AI Summary

This guide breaks down the best marketing tech stack for 2026, including 25 core tools that support marketing execution, team productivity, delegation, and mindset. It also includes bonus tools for visual planning, SOP creation, screen sharing, focus, learning, and testimonials, plus practical ways to use AI bots and Custom GPTs. The goal is a simplified, human-first marketing ecosystem that scales without burnout.

 

The Core 25 Marketing Tools for 2026

Each of these tools has one clear job and earns its place.

 

Strategy, Thinking & AI Support

1. ChatGPT

What it’s for: Strategy thinking, content drafting, ideation
How it helps: Turns messy ideas into structured outputs when guided properly

2. Google Gemini

What it’s for: Research, summaries, analysis
How it helps: Fast clarity without research overwhelm

 

All-in-One Marketing System (Your Engine)

3. OBMHub

(Powered by GoHighLevel)
What it’s for: CRM, email, SMS, funnels, forms, calendars, automations, reporting
How it helps: One source of truth instead of juggling 10+ disconnected tools

 

Website, Brand & Authority

4. WordPress

What it’s for: Website and SEO blog content
How it helps: Long-term traffic and authority you own

5. Elementor

What it’s for: Visual page editing on wordpress
How it helps: Enables teams and VAs to update pages without developers

6. Canva

What it’s for: Social graphics, PDFs, slides, lead magnets, video
How it helps: Brand templates stop Canva becoming a time drain

 

Google, SEO & Conversion Insights

7. Google Search Console

What it’s for: Search visibility and indexing
How it helps: Shows exactly what Google is rewarding

8. Google Analytics

What it’s for: Traffic and behaviour tracking
How it helps: Monthly insights without daily data anxiety

9. Ahrefs

What it’s for: Keyword research and competitor insights
How it helps: Removes guesswork from content planning

10. Hotjar

What it’s for: Heatmaps and session recordings
How it helps: Improves conversions by showing real user behaviour

 

Social Media & Content Creation

11. Meta Business Suite

What it’s for: Facebook and Instagram scheduling
How it helps: Native insights with less friction

12. CapCut

What it’s for: Short-form video editing
How it helps: Fast, repeatable video creation

13. Descript

What it’s for: Editing audio/video like text
How it helps: One recording becomes many assets

 

Authority, Sales & Connection

14. Riverside

What it’s for: Podcast and video recording
How it helps: Studio-quality recordings without tech stress

15. Calendly

What it’s for: Booking calls
How it helps: Removes back-and-forth emails

16. Zoom

What it’s for: Calls, webinars, interviews + Zoom Whiteboard
How it helps: Live calls, visual strategy, collaboration, livestream

 

Team, Ops & Execution

17. Trello

What it’s for: Task and workflow management
How it helps: Clear ownership without complex systems

18. Notion

What it’s for: SOPs and documentation
How it helps: One place for “how we do things”

19. Slack

What it’s for: Team messaging
How it helps: Fewer emails, clearer conversations

20. Google Drive

What it’s for: File sharing
How it helps: Everyone knows where assets live

21. Google Calendar

What it’s for: Scheduling and time blocking
How it helps: Creates rhythm and boundaries

22. Google Sheets

What it’s for: Trackers and simple reporting
How it helps: Lightweight tracking that actually gets used

 

Delegation, SOPs & Training

23. Loom

What it’s for: Async walkthroughs and feedback
How it helps: Replaces meetings with clarity

24. Scribe

What it’s for: Auto-creating SOPs as you work
How it helps: Documentation

 

Mindset & Sustainability

25. Insight Timer

What it’s for: Focus and nervous system regulation
How it helps: Better decisions, calmer marketing

 

Bonus Marketing, Productivity & AI Extras (Optional)

These tools enhance the core stack without duplicating it.

Visual thinking & planning

• MindMeister – mind maps for campaigns and content
• Miro – collaborative strategy boards

Advanced SEO (when ready)

• Screaming Frog – technical SEO audits
• Surfer SEO – on-page optimisation support

Training & teaching

• Reflector – mirror phone screens to desktop (great for social training)

Testimonials & voice-of-customer

• VideoAsk – collect human testimonials and applications

Focus & learning

• Brain.fm – deep work and focus support
• Mindvalley – leadership and mindset development

 

Transcription & content repurposing

Otter.ai
What it’s for: Transcribing meetings, podcasts, interviews, trainings
How it simplifies life: You get searchable notes, quotable moments, and instant written content to repurpose into blogs, emails, captions, and SOP updates.

Content research & SEO idea generation

AnswerThePublic.com
What it’s for: Finding real questions people ask online around a topic
How it simplifies life: Helps your VA/marketing doer plan content that matches what your audience is already searching for (great for blog topics, FAQs, reels hooks, and email angles).

SOP recording (alternative to Scribe)

Tango.us
What it’s for: Capturing workflows and turning them into step-by-step guides as you work
How it simplifies life: Makes documenting processes painless — perfect for delegation, onboarding, and keeping SOPs current without writing them from scratch.

Visual systems & funnel mapping

draw.io (diagrams.net)
What it’s for: Creating flowcharts, systems maps, funnel diagrams, org charts
How it simplifies life: Turns “messy in your head” into clear visuals your team can follow — great for mapping funnels, automations, content workflows, and client journeys.

Pro video editing (when you want more control than CapCut)

DaVinci Resolve
What it’s for: Advanced video editing, colour grading, audio finishing
How it simplifies life: Gives you professional-level edits and polish for long-form video, podcasts, YouTube content, and higher-end brand assets, ideal when your content strategy matures beyond basic edits.

 

AI Bots & Custom GPTs: Your Invisible Team

Instead of “one AI for everything,” the smartest businesses use role-based bots:

• Brand Voice GPT
• Content Repurposing GPT
• Marketing VA Planner GPT
• SEO Brief GPT
• Client Onboarding GPT
• Ask Chantal AI (your on-hand marketing strategist)

 

Inside OBMHub, AI bots can:

• Handle FAQs
• Qualify leads
• Text back missed calls
• Guide next steps after opt-ins

 

This reduces inbox load.

 

Final Thought

If you have great tools and marketing still feels messy, heavy, or inconsistent,
the problem isn’t the tools.

It’s a marketing gap.

 

Your Next Step

Take the Marketing Gap Quiz
Identify where your strategy, systems, or delegation is breaking down.

Or Book a Strategy Call
We’ll simplify your stack, clarify roles, and build a marketing system that actually runs without you.