A Practical Guide for Business Owners and Their Marketing Doers
If your website is slow, clunky on mobile, or not converting visitors into leads, you’re not alone.
Many business owners invest thousands building beautiful sites, only to find they load slowly, break on mobile, or are too complicated to update.
The truth is: a fast, mobile-friendly website is one of your most powerful marketing assets.
It’s the digital front door to your business, and if it doesn’t open quickly or smoothly, people simply leave.
Why Website Speed and Mobile Optimisation Matter
More than 70% of website traffic now comes from mobile devices, and Google uses both speed and mobile usability as ranking factors.
When your site is slow or unresponsive:
- Visitors bounce before reading your content.
- Google ranks your competitors higher.
- Paid ads cost more per click.
- Trust and credibility drop.
When your site loads quickly and looks great on every screen, conversions rise, without spending a cent more on traffic.
Step 1: Run a Website Speed Test
Before you make any changes, find out how your site performs.
Here’s how to check:
- Go to Google PageSpeed Insights.
- Enter your website URL (for example, www.yourbusiness.com).
- Click “Analyze.”
- Review both Mobile and Desktop scores out of 100.
What to look for:
- 90+ = Excellent
- 70–89 = Room for improvement
- Below 70 = Needs urgent attention
You’ll also see Opportunities and Diagnostics that show exactly what’s slowing your site down, such as uncompressed images or unused plugins.
Pro Tip: Run this test monthly, especially after adding new images, videos, or blogs.
Step 2: Get Your Website More Mobile-Friendly
Most people will visit your website on their phone first.
To ensure a seamless experience:
- Use a responsive theme or template. It should automatically adjust to any screen size.
- Make buttons large and easy to tap. Add white space around them to prevent mis-clicks.
- Simplify your menus. Stick to your most important pages and avoid long dropdowns.
- Optimise text and images. Use readable fonts (16px+) and scale images for mobile view.
- Avoid intrusive pop-ups. Instead, use subtle banners or slide-ins.
- Preview on multiple devices. Check iPhones, Androids, tablets, and desktops to be sure.
If visitors can read, scroll, and click easily, you’ve nailed mobile optimisation.
Step 3: Simple Ways to Improve Website Speed
You don’t always need a developer to make your site faster. Try these practical fixes:
- Compress images: Use TinyPNG or Canva export settings. Aim for files under 300 KB.
- Reduce homepage sliders and videos: Replace with one strong hero image and call-to-action.
- Minimise plugins or add-ons: Too many slow things down.
- Enable browser caching: Speeds up repeat visits.
- Minify code: Most website builders have automatic minify options for CSS and JavaScript.
- Avoid third-party embeds: Extra widgets or pop-ups increase load time.
Step 4: Manage and Maintain Your Website Regularly
A fast site needs regular care and maintenance.
Here’s a simple schedule to keep everything running smoothly:
- Weekly: Test contact forms and main CTAs.
- Monthly: Check analytics for high bounce rates or slow pages.
- Quarterly: Clean up your media library and delete unused plugins.
- Annually: Renew your domain, SSL certificate, and audit your hosting plan.
If you use WordPress, back up before updating.
If you’re on Wix, Squarespace, or OBMHub, updates are handled automatically.
Step 5: When You Need a Developer, and When You Don’t
You DON’T need a developer for:
- Editing text, images, or layout changes.
- Creating new pages with drag-and-drop tools.
- Adding forms, buttons, or lead magnets.
- Updating SEO titles and descriptions.
You DO need a developer for:
- Custom-coded features or API integrations.
- Repairing broken code or databases.
- Advanced e-commerce or membership setups.
- Large migrations between platforms.
When unsure, a quick strategy call can help you decide whether to DIY or delegate.
Step 6: Choose a Reliable Host and Domain Provider
Your website host and domain provider directly impact your speed, security, and uptime.
Here’s what to look for:
✅ Speed & Uptime: Minimum 99.9% uptime and local servers for your main audience.
✅ Security: SSL certificates and regular backups are non-negotiable.
✅ Support: Fast, responsive help when you need it.
✅ Location: If you’re in Australia, choose Australian servers for faster load times.
- We can connect you to a trusted hosting and domain provider that ticks all these boxes — reliable, fast, and locally supported.
And if you’re using OBMHub, there’s an added bonus:
No separate hosting fees. Your website, CRM, email automations, and funnels are all hosted on a secure, high-speed system optimised automatically for speed and mobile performance.
Step 7: How OBMHub Does More Than Just Build Websites
OBMHub isn’t just a website builder, it’s a full marketing engine.
You can:
- Build fast, mobile-responsive pages with drag-and-drop simplicity.
- Optimise SEO, images, and speed automatically.
- Capture leads directly into your CRM.
- Trigger automations, emails, and booking confirmations instantly.
- Integrate payments, analytics, and pipelines, all in one system.
Fewer tools mean faster loading, smoother management, and easier marketing for your VA or marketing doer.
Common Mistakes People Make With Their Website & Mobile Experience
Speed & Performance Mistakes
- Uploading large, uncompressed images (often over 1MB).
- Using too many sliders, videos, or animations on the homepage.
- Installing excessive plugins or widgets that slow everything down.
- Not using caching or minification settings in their builder or host.
- Failing to optimise images for web (wrong format, wrong dimensions).
- Using slow or cheap hosting with poor server response times.
- Ignoring mobile optimisation in favour of desktop design.
- Not testing site speed regularly after adding new content.
- Having external scripts (chatbots, analytics, pop-ups) loading before page content.
- Using outdated website themes or templates not built for performance.
Mobile Experience Mistakes
- Designing only for desktop and assuming it looks fine on phones.
- Text too small to read without zooming.
- Buttons too close together (users accidentally tap the wrong thing).
- Menus that are too long or hard to open on mobile.
- Pop-ups covering important content or blocking navigation.
- Images and videos not scaling properly for mobile screens.
- No mobile testing across different devices (iPhone vs Android).
- Not considering thumb-friendly navigation (buttons too high or too small).
- Overloaded layouts that look cluttered on small screens.
- Forgetting mobile-first SEO practices, like fast load time and mobile schema.
User Experience (UX) Mistakes
- Confusing navigation — too many menu items or no clear path.
- Weak call-to-action (CTA) or too many competing CTAs.
- Not including clear contact info or booking links above the fold.
- Broken links and outdated content.
- Long, text-heavy pages without spacing, icons, or visuals.
- Auto-playing videos or background music.
- Poor colour contrast making text hard to read.
- Too much jargon — unclear messaging that confuses users.
- Using stock photos that don’t represent the brand.
- Ignoring analytics — not tracking what users actually do on-site.
Technical & Maintenance Mistakes
- Not updating plugins or software, creating security risks.
- No SSL certificate (shows as “Not Secure” in browsers).
- No backups or version control — one mistake can crash the site.
- Not renewing domains or hosting on time.
- Not setting up redirects after changing URLs.
- Forgetting about accessibility compliance (alt text, keyboard navigation).
- No structured SEO titles or meta descriptions.
- Skipping image alt tags that support SEO and accessibility.
- Not testing forms regularly — leads go missing without notice.
- No site map submitted to Google Search Console.
Hosting & Platform Mistakes
- Choosing a host based purely on price, not performance.
- Using overseas servers causing slower speeds for local users.
- Paying for hosting when your platform already includes it (like OBMHub).
- Not separating domain registration from hosting (can complicate transfers).
- Neglecting DNS setup or misconfigurations.
- Forgetting to set up a custom email address with their domain (hurts professionalism).
- Relying on free builders with ads that damage credibility.
- Using outdated website platforms that aren’t mobile-optimised.
- Not scaling hosting resources as site traffic grows.
- No monitoring tools or uptime alerts to detect downtime.
Strategy & Conversion Mistakes
- No clear marketing funnel or next step for visitors.
- No lead capture (freebie, quiz, form, or offer).
- Not aligning website content with audience pain points.
- Inconsistent brand messaging or visuals.
- Forgetting to connect the site to CRM or email automations.
- No Google Business Profile linking back to the website.
- Not integrating analytics tools like Google Tag Manager or Meta Pixel.
- Ignoring local SEO opportunities (NAP consistency).
- Failing to showcase social proof (reviews, testimonials, trust logos).
- Not updating website content to reflect current offers or events.
BONUS: OBMHub (High Level) Users Often Forget To…
- Customise mobile view for each page (padding and button spacing).
- Check page load times inside the OBMHub site preview.
- Replace default funnel images with optimised ones before publishing.
- Use SEO settings (titles, descriptions, and alt text) built into the editor.
- Connect their pages to automation triggers (forms, bookings, or emails).
The Bottom Line
A fast, mobile-optimised website supported by reliable hosting isn’t optional, it’s essential.
When your site runs smoothly, it builds trust, improves rankings, and converts more visitors into loyal customers.
Ready to Optimise Your Website and Marketing?
We can help you:
🔹 Connect you to a reliable host and domain provider so your website performs at its best.
🔹 Show you how OBMHub goes beyond website building to streamline your entire marketing system.
🔹 Help you discover your marketing gaps. Take our quick quiz to see where your growth opportunities lie.
👉 Take the Marketing Gap Quiz
👉 Book a Free Chat to Discuss Your Website & Hosting