AI Summary
In 2025, short-form video isn’t optional, it’s essential.
This step-by-step guide shows business owners and marketing doers exactly how to plan, film, and repurpose B-roll content into dozens of Instagram and Facebook Reels, TikToks, and Shorts, all while managing the process seamlessly between a business owner and their VA.
You’ll learn how to:
- Batch your filming in one session
- Capture scroll-stopping behind-the-scenes clips
- Write high-converting captions with AI
- Use stickers and text overlays strategically for reach
- Edit with or without tools like CapCut or Descript
- Repurpose across all major platforms for SEO and visibility
By the end, you’ll know how to create meaningful, profitable content that works even when you’re offline.
WHO is this for?
This is for business owners and marketing doers (VAs, assistants, content creators) who want to simplify video creation, and still look polished and professional.
If you’ve been saying “I don’t have time to create content,” this system will change that. It’s designed so the business owner films once, and the VA repurposes endlessly.
Why B-Roll is the Easiest Way to Create Video Content
B-roll footage is the easiest and most flexible way to create video content because it doesn’t rely on a script, a perfect setup, or being “on” for the camera. Once you’ve filmed simple, everyday clips of you working, walking, writing, or engaging with your business, your VA can turn that same footage into dozens of unique videos, simply by pairing it with the right captions, keywords, and messages from your content plan. This means you can deliver consistent, strategic storytelling across all platforms without refilming every week, as long as your VA follows the marketing strategy and key messages you’ve already mapped out.
WHAT is B-Roll Content?
B-roll is the visual storytelling behind your brand, The lifestyle and behind-the-scenes moments that humanise your business.
Examples:
- Typing or scrolling on your laptop
- Talking to a client
- Packing an order
- Setting up your workspace
- Walking your dog before work
Pro Tip: Pair each B-roll with an engaging caption or voiceover that teaches, entertains, or inspires. Use AI (like ChatGPT) to create caption ideas based on your brand tone.
Example prompt:
“Write 5 engaging captions for a Reel showing me working on client strategy at my desk. Make them inspiring, short, and add a call to action to book a chat.”
Trending B-Roll Footage Ideas for 2025
In 2025, the most engaging B-roll footage focuses on authenticity, movement, and mood, not perfection.
Trending ideas include:
- hands-in-action shots (typing, writing, creating, packaging)
- walking and talking sequences (filmed outdoors or through your workspace)
- point-of-view clips that show what you see rather than your face.
Natural light, candid laughter, coffee moments, and simple daily rituals perform better than polished studio shoots. Behind-the-scenes footage of team meetings, virtual client calls, event setups, or even “desk reset” moments are especially popular. Combine these clips with trending sounds, text overlays, or voiceovers that match your brand’s tone, and your VA can turn them into relatable, on-trend content that builds trust and visibility across every platform.
WHERE should you use your B-Roll?
B-roll clips are versatile across every platform, and 2025 algorithms love video authenticity.
| Platform | Ideal Length | Best Use |
| Instagram Reels | 5–30 sec | Showcase your brand personality, behind-the-scenes, and trends |
| Instagram Stories | 5–15 sec | Use stickers (polls, questions, emojis) to boost engagement |
| TikTok | 7–45 sec | Mix raw, unfiltered footage with storytelling voiceovers |
| Facebook Reels | 10–60 sec | Repurpose Reels for warm audience nurturing |
| 15–60 sec | Thought leadership, authenticity, and trust-building | |
| YouTube Shorts | 15–60 sec | Evergreen tips, testimonials, or personal motivation |
| Website Blogs | Any | Embed for SEO boost and time-on-page retention |
WHY B-Roll Content Matters for SEO & Social Visibility
Videos keep visitors on your page longer, which tells Google your content is valuable.
By embedding your Reels or Shorts on your site, you improve your SEO ranking and connect with your audience visually.
2025 SEO Tips for Video:
- Add your keywords to video file names (e.g., marketing_broll_goldcoast.mov)
- Use closed captions or subtitles for accessibility
- Add alt text in Instagram settings
- Repurpose videos on YouTube with keyword-rich titles
- Embed Reels or Shorts into blogs and pages for SEO
HOW to Film & Create B-Roll for Multiple Reels (Step-by-Step)
1. Plan Your B-Roll Themes
Decide on 4–5 recurring categories that tell your story:
- Work in progress (client work, laptop scenes)
- Education or insights (talking to camera)
- Lifestyle (coffee, walking, workspace)
- Celebrations or milestones (wins, awards, launches)
- Behind the brand (values, team moments)
Align each theme with your content pillars — EATS: Educate, Aspire, Tell Stories, Start Conversations.
2. Create a Shot List
Before filming, plan 20–30 quick clips.
Keep them short, simple, and repeatable.
Sample shot list:
- Typing on laptop
- Looking at camera and smiling
- Pouring coffee
- Holding your product
- Gesturing during conversation
- Walking outdoors
Filming Tip: Capture each in portrait mode with good lighting. Mix angles: wide, medium, close-up.
3. Batch Film in One Session
Choose 1–2 hours monthly to film multiple clips.
Change outfits, switch locations, and capture 3–4 takes per action.
If you’re camera-shy: Have your VA direct you via Zoom or a simple shot list, so you’re not overthinking it. You can also shoot your environment without you being in it.
Tools:
- Smartphone (4K quality)
- Tripod
- Ring light (optional)
- Lavalier mic (optional)
4. Add Text, Stickers & Engagement Prompts
Once clips are edited, use platform-native tools to increase engagement:
- Add stickers, polls, questions, or emojis to Instagram Stories.
- Include captions, trending sounds, or hooks at the start of Reels.
- Overlay text such as “Marketing doesn’t have to be hard ” or “Behind today’s client strategy 👇.”
Tip: Use text animations sparingly and keep placement in safe zones (avoid covering your face or captions).
5. Store & Organize Footage
Upload to shared folders with clear naming:
- Drive / Dropbox / OBMHub Media Library
- Folders by theme: Behind the Scenes, Workspace, Education, Lifestyle
- Filenames like: 2025_March_BehindScenes_Typing.mov
6. Edit Professionally (With or Without CapCut)
If not using CapCut or Descript, try:
- Canva Video Editor: Perfect for brand templates, captions, and logos
- InVideo.io: For stock B-roll, voiceovers, and auto subtitles
- VN Editor (mobile app): Great for quick mobile editing
- OBS Studio: For long-form or desktop screen recording
- Clips (Apple) or YouCut (Android) for easy trimming and transitions
Keep edits clean, bright, and consistent with your brand aesthetic.
7. Write AI-Assisted Captions
If your VA is managing captions, have them:
- Generate ideas in ChatGPT with your tone and brand words.
- Add your hashtags (#marketingstrategy #smallbusinessgrowth #reelideas2025).
- Write in first person for authenticity.
- End with a clear CTA: “Want marketing that’s meaningful, profitable, and easy to manage? Book a chat.”
8. Batch Upload & Schedule
Use a shared content calendar (OBMHub, Trello, or Google Sheet).
Your VA can upload and schedule posts via:
- Meta Business Suite (for Facebook + Instagram)
- OBMHub Social Planner
Include:
- Captions
- Hashtags
- Thumbnail selection
- Keyword-rich video titles
9. Track & Report Monthly
Have your VA report:
- Engagement (likes, saves, shares)
- Reach & audience growth
- Reels driving traffic or leads
Use OBMHub analytics or Meta Insights to measure what’s working.
10. Optimise & Repeat
Each month, tweak your shot list based on results.
Ask yourself:
- What content got the most saves?
- Which caption style converted?
- Which stickers drove replies or clicks?
This is where meaningful marketing turns into profitable marketing systems.
Managing Workflow Between Business Owner & VA
| Task | Who Does It | Tool |
| Plan & approve themes | Business Owner | Google Doc / OBMHub form |
| Film footage | Business Owner | Smartphone |
| Upload & organize | Business Owner | Shared drive |
| Edit & add text/stickers | VA | Canva / CapCut / OBMHub |
| Write captions & hashtags | VA (AI-assisted) | ChatGPT / Sheet |
| Approve
Schedule |
Business Owner
VA |
OBMHub / Trello
OBMHub / Meta |
| Report performance | VA | OBMHub dashboard |
Alignment: Discuss in Monday meetings to gain clarity. Approve in Friday meetings and give feedback/ make edits. If there is a vast gap in delivery, hold a training session together, and create a SOP. Another method is to have set days for creation (VA), comments (Business Owner – eg. using google), scheduling and posting days.
How Your VA Can Determine What Content to Use for Each B-Roll Clip
Every B-roll clip can tell a different story depending on the message it’s paired with.
The key is aligning each clip with your content plan and key marketing messages.
Here’s a simple decision template your VA can use:
| Step | Question to Ask | Example | Outcome |
| 1️⃣ Identify the clip | What’s happening in this footage? | “Chantal walking into a meeting.” | Visual = Confidence, Leadership |
| 2️⃣ Match to content pillar | Does it Educate, Aspire, Tell a Story, or Start a Conversation (E.A.T.S.)? | Aspire | Direction: “Motivational” caption |
| 3️⃣ Choose key message or offer | Which strategy, value, or service does it align with? | “Marketing doesn’t need to be hard.” | Core message |
| 4️⃣ Decide the goal | What action should this inspire? | “Encourage booking a call.” | CTA: “Book a chat.” |
| 5️⃣ Add caption + overlay | What words or stickers support this theme? | “Plan first. Post second.” + arrow sticker | Final Reel/Story text |
Result: Each clip becomes purposeful and consistent with your brand strategy — not just random video content.
ChatGPT Prompt for Your VA
Prompt:
“You are a marketing strategist writing captions for [Business Name].
Here is the description of the B-roll: [insert what’s happening in the clip].
Use the brand’s content pillars: [Educate, Aspire, Tell Stories, Start Conversations].
Refer to these key messages: [insert 3–5 main marketing statements or themes].
Write 3 caption options that are:
- Aligned with that message and pillar
- 2–3 sentences long
- Include a relevant hook, emoji, and call to action (e.g., download, book, comment, or save).
Format them as ready-to-use Instagram Reels captions.”
Example Output 👇
“Ever feel like marketing takes too much time? Here’s your reminder that one systemised plan can change everything 💡 Ready to make marketing easy again? [CTA link]”
Your B-roll library is your marketing goldmine.
When managed strategically between you and your VA, you can turn one afternoon of filming into 30 days of high-converting content across every platform.
It’s not about perfection, it’s about consistency, creativity, and connection.
Next Steps
👉 Download your free guide: 3 Easy Ways to Create Facebook & Instagram Reels
👉 Book a time to chat if you want your marketing to be profitable, meaningful, and easy to manage.
