FACTS & QUESTIONS

Got questions about how we support business owners with marketing? Here are the key facts about who we help, what we offer, and how we work.

What is Online Business Marketing — and how is it different from a digital agency?

Online Business Marketing is a consultancy led by award-winning marketing strategist Chantal Gerardy. Unlike traditional digital agencies that simply execute tasks, we equip you and your team with the strategy, systems, and skills to run your marketing confidently and effectively.

We focus on the entire end-to-end journey. From branding, positioning, and content planning, through to lead generation, funnels, and marketing execution. But where most agencies stop, we go further.

Our point of difference? We don’t just hand you a strategy and disappear. We provide a custom implementation and management framework that helps you or your VA manage your marketing machine with clarity and consistency. Because without the ability to manage your marketing, it won’t deliver results, no matter how good the plan is.

We work with purpose-led business owners — those who are building businesses with meaning, not just chasing marketing trends or short-term wins. They care deeply about their mission, their message, and the difference they make in the lives of their clients and team. 

 

Our clients often include:

  • Coaches, consultants, educators, and personal brands who want to clarify their message and create scalable visibility

  • Health and fitness professionals, wellness experts, NDIS providers, and allied health teams who want to serve more people online without burning out


  • eCommerce entrepreneurs, innovators and product creators who want to build strong content, funnels, and organic visibility to increase conversions

  • Small-to-medium business owners with virtual assistants or internal teams who need a strategy, systems, and support to manage their marketing effectively

What makes them stand out is their commitment to authentic communication. They care about how they show up online, from their brand voice and content tone to how their team speaks on behalf of the business. They want marketing that feels aligned, intentional, and values-driven.

They also care about their team and culture. Many of our clients have VAs or marketing managers and want to empower them to be more proactive, strategic, and confident, so they actually enjoy their role, thrive creatively, and contribute meaningfully to business growth.

Whether you’re solo or leading a team, we help you build a marketing system that’s not only productive and profitable, but also deeply aligned with your purpose and people

Absolutely. One of our most in-demand services is training and empowering your VA or marketing manager to run your marketing with clarity, confidence, and consistency.

We provide the strategy, structure, frameworks, templates, and coaching they need to execute your marketing plan, without constant hand-holding or being left underutilised.

Often, marketing teams aren’t working cohesively. Tasks fall through the cracks, the business owner becomes the bottleneck, and momentum stalls. Our Marketing Implementation Framework brings your team together, aligns roles and responsibilities, and enables them to work proactively and collaboratively, so you can finally step out of the day-to-day and focus on growth.

We offer marketing strategy, training, and implementation support designed to help you, and your team, take control of your online marketing with confidence.

Our services include:

1:1 Marketing Strategy + Implementation Programs
  • Fast Track (8 Weeks): Perfect for business owners who want quick structure, and a marketing plan they can action with their VA or team.

  • Deep Dive (5 Months): A comprehensive program to build, implement, and optimise your entire marketing machine, strategy, systems, and skills.

Empower Your VA Program (1:1 or Group Format)

Tailored training for your VA or marketing team to confidently manage day-to-day marketing, from content planning and publishing to email marketing, funnels, and reporting.

LIVE Weekly Group Marketing Masterclasses

Join our interactive masterclasses to learn what’s working right now in online marketing, get strategic guidance, and implement with confidence. This is ideal for business owners, VAs, and marketing teams who are feeling overwhelmed, alone and disorientated in the ongoing changes of marketing.

Our sessions are designed to give you clarity, direction, and an actionable marketing plan,  whether you’re working 1:1 or in a group format.

There are 4 key areas: 

 1) Branding & Positioning: Your Absolute Foundation
  • A compelling, specific offer that solves a clear problem

  • Clear brand messaging that prompts your ideal client to take action

  • Defined tone of voice, visual identity, and consistent brand presence

  • A strong USP that positions you apart from competitors

  • A confidence-backed niche you can speak to directly, without sounding generic

 

2) Content & Visibility: Be Seen, Build Credibility
  • Consistent social media that educates, aspires, tells stories and starts conversations
  • A growth plan (think collaborations, joint ventures, partnerships, appointment setting or communities)

  • SEO blogs to drive traffic and build trust

  • Google listing + updates to appear in searches

  • Email newsletters to nurture and reactivate leads

 

3) Multiple Lead Captures & Conversion Strategy: Turn Visibility into Leads and Sales
  • Lead magnet funnels that solve a real problem

  • Landing pages and opt-in forms that actually convert

  • Automated email sequences that build trust and shorten the sales cycle

  • Website conversion triggers: sales pages, reviews, booking links, urgency

  • A simple but effective sales process

 

4) Management and Optimisation: Build a Business That Scales Smoothly
  • Documented systems, SOPs and workflows so your marketing is repeatable and stress-free

  • A clear handover process and training for your VA, assistant, or marketing team

  • Tools to track performance: dashboards, CRM insights, campaign stats

  • Time-saving automations (emails, bookings, follow-ups) that keep things moving without you

  • Regular reviews to test, tweak, and improve — monthly rhythm = sustainable growth

 

These are delivered 1:1 or in a group format:

1:1 Strategy & Implementation Sessions

We meet via Zoom for a deep dive into your business goals, current marketing activity, gaps, and opportunities. You’ll walk away with a clear marketing roadmap, defined priorities, and step-by-step actions for you or your team to implement.

  • Sessions are held weekly or fortnightly, depending on your implementation timeline.

  • Each session is recorded and transcribed so you can revisit the insights and instructions anytime. These can be used as future SOPs for you or your team.

  • We cover everything from content and lead generation to systems, delegation, and performance tracking.

Group Sessions

Our group sessions are typically one hour weekly, delivered live and structured around a proven framework. You’ll gain the benefit of expert guidance, shared learning, and the accountability to take action, all within a supportive group setting.

Yes, absolutely. We partner with trusted VA agencies that provide skilled Filipino and South African marketing virtual assistants. Whether you’re hiring your first VA or replacing an underperforming one, we can support the entire process.

Here’s how we help:

  • Identify what to delegate based on your business and marketing needs

  • Create a clear, customised VA job description

  • Define the skill sets needed (e.g., social media, email marketing, funnels, admin)

  • Assist with shortlisting, interviewing, and onboarding

  • Train your VA in your personalised marketing strategy and systems

  • Provide ongoing support so they become proactive, productive, and confident in their role

You don’t just get a VA. You get someone who’s trained to actually manage your marketing machine, so you’re no longer stuck doing it all yourself. (Because lets be honest, you probably don’t know what to give them to do anyway, RIGHT? and, you probably didn’t have a marketing strategy and plan to start with, RIGHT?)

Both options are designed to help you build a marketing strategy that works. The difference is in the level of support, flexibility, and personalisation.

 

1:1 Programs

Perfect for business owners and teams who want tailored direction, deeper support, and more flexibility. You’ll get:

  • Personalised strategy and implementation coaching

  • Direct access for you and your team to Chantal for guidance, reviews, and feedback

  • Flexible pacing to match your availability and team dynamics

  • More hands-on help, troubleshooting, and accountability
    Ideal if you want to move faster, need more handholding, or have unique goals that require a custom approach.

  • All group program deliverables included

 

Group Programs

Ideal for those who want structured support, expert guidance, and community,  at a lower investment. You’ll get:

  • Usually weekly LIVE masterclasses with Q&A

  • Access to templates, checklists, and tools

  • A supportive space to learn alongside others

  • Inspiration from seeing what other business owners and VAs are doing. This is great for DIY marketers, VAs, or business owners who feel isolated and want education, encouragement, and accountability.

.Yes, through our partner platform, OBMHub.com, we offer done-for-you marketing services for busy business owners who want expert implementation without losing control of their voice or vision.

These services include:

  • Social media content creation and scheduling

     

  • Email marketing and newsletters

     

  • Blog writing, Google and SEO content

     

  • Lead magnet and funnel setup

     

  • All-in-one marketing platform setup and support (high level product)

     

All services are strategy-led, meaning they align with the custom marketing roadmap we develop with you. You’ll never get generic content. Everything is designed to reflect your brand tone, business goals, and ideal audience.

If you need someone to implement your marketing while staying aligned with your strategy, book a call to chat to Chantal 

It depends on what you already have in place, and what still needs to be built.

If you already have warm leads, an engaged audience, clear messaging, or existing content, you may start seeing clarity, structure, and early wins within 4–6 weeks. But if you’re starting from scratch with no list, no systems, no strategy,  it may take a few months to build solid foundations. That’s normal.

Marketing is a long game, but our programs are designed to help you move faster, smarter, and with less trial and error. The sooner you start, the sooner you stop wasting time on things that don’t work, and the sooner your team stops spinning their wheels.

Our clients often say the biggest shifts are not just in financial results but in the clarity, confidence and reduced stress from knowing what they are doing. 

Many also realise they were underutilising their VA or team, simply because they didn’t have the systems or direction to unlock their potential. We fix that. Many report getting 3 times more from their VAs. 

With over 280 client reviews, we’ve proven that when you combine strategy with support, progress becomes inevitable, and sustainable.

We help you set up, optimise, and manage your marketing across all the core platforms that matter for visibility, lead generation, and conversion, with a focus on strategy-first execution.

Here’s what we support:

  • Your website and Google Business Profile

  • Email marketing platforms (newsletters, automations, and segmentation)

  • Social media content, reels, stories, carousels, and scheduling

  • Lead magnets, opt-ins, and nurturing sequences

  • Simple funnels that convert attention into leads and clients

We are specialists in today’s top Edu-tainment platforms, including:
Google, YouTube, Facebook, Instagram, LinkedIn, and Pinterest, along with the systems that connect them (like your website, email platform, and CRM/funnel builder).

Whether you’re building from scratch or cleaning up an existing setup, we guide you and your team to use the right channels in the right way,  with consistency, clarity, and confidence.

That’s exactly why we exist.

Many of our clients come to us feeling overwhelmed by all the tech,  websites, funnels, email systems, content schedulers, CRMs. We simplify the entire process by giving you clear action steps, practical support, and easy-to-follow guidance that actually makes sense.

You don’t need to figure it out alone.

Here’s how we help:

  • We provide step-by-step instructions or custom video walk-throughs provided by our trained VA team

  • You get access to our support team if you or your VA get stuck

  • We can help you hire a tech-savvy VA who’s trained to follow your strategy and get things done

  • Or if needed, we can quote on done-for-you implementation through our extended team

Our goal is to keep you focused on growing your business and get back control. We take the tech stress off your shoulders,  without leaving you in the dark.

Pricing depends on the level of support you need. We offer upfront packages and flexible monthly payment plans, so you can access the strategy and guidance that suits your business stage and budget.

But here’s what’s more important:

Marketing isn’t just an expense, it’s the engine that drives your leads, sales, and long-term growth.

Without consistent marketing, even the best product or service can remain invisible. It’s often said that at least 20% of your business income should be reinvested into marketing, yet many business owners try to cut corners here, attempt quick fixes, ignore the foundations of having a strategy, and wonder why they’re not getting ahead.

We’ve seen firsthand:

  • Those who invest early and wisely into strategy, systems, and skills gain traction faster

  • Those who try to DIY or “duct-tape” their marketing often burn out, stay stuck, or waste money on scattered marketing that costs time and stress and results in nothing.

Everything we offer is designed to help you stop guessing, take control, and get a return financially, mentally, and operationally.

Book a call to find out which option is best for your business and get a clear pathway forward.

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