AI Summary
In 2026, the winning workflow is AI + HI (Human Intelligence): ChatGPT helps you plan faster, draft smarter, repurpose content, and tighten messaging, but you bring the strategy, truth, tone, and final decision-making. Use ChatGPT across 6 marketing areas (Website, Google, Social Media, Email Marketing, Partnerships, Lead Generation), then lock it into a repeatable 4-hour-a-day VA workflow. The secret is specificity: what you put in is what you get out. Your CTA stays simple and consistent: do the Marketing Gap Quiz or book a call.
What is AI + Human marketing (and why it matters in 2026)
AI + Human marketing is using ChatGPT as your marketing co-pilot to accelerate planning and production, without sacrificing what makes marketing work: clarity, connection, credibility, and conversion.
ChatGPT can help you:
- Generate first drafts, variations, angles, and outlines
- Repurpose content across channels
- Build campaign plans and content calendars
- Summarise insights and turn them into actions
- Create SOPs and checklists your VA can run
But ChatGPT should not replace:
- Your positioning and point of difference
- Your lived experience and real examples
- Your customer truth and ethical judgement
- Your brand voice, boundaries, and nuance
- Your relationships and trust-building
That’s the HI layer.
Who this is for
- Business owners who want marketing moving weekly
- Marketing VAs and marketing doers who need clear prompts, structure, and examples
- Service-based brands (consultants, coaches, trades, clinics, professional services)
- Ecommerce brands (online stores, subscriptions, product founders)
Where ChatGPT fits in your marketing workflow
Think: Planning room + Drafting room + Repurposing room + Optimisation room.
Use it for:
- Campaign planning and weekly schedules
- Drafting copy (then you HI-edit)
- Creating variations, hooks, subject lines, FAQs
- Turning data into decisions (insights, next steps, improvements)
- Building repeatable systems your VA can execute
Why specificity matters (what you put in is what you get out)
If you were briefing a marketing manager, you would never say:
“Just do some marketing.”
You’d be specific:
- Who it’s for
- What the goal is
- What we’re selling (or nurturing)
- What must be included
- What must be avoided
- What the brand voice sounds like
- What “done” looks like
ChatGPT is the same. Vague prompt = vague output. Specific prompt = usable output.
How to prompt for consistent results
Use this structure every time:
- Role (who is ChatGPT acting as?)
- Goal (what outcome do we want?)
- Audience (who is this for?)
- Context (offer, proof, objections, voice)
- Inputs (paste notes, reviews, links, draft copy)
- Output format (email, post, outline, checklist)
- Constraints (word count, style rules, compliance, no fluff)
- Quality check (assumptions, missing info, final polish)
Copy/paste prompt template for marketing doers:
Act as a [role]. Goal: [goal]. Audience: [audience].
Context: [offer + differentiator + proof + tone].
Inputs: [paste].
Output: [format].
Constraints: [rules].
Quality check: list assumptions, ask 3 questions if needed, then deliver version A (safe) and version B (bolder).
Make ChatGPT sound more like you (and not like the internet)
Most “AI-sounding” content is not an AI problem. It’s a brand instruction problem.
Your Style Rules template (paste this at the start of chats)
STYLE RULES
- Australian spelling.
- No em dashes.
- No hype, no fluff, no corporate jargon.
- Short paragraphs, strong headings, skimmable bullets.
- Sound relatable, practical, relevant, personable.
- Use only your brand emojis (choose 5 relevant ones)
- Always end with one clear CTA / next step
The HI Voice Check prompt (run this on every final draft)
Rewrite this in my voice. Remove anything generic. No em dashes. Keep it practical and clear. Add one grounded example. Keep paragraphs short. Use brand emojis only.
The “CEO Edit Pass” prompt
Review this like a brand manager. Flag anything vague, overclaimed, risky, or not true. Replace it with more specific lines. Then provide the final version.
The 6 marketing areas (and how to use ChatGPT in each)
1) Website (messaging + conversion)
Use it for:
- Homepage and service page rewrites
- FAQs and objection handling
- CTAs, proof placement, microcopy
- Simplifying your “how it works” process
Service-based prompt:
Act as a conversion copywriter. Rewrite my service page for [service]. Audience: [who]. Goal: booked calls. Tone: [3 adjectives]. Include: pain points, outcomes, process, FAQs, and 3 CTAs. Here’s my messy copy: [paste].
Ecommerce prompt:
Write a high-converting product description for [product]. Include: benefits, use cases, objections, shipping/returns reassurance, and SEO keywords: [list]. Output: short + long description + bullet benefits + 8 FAQs.
2) Google (SEO + visibility)
Use it for:
- SEO blog outlines aligned to search intent
- Meta titles and meta descriptions
- Internal linking suggestions
- Google Business Profile posts and review replies
Prompt:
Create an SEO blog outline for keyword: [keyword]. Audience: [who]. Include: H2/H3s, FAQs, objections, examples, and a CTA to [quiz/call]. Add meta title + meta description.
3) Social media (content that feels human)
Use it for:
- Weekly content plan aligned to one theme
- Hooks, reels scripts, carousel outlines
- Repurposing one piece of content into multiple formats
Service-based repurpose idea: one client win becomes:
- 1 story sequence
- 1 lesson post
- 1 FAQ post
- 1 myth-busting reel script
- 1 case study carousel outline
Ecommerce repurpose idea: one product becomes:
- 1 founder story post
- 1 UGC request script
- 1 “how to use it” reel script
- 1 comparison post
- 1 objections FAQ post
4) Email marketing (nurture + sales)
Use it for:
- Welcome sequences
- Weekly newsletters
- Launch sequences
- Subject line and preview text variations
- Segmentation ideas based on behaviour
Prompt:
Write a 5-email nurture sequence for [lead magnet]. Audience: [who]. Tone: [tone]. Include: story, practical tips, objections, and CTAs to [quiz/call]. Make it skimmable.
5) Partnerships (visibility that compounds)
Use it for:
- Partner list criteria and prioritisation
- Outreach drafts (email and DM)
- Joint webinar/podcast pitch angles
- Follow-up sequences and tracking notes
Prompt:
Create 10 partnership ideas for a [business type]. Goal: grow audience + leads without ads. Include: who to partner with, angle, outreach message, and what each party promotes.
6) Lead generation (assets + conversations)
Use it for:
- Lead magnet concepts and outlines
- Quiz logic and outcome messaging
- Webinar run-sheets and follow-ups
- DM scripts and qualification questions
Prompt:
Design a lead magnet that attracts [ideal buyer] and leads to [offer]. Include: topic, promise, outline, CTA, landing page copy, and a 3-email delivery sequence.
Common ChatGPT mistakes that waste time (and how to fix them)
These are the reasons people say “ChatGPT didn’t work for us” when the workflow was the issue.
- Vague prompts
Fix: include audience, goal, offer, proof, tone, format, constraints. - No inputs
Fix: paste real materials or upload files (emails, reviews, product details, FAQs). - Letting AI lead
Fix: you decide the angle and promise. AI helps execute. - Publishing without the final HI edit
Fix: run your HI Voice Check and remove anything robotic or vague. - Using it like Google
Fix: use it to plan and draft, but verify facts, claims, and links. - No prompt library
Fix: build 10 to 20 gold prompts by channel and reuse weekly. - No system
Fix: assign a weekly rhythm and measurable outputs.
Best weekly workflow for a marketing VA (4 hours per day, Mon to Fri)
This covers the 6 areas plus research, reporting, admin, and training.
Weekly outcomes this produces
- Website: 1 conversion improvement
- Google: 1 SEO action
- Social: 5 posts or 3 posts + 2 reels scripts (scheduled)
- Email: 1 email sent (links tested)
- Partnerships: 10 touches
- Lead Gen: 20 touches + tracker updated
- Reporting: 1 weekly report + next-week recommendations
- Training: prompts + SOP improvements
Monday (4 hours): Plan + Research + Website
0:00–0:20 Admin reset
Inbox and DMs triage, capture tasks.
0:20–1:05 Research and insights
Pull top objections and FAQs from DMs, emails, calls. Capture insights in your content ideas doc.
1:05–2:05 Weekly plan across the 6 areas
Choose 1 theme and 1 goal, map outputs across Website, Google, Social, Email, Partnerships, Lead Gen. Confirm the CTA for the week (quiz or call).
2:05–3:15 Website conversion task
Pick one improvement: CTA copy, FAQ block, proof block, lead capture, service page clarity.
3:15–4:00 Training and prompt library
Add 1–2 gold prompts, update Style Rules, document SOP steps in plain English.
Tuesday (4 hours): Google + SEO + Lead Gen placement
0:00–0:15 Admin
0:15–0:45 SEO research
Pick keyword/topic aligned to the weekly theme.
0:45–2:15 Google work block
Rotate weekly: blog outline or refresh, GBP post, review replies, on-page SEO improvements.
2:15–3:30 Lead gen asset placement
Ensure quiz/call CTA appears across website, bio links, email footer, key posts. Prep the DM opener for the week.
3:30–4:00 QA and admin
Links checked, tasks updated, files saved.
Wednesday (4 hours): Social + Email
0:00–0:15 Admin
0:15–1:45 Social production
Create and schedule 5 posts or 3 posts + 2 reels scripts, each with one clear CTA.
1:45–2:45 Email marketing
Draft, format, and schedule 1 email. Test links, check formatting, include proof and a clear CTA.
2:45–3:20 Engagement block
Reply to comments and DMs, start conversations.
3:20–4:00 Training and improvements
Update prompts based on what worked.
Thursday (4 hours): Partnerships + Outreach
0:00–0:15 Admin
0:15–0:45 Partner research
Refresh partner list, prioritise 5 best-fit contacts.
0:45–2:15 Partnerships outreach
Send 5 new outreaches + 5 follow-ups, track next steps.
2:15–3:30 Lead gen outreach
20 touches (DMs, connection requests, follow-ups), log warm leads.
3:30–4:00 Google quick win + admin
GBP post or review replies, CRM notes tidy.
Friday (4 hours): Reporting + Optimisation + Pre-load next week
0:00–0:20 Admin reset
0:20–1:30 Reporting
Pull email metrics, social performance, leads/bookings, tasks completed. Write: what we did, what worked, what to improve.
1:30–2:30 Optimisation across the 6 areas
Pick 2 improvements only: better CTA, stronger hooks, refreshed FAQ, improved subject lines, follow-up plan.
2:30–3:15 Training + system tidy
Update SOPs, file naming, prompts.
3:15–4:00 Next week pre-load
Pick next theme and draft 5 hooks so Monday starts fast.
ChatGPT vs alternatives (simple comparison)
| Tool | Best for | Strengths | Watch-outs | When I’d choose it |
| ChatGPT | End-to-end marketing workflows | Strong planning, drafting, voice, files, customisation options depending on plan | Needs good prompts and HI editing | Content systems and VA workflows |
| Claude | Long-form writing and editing | Smooth writing and summarising | Can go generic without inputs | Polishing blogs and emails |
| Gemini | Google ecosystem work | Handy for Google-heavy teams | Output varies by use case | Docs-first and Google Workspace teams |
| Microsoft Copilot | Microsoft 365 work | Useful inside Word and Outlook | Best in Microsoft stack | Microsoft-first businesses |
| Perplexity | Research-style exploration | Helpful for rapid research workflows | Still requires verification | Early research and topic exploration |
Before and after examples (messy brief to usable output)
Example 1: Service-based email 💌
Before (messy brief):
“Write an email to my list about ChatGPT and marketing for 2026.”
After (specific prompt):
Act as a marketing strategist and email copywriter.
Goal: write 1 newsletter that educates and drives action to our Marketing Gap Quiz.
Audience: business owners with a marketing VA.
Tone: relatable, practical, relevant, personable. Australian spelling. No em dashes.
Use brand emojis only, max 3: 🤩💡🧩✔
Include: 1 story hook, 3 tips, 1 service example, 1 ecommerce example, 3 objections and responses.
CTA: Take the quiz or book a call.
Output: 5 subject lines, 3 preview texts, then the email.
Result you should expect: subject lines that match your tone, a skimmable email, objections handled cleanly, one clear CTA.
Example 2: Ecommerce mini-campaign
Before (messy brief):
“Write content for our product launch.”
After (specific prompt):
Act as an ecommerce marketing manager.
Product: [details]. Audience: [who + what they care about].
Goal: 7-day organic campaign to increase conversions without ads.
Assets: [reviews, UGC, product photos, guarantee, shipping time].
Style rules: Australian spelling, no em dashes, no fluff, brand emojis only: 🛒💡✔📱
Deliver: 3 reels scripts, 5 captions with different angles, 1 promo email, 8 product FAQs focused on objections.
Quality check: list missing info before finalising.
Result you should expect: a full week of content built around proof and angles, plus FAQs that reduce purchase friction.
What most people don’t know about ChatGPT (that can help your marketing)
This is where the speed and consistency really comes from, depending on your plan and setup.
1) Projects keep context together
Projects let you organise chats, files, and context under a shared objective, ideal for long-running workflows.
Important note: custom GPTs cannot currently be used inside Projects, but Projects can still use project-level instructions for consistent outputs.
2) Custom Instructions make it sound like you
You can set custom instructions so ChatGPT follows your tone, formatting preferences, and defaults.
3) Custom GPTs let you “package” repeatable marketing tasks
GPTs are custom versions of ChatGPT you tailor for specific workflows like “Weekly Content Planner” or “Brand Voice Editor,” without coding.
4) Upload files and paste real assets for better outputs
When you give ChatGPT real inputs (past emails, reviews, product info, FAQs), the outputs become more accurate, more specific, and more you. (This is exactly why vague prompts feel disappointing.) Your available upload limits vary by plan.
5) Use Voice Mode to think out loud
Voice Mode lets you speak your ideas and turn them into structured content plans, scripts, and drafts.
6) Canvas is ideal for editing blogs and landing pages
Canvas is built for writing and coding projects that need revisions and edits, perfect for polishing long-form marketing assets.
7) Record mode can turn voice notes into marketing assets
Record mode can transcribe and summarise recordings, which is handy for turning brainstorms into content, but availability depends on plan and platform.
ChatGPT plans and “versions” (what to use for what)
Plans and feature access can change, so always check your current plan settings, but these are the typical differences:
- Free: great for lighter use and basic drafting.
- Plus: more access and expanded capabilities, including features like Projects, tasks, and custom GPTs.
- Pro: higher limits and maximum access for heavy daily workflows, including expanded projects and custom GPTs.
- Business and Enterprise: team-oriented plans with admin and collaboration features, and broad tool availability.
Simple rule for marketing teams:
- Use the company ChatGPT and projects to keep the content optimal
- Use your everyday setup for drafting and repurposing.
- Use the highest reasoning option you have access to for strategy, messaging, and complex sequencing.
- Use Voice and Record when you want faster capture and more human tone.
Objections (and how to handle them)
“It won’t sound like me.”
That’s a process issue. Fix it with:
- Style Rules + Custom Instructions
- Past examples (emails/posts you wrote)
- HI Voice Check before publishing
“We don’t have time to learn this.”
You do not need to learn AI. You need:
- 10 gold prompts
- This 4-hour workflow
- A weekly review loop (30 minutes)
“AI content is saturated.”
Only when AI leads. AI drafts, you differentiate using:
- stories, proof, opinions, customer language, specificity
“What about privacy?”
Do not paste sensitive client identifiers or anything you would not want shared. Keep inputs anonymised and review outputs before publishing.
FAQ
Can ChatGPT replace my marketing VA?
No. It upgrades what your VA can produce when they have strategy, prompts, and a review loop.
Can my VA run this without me?
Yes, if you give them: your Style Rules, prompt library, and one weekly theme and CTA.
Can I talk instead of typing?
Yes, Voice Mode supports spoken conversations.
Are Projects and GPTs the same thing?
No. Projects organise ongoing work and context. GPTs are custom assistants for specific tasks. Also, custom GPTs cannot currently be used inside Projects.
Ready to make your 2026 marketing simpler and smarter
Your next step is one of these:
- Do the Marketing Gap Quiz (so you know exactly what to fix first)
- Book a call (so we can map a practical plan for you and your marketing VA)
