AI Blog Summary
Discover how to strategically use podcasting, as a host and as a guest, to build credibility, boost visibility, and create a consistent stream of content for your marketing. This blog breaks down the benefits of both approaches, from securing speaking gigs and awards to streamlining your content production using tools like Descript and ChatGPT. Learn how to attract the right guests, pitch yourself with impact, and repurpose every episode to multiply your reach across email, social media, YouTube, and your website.
If you’re a purpose-led business owner wanting to stand out, create consistent visibility, and attract aligned opportunities without relying on paid ads, podcasting could be one of your most powerful content strategies.
Done well, it can position you as a trusted expert, help you create weekly content that’s easy to repurpose, and open the door to more leads, partnerships, and publicity.
Why Podcasting Should Be Part of Your Marketing Strategy
Before we dive into the how-to, let’s talk about the real value of having a podcast or being featured as a guest on others.
1. Increase Your Credibility and Authority
Podcasting helps you be seen and heard consistently. Sharing your insights, experience, and results with real people builds your credibility far more effectively than any static social post.
People trust voices. They trust stories. They trust consistency.
Having your own podcast—or being a featured guest on others—can elevate your brand into a position of leadership in your niche.
2. Create More Content for Your Team to Repurpose
Every podcast episode is a long-form piece of content that can be sliced into multiple assets for social media, email marketing, blogs, SEO, and lead generation. That means less pressure on you to create from scratch and more strategic output from your team.
Virtual assistants, marketing managers, and content creators can use your episodes to write newsletters, create reels, schedule posts, publish blog content, and drive traffic to your offers. With one recording session, you can generate a full week of marketing assets.
3. Attract Speaking Gigs and PR Opportunities
Organisers and media look for people with a clear message, confident voice, and proof of audience connection. Podcasting shows that you’re relevant, experienced, and ready to speak up.
Every episode you host or feature on becomes part of your digital media kit—ideal for applying for keynote spots, summits, collaborations, or interviews.
4. Support Your Awards Applications and Case Studies
If you’re applying for awards or recognition, podcasting provides tangible proof of impact, audience engagement, innovation, and consistency.
You can reference downloads, testimonials, campaign results, and repurposing workflows to show that your marketing has depth and meaning.
How to Start Your Own Podcast
Why Start One?
Starting a podcast gives you full control of your narrative, your audience, and your influence. It allows you to:
- Build a loyal community
- Grow your database with relevant CTAs
- Collaborate with aligned experts and partners
- Be consistent without being salesy
Planning: Name, Concept, and Strategy
Ask yourself:
- What transformation or takeaway will each episode deliver?
- Who is this podcast for—and what problems are you solving for them?
- What tone or energy do you want to be known for?
- What will your session outline be?
- Where will you be sending them?
Choose a name that’s:
- Searchable
- Specific (not too generic)
- Aligned with your brand and message
For example, The Meaningful Marketing Podcast speaks directly to business owners who are tired of shallow, scattered strategies and want marketing that works with intention.
Decide if it’s a solo podcast, interview format, or a hybrid.
Tech Setup (Keep it Simple)
You don’t need to overcomplicate this. We recommend:
- Recording: Zoom, Riverside, or Zencastr
- Editing: Descript (audio, video, and transcript editing)
- Hosting: Buzzsprout or your all-in-one platform (e.g. OBMHub)
- Microphone: USB mic like the Blue Yeti or Samson Q2U
- Visuals: Canva for podcast covers and social graphics
How to Get High-Quality Guests
Strategically choose guests who:
- Serve a similar audience
- Are active on social media or email
- Have unique insights or results
- Are likely to share the episode
Send them a professional invite that explains the value of the podcast, what to expect, and how you’ll promote them.
Use automated booking tools like OBMHub’s scheduling function to make it easy and send reminders to reduce no-shows.
Getting On a Podcast as a Guest
Why This Strategy Works
Appearing on aligned podcasts helps you:
- Tap into ready-made audiences
- Share your expertise without needing to pitch
- Get backlinks and SEO from podcast show notes
- Increase your authority through association
It’s one of the highest-leverage activities you can do to build brand awareness and trust without spending money on ads.
How to Get Featured
- Research shows that serve your target audience
- Listen to 1–2 episodes to understand the tone and flow
- Pitch a standout topic that solves a problem, answers a trending question, or brings a new insight
- Keep your pitch short, focused, and aligned with their goals
Deliver a Relevant Call to Action
Rather than directing people to your homepage, offer a lead magnet that ties into your episode topic.
This could be:
- A checklist
- A quiz
- A mini training
- A strategy session booking link
Make sure it captures their email and provides genuine value.
Repurposing Podcast Content
This is where you get your ROI.
Whether it’s your own show or someone else’s, each podcast can generate:
- A blog post (SEO-rich)
- Multiple email topics or series
- Social media captions and quotes
- Stories, carousels, and reels
- Google My Business updates
- A YouTube video or teaser
- Clips for use in ads, PR, or presentations
One episode can fuel your content marketing for weeks, and your VA or marketing assistant can manage it all once you have a system in place.
Example: The Meaningful Marketing Podcast
Our podcast is designed to help business owners reduce overwhelm and increase results with clear, actionable marketing advice.
We use it to:
- Nurture our audience and leads
- Educate and empower our clients
- Promote partner businesses and create reciprocal exposure
- Systemise our content marketing using one piece of pillar content per week
SOP: How We Repurpose Our Podcast Content Across Channels
Tools Used: Descript, ChatGPT, Canva, OBMHub, YouTube Studio
Step 1: Record and Edit
- Record video and audio via Zoom or Descript
- Edit inside Descript (audio cleanup, transcription, filler word removal)
- Export transcript, video file, and audio file
Step 2: Create Repurposed Content with ChatGPT
Use the transcript to prompt ChatGPT to generate:
- A 500–800 word blog post
- An email with subject line, intro hook, value, and CTA
- 3–5 long-form social media captions
- A list of quotable lines for graphics and reels
- SEO keywords and meta description
Step 3: Publish Across Channels
Website:
- Upload blog post with podcast player and embedded video
- Add meta description and internal links
- Include lead magnet CTA or opt-in form
Email List:
- Send weekly email with topic highlights, value, and a direct link to listen or read
Social Media:
- Post to LinkedIn (article), Facebook, Facebook groups, Instagram, and Youtube
- Include audiograms, reels, quotes, and discussion prompts
Google Business:
- Add a weekly update with a summary and link
YouTube:
- Upload full episode or clips
- Add title, description, chapters, tags, and links
- Create an intro and outro
Final Thoughts
Podcasting isn’t just a trend. It’s a powerful platform for positioning, connection, and growth.
Whether you’re hosting your own show or appearing as a guest, podcasts help you:
- Build trust at scale
- Systemise your content creation
- Multiply your visibility without burnout
- Capture more qualified leads with intention
Want help planning your podcast strategy or getting booked on the right shows?
Ready to turn your podcast, or your next guest appearance, into a powerful marketing machine?
Whether you’re already podcasting or just getting started, your strategy might be missing a few key pieces that are costing you leads, visibility, and momentum.
Take the free Marketing Gap Quiz to find out where your opportunities lie, or book a call and let’s map out a content system that works for you, not just another cookie-cutter marketing plan.
👉 Take the Quiz or Book a Free Strategy Call to get started.
