How to Create 20 Pieces of Content from One Zoom or Video Recording: The Ultimate Repurposing Guide

AI Summary:

Repurposing content from a video recording or recorded Zoom meeting is an effective way to maximise the value of your existing content, engage your audience across multiple platforms, and streamline your content creation process. This blog will walk you through how to take a single recorded session and transform it into 20 different content formats. We will cover everything from transcribing the video to creating SEO-friendly blogs, social media posts, reels, carousels, stories, emails, and lead magnets. Each section will include specific examples, actionable steps, and ChatGPT suggestions to enhance your content repurposing strategy.

 

How to Create 20 Pieces of Content from One Zoom or Video Recording: The Ultimate Repurposing Guide

Having a structured content repurposing process not only saves you time but also ensures that you maximise the value of your original content. By creating a clear plan for transforming your recorded video sessions into multiple content formats, you can reach diverse audiences, maintain consistent engagement, and enhance your overall marketing strategy. In this guide, we’ll break down each step, from recording the session to leveraging various platforms for maximum impact.

 

 

1. Take a Recorded Zoom Session or Video Recording and Create a YouTube Video

 

Why:

Video often contains valuable insights, presentations, or expert opinions that shouldn’t be limited to just the live audience. Repurposing the recording helps extend the value and reach of the content by transforming it into a YouTube video.

 

How:

• Example: You host a Zoom or record a Video on ‘Effective Marketing Strategies for Small Businesses.’
• Step-by-Step:
  1. Record the meeting in HD quality, ensuring clear audio and visuals.
  2. Edit the video to remove any unnecessary parts or interruptions.
  3. Create a compelling thumbnail using Canva or another design tool.
  4. Write an SEO-friendly title such as ‘Top Marketing Strategies from Industry Experts.’ (Use answerthepublic.com to discover what people are searching for)
  5. Add the key takeaways and timestamps in the video description for better viewer engagement and SEO.
  6. End the video with a call to action, such as subscribing to your channel, downloading a lead magnet or visiting your website.

 

ChatGPT Suggestion: Use ChatGPT to generate a catchy video title, description, and script for the final call to action in the video.

 

2. Transcribe the Video

 

Why:

A transcript makes the content more accessible, aids in content creation, and boosts SEO when integrated into blog posts.

 

How:

• Example: Use a tool like Otter.ai or Descript to automatically transcribe the recording.
• Step-by-Step:
  1. Upload the video file to your chosen transcription tool.
  2. Review and edit the text for accuracy.
  3. Highlight key quotes or sections that will be useful in other content formats.

 

ChatGPT Suggestion: Use ChatGPT to help summarise long transcripts or extract key takeaways for social media posts.

 

3. Create an SEO Blog Using the Transcript

 

Why:

SEO blogs increase your website traffic and can position you as a thought leader. Including an AI summary at the start helps readers quickly grasp the value of the content. Blogs should typically be 1,000 to 1,500 words to balance depth and readability.

 

How:

• Example: Use the topic ‘Repurposing Zoom Content for Social Media’ based on questions found on AnswerThePublic.com
• Step-by-Step:
  1. Use ChatGPT to perform keyword research to identify relevant and trending keywords related to your topic.
  2. Structure the blog with an introduction, key insights from the transcript, and a conclusion with a CTA.
  3. Create an AI summary to give readers a quick preview of what they will learn. This helps with SEO and improves user experience.
  4. Include long-tail keywords like ‘how to repurpose a Zoom recording.’
  5. Integrate multimedia, such as video snippets and infographics.

 

ChatGPT Suggestion: Use ChatGPT to draft the blog introduction and conclusion, generate catchy subheadings, and create an AI summary to enhance readability.

 

4. Share the Blog as an Article on LinkedIn or Through LinkedIn Newsletters

 

Why:

LinkedIn articles and newsletters are excellent for showcasing long-form content to a professional audience. Utilising LinkedIn’s subscribe feature allows you to build a community that receives your content directly. Additionally, sharing your blog on your Google listing and private Facebook groups enhances local SEO and community engagement.

 

How:

• Example: Publish the blog as a LinkedIn article titled ‘Maximising Your Zoom Content: A Step-by-Step Guide.’
• Step-by-Step:
  1. Copy the blog content and paste it as a LinkedIn article, optimizing the headline and introduction for LinkedIn’s professional audience.
  2. Use the LinkedIn newsletter feature to encourage followers to subscribe for similar content.
  3. Post the link to the article in your private Facebook groups and add it to your Google My Business profile.
  4. Add a short introduction and key takeaways when sharing on these platforms to increase engagement.

 

ChatGPT Suggestion: Use ChatGPT to draft the LinkedIn article introduction and a compelling call to action for subscribers.

 

5. Make a Reel from Key Takeaways

 

Why:

Short-form videos like reels are highly engaging and favored by social media algorithms. Reels work best when they are brief and impactful, typically between 15 to 30 seconds. Captions on reels should cover around 70% of the screen to ensure readability, especially on mobile devices. YouTube Shorts can also be used, as they follow similar length and format guidelines, and can be shared as videos on LinkedIn.

 

How:

• Example: Use a powerful quote or insightful takeaway from the Zoom session.
• Step-by-Step:
  1. Use ChatGPT and the transcript to find the most impactful quote to highlight.
  2. Use Canva or CapCut to snip the video clip and add engaging text overlays.
  3. Alternatively, use B-roll footage from Canva or Pexels, and write the quote onto the reel for a more dynamic presentation.
  4. Choose hashtags that are relevant to the topic and your target audience. Use ChatGPT to generate a list of hashtags that balance popularity and niche relevance.
  5. Add captions to cover 70% of the reel for optimal accessibility compared to the post itself, which can include a more detailed caption.
  6. Post the reel on Instagram, Facebook, YouTube Shorts, and cross-post to TikTok. YouTube Shorts can also be shared as native video content on LinkedIn.

 

ChatGPT Suggestion: Use ChatGPT to draft the text overlay, generate hashtag suggestions, and craft a short caption optimised for each platform.

 

6. Create a Social Media Post

 

Why:

Social media posts help you engage with your audience and drive traffic to your main content. A well-crafted post can capture attention and encourage readers to explore your longer content.

 

How:

• Example: Summarise a key point from the Video in a LinkedIn post or Facebook update.
• Step-by-Step:
  1. Write a short, impactful statement or question based on the session.
  2. Add a branded image or graphic related to the topic, created using Canva.
  3. Include a link to the blog or YouTube video.
  4. Encourage engagement by asking a question or prompting readers to share their thoughts.

 

ChatGPT Suggestion: Use ChatGPT to draft the post caption and come up with a call to action that drives engagement.

 

7. Design an Instagram or Linkedin Carousel for more Interactions

 

Why:

Carousels allow for deeper engagement by breaking down complex topics into digestible slides. They are especially effective on platforms like Instagram and LinkedIn where swiping through multiple slides increases user interaction.

 

How:

• Example: Create a carousel titled ‘5 Ways to Repurpose Your Video Recordings.’
• Step-by-Step:
  1. Use Canva to design each slide, highlighting one key takeaway per slide.
  2. Add engaging visuals and concise text to make the points clear and attractive.
  3. Include a call to action on the last slide, such as ‘Read the full blog for more tips’ or ‘Follow for more content repurposing strategies.’
  4. Post the carousel on Instagram, LinkedIn, and Facebook, adjusting the captions to suit each platform.

 

ChatGPT Suggestion: Use ChatGPT to brainstorm catchy carousel titles and generate concise text for each slide.

 

8. Share a Story to Increase Visibility

 

Why:

Stories are temporary but can create quick engagement and direct traffic to your main content. They are ideal for giving a behind-the-scenes look, sharing snippets of content, or quickly updating your audience about your latest projects. Stories are highly favored by social media algorithms and are prominently placed at the top of feeds, making them a great way to stay visible.

 

How:

• Example: Share a behind-the-scenes snippet of creating the blog or a quick takeaway from the recording.
• Step-by-Step:
  1. Record a quick update or highlight from the video, keeping it under 15 seconds.
  2. Use stickers, polls, or question boxes to make the story interactive.
  3. Add captions to increase accessibility and make sure viewers understand without audio.
  4. Use the link sticker to direct viewers to the full blog or YouTube video.
  5. Share the story on Instagram, Facebook, and LinkedIn for maximum reach.
  6. Save the story as a highlight on Instagram to keep it accessible after it expires.

 

ChatGPT Suggestion: Use ChatGPT to draft a quick story script or generate a catchy question to encourage audience interaction.

 

• Example: Share a behind-the-scenes snippet of creating the blog.
• Step-by-Step:
  1. Record a quick update on what the blog covers.
  2. Add a link sticker directing to the full article.

 

ChatGPT Suggestion: Use ChatGPT to create a quick story script or CTA phrase.

 

9. Craft an Email to Your Audience

 

Why:

Email marketing is a direct way to nurture leads and share valuable content.

 

How:

• Example: A newsletter titled ‘How to Get the Most Out Content from Video Recordings.’
• Step-by-Step:
  1. Write a short introduction summarising the blog.
  2. Include a snippet or key quote from the session.

 

ChatGPT Suggestion: Use ChatGPT to draft engaging subject lines and preview text.

 

10. Turn the Content into a Lead Magnet

 

Why:

Lead magnets attract new subscribers by offering valuable resources in exchange for contact details.

 

How:

• Example: An ebook titled ‘Maximise Your Content: 10 Ways to Get 20 Pieces of Content from 1 Video Recording. 

 

ChatGPT Suggestion: Use ChatGPT to draft the lead magnet’s introduction and key points.

 

So That is how you get 20 pieces of content from one recording: 

YouTube Video (1)
Transcript (1)
SEO Blog (1)
LinkedIn Article (1)
Social Media Reels/Shorts (3 – Instagram, Facebook, YouTube)
Social Media Posts (3 – LinkedIn, Facebook, Twitter)
Carousel Post (1)
Social Media Stories (3 – Instagram, Facebook, LinkedIn)
Email Newsletter (1)
Lead Magnet (1)
Podcast Episode (1 – audio version)
Infographic (1)
Quote Graphic (1)
Behind-the-Scenes Story (1)
Follow-Up Email (1)
LinkedIn Newsletter (1)

 

Repurposing content doesn’t have to be overwhelming. By following these 10 steps and leveraging ChatGPT, you can maximise the value of your recorded Zoom or Video Recordings. Whether you’re looking to streamline your marketing process or make your content more efficient and meaningful, working with a marketing strategist can make a significant difference.

Download our free guide: ‘21 Content Ideas‘ and see how you can get more in less time from your content strategy. Choose a time to chat with a marketing strategist about how you can optimise your marketing management.

 

PS. If you’re ready to invest in a Marketing VA to help implement these strategies, email us back today and we’ll connect you.