors and said, here’s, here’s the concept.
What do you reckon? He came back and goes, oh no, sure if that’s gonna work. And I said, I’ll tell you why it is. And he goes. I get it. Yeah, I understand it. So they’re a sounding board for me, and I think people need to invest into that. They need to also do research. I wanna learn from someone that’s actually proven what they’re teaching me works.
Now a lot of coaching companies, sorry, actually have these formulas Good on you. But I, I have not had the same conversation with a different client ever.
Yeah. ‘
cause their business is different. Their personality is different. Their market is different. Everything is different. So it has to be that one-on-one approach.
So I think people need to invest into that for themselves. You get a right, the right mentor, you won’t have to spend a FA fortune on marketing and, and growing your business because they’ve already done it. So I wanna learn from someone who’s made their mistakes so I don’t have to make my own mistakes.
That’s sort of my theory. So yeah, that’s what I’m here for.
And I think when they, when you go out into the marketplace and you’re looking for solutions, you’ve gotta read testimonials, you know, potentially even call some of the, the clients that the business owner has actually worked with before and have a look at it.
And I love what you said there about formulas. ’cause formulas are basically cookie cutter and working in group programs, just like formulas is actually the business that business’s way of making their life easy. It’s not their way of making. Your business better?
Yeah. Well, I just launched a leadership program and I’m, I’m heading for emerging leaders, right?
Because there’s a lot of people going from team player to team leader, and they. Because they’ve got a promotion, right? They, they’ve got no training. They’ve, they, they now gotta be in charge instead of being the friend, they’ve now gotta be the person in charge. And if you look at corporate, especially the, the actual, I’m getting myself into trouble a lot here.
The leadership team have been put there by mistake or. By default. Mm-hmm. So they’re now the people in charge of training the new leaders and when they’re not a good leader in the first place. So, and this is where, and so I get companies all the time going, oh, well we’re gonna go either with you or we’re a different one.
We go, well, I had a lot of staff, 180 odd staff, so I know I had to lead people. So it’s coming from that perspective. But then I saw a program the other day that, that I got the job. But they sent, well, here’s your opposition for this pitch. And I, and it was. All cookie cutter. Yeah, it was, here you go. Hang on.
That’s not going to work. And I get why people do it. You know, I think in business now there’s a lot of a big trend on compliance more than there is on competence. Right? So just ticking the box on Yeah, we did some staff training. Yeah, well good on ya. But it didn’t work. Yeah. Right. And I think that’s what, as a business owner, you’ve gotta sit there and go, where’s my problem?
Where do I suck? Which is I what I look at myself all the time and how do I fix it? And who can help me fix it quicker.
Yeah, that’s awesome. Some really good advice there. So, if you were to leave one important message for startups, startup business owners right now who are struggling in making their next decision, what would that be?
Ooh.
Um,
well, number one, have a crack, you know, make decisions that. It won’t affect you if it doesn’t work, right? So don’t make financial issues. Don’t go. I’m gonna spend a fortune on something and hopefully this works. Well, don’t do that. Get a good team around you. Would be a good thing. My big thing, like in all of my business, we have a mantra.
We go after our customer’s customer. That’s how we do business. That’s why we haven’t had to spend money, right? So make sure that your customers love what you do, make sure you get them to refer for you. That’s weirdly that works. Word of mouth is a massive way to grow your business and make sure. ’cause when people like you as a business owner, they’ll do anything to help you grow.
So just don’t dismiss any of the simple. Shit. Right. The foundations that we put before building a house determine how big our house is. Mm. So make sure that you’ve got foundations. So the simple stuff, the basic stuff is the stuff that’s gonna work for your business. So don’t dismiss any of that.
And I love that there’s so, so much good advice in that.
And it comes down to those foundational things. Again, so many people dismiss things like collaborations, partnerships, retention strategies, loyalty strategy, word of mouth, referrals. These are good old, you know, old school foundational methods that, and people just, they’ll go to Facebook ads. Yeah,
which might work.
Like if I look at social media now, like I went sitting out the front, went to social media. I can’t, I can’t tell you anyone that I know. On my feed, so that’s irrelevant. Yeah. But what I’ll do on the way home is I’ll ring up a few customers that I’ve had for a very long time and go, how you going? And they’ll go, what’s up Justin?
And go, nothing, I’m just ringing you. It’s not, it’s not a transaction. Yeah, it is a connection. That’s all we’ve gotta do.
Yeah, it’s all meaningful. And that’s what this podcast is all about, meaningful marketing. So thank you so much, Justin, for coming today. Where can people connect with you?
Pretty simple.
Just go to justin herald.com, H-E-R-A-L d.com, and you know, I’m the guy that will answer your phone call and I’ll be the guy that emails you back. But yeah, a lot of information on there.
Yeah. Excellent. Thank you so much for being here today. This is Chantelle Gerardy from the Meaningful Marketing Podcast, and if you haven’t already, please make sure you subscribe and leave a rating or comment below.
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