For Purpose-Led Business Owners

Marketing Strategy & Implementation Plan That Actually Gets Done, Gets Results, and Feels Easy to Manage

Work with a fractional marketing strategist to build a structured marketing system where strategy, systems, delegation, and execution align to make your marketing scalable, and effective.

Your next level

What Got You to 6 Figures Won't Get You to 7

As your business attempts to smash that 7 figure ceiling, the way you manage your marketing needs to evolve.

What worked before wont work if you want to scale:

(doing too much yourself, relying on instinct, making decisions on the fly, hiring freelancers, jumping on new tactics or trends, outdated webpages and funnels)

Disjointed

Your marketing feels scattered and disconnected. Your systems, tools, and platforms aren’t working together strategically or supporting each other properly.

Delegation

Whether it’s you, an in-house team member, or an offshore VA, marketing needs a clear strategy, plan, and rhythm, not random tasks or constant guesswork.

Direction

You don’t need more ideas or random tactics. You need a system that lets your marketing function at the level your business now requires and it takes it off your plate.

This is where your marketing stops living in your head and starts running through a clear, repeatable system.

So you know what needs to happen each week, who’s responsible, and how everything is working together.

Who this program is for?

We Meet You Exactly Where You Are

This program is designed for growing businesses that know their marketing should be performing better than it currently is.

Business owners doing their own marketing

You’re the strategist, the planner, the reviewer, and often the person making sure everything happens.

You’ve learned a lot about marketing, but without structure and delegation, too much still depends on you.

You need:

• clarity on what actually matters
• a realistic marketing rhythm
• systems that make implementation easier

Business owners with a VA or marketing team member

You’ve already brought someone in to help with marketing.

But you may be experiencing:

unclear job roles
tasks being done without a clear strategy
constant micromanaging
communication gaps between you and your team member
frustration that the output isn’t quite right

The problem usually isn’t the person.

It’s the lack of a structured marketing system around them.

This program helps you create that structure.

Business owners who want to hire the right marketing support

You know you need help, but you’re unsure:

what the role should include
what the person should be responsible for
how to onboard and manage them effectively

Without clarity, businesses often fall into the hire → frustration → fire → rehire cycle.

This program helps you define the role properly and build systems so the right person can succeed.

The DIfference

Strategy AND Implementation

Most marketing consultants give you a strategy document.

But once the strategy is delivered, the real challenge begins.

Without structure, strategy quickly turns into…

Who implements it? Who manages the process? Who ensures the right work actually gets done?

Without a system in place, even the best strategy collapses.

This program bridges the gap between strategy and real-world implementation.

This Porgram helps you create

A marketing operation that is structured, delegated, and running, so you’re not the bottleneck.

So marketing stops feeling chaotic and starts functioning like a well-managed ecosystem.

The Marketing Ecosystem

The Six Key Areas We Review and Optimise

Your marketing ecosystem is made up of several connected elements.

During the program we audit and strengthen six key areas.

Foundation

Website

Your website structure, messaging, blog content, backend setup, and SEO foundations.

We review how well your website supports both visibility and conversion.

Visibility

Google

How easily potential customers can discover you through search.

This includes Google visibility, search optimisation, and the role content plays in helping people find your business.

Audience

Social Media

Your brand voice, messaging consistency, and how your social platforms support your overall marketing strategy.

The goal isn’t simply to “post more,” it’s to ensure your online presence supports meaningful engagement.

Retention

Email Marketing

Your email list, nurture sequences, newsletters, and automated follow-up systems.

Email remains one of the most powerful tools for building relationships and converting leads into customers.

Growth

Lead Generation

The mechanisms that attract potential customers into your ecosystem.

This might include lead magnets, webinars, events, campaigns, or funnels designed to bring in qualified prospects.

Leverage

Partnerships & Join Ventures

The strategic relationships that help expand your reach, build credibility, and create new lead opportunities.
This may include referral partners, aligned collaborators, joint ventures, podcast opportunities, events, or cross-promotion strategies that connect you with the right audiences.

How Chantal approaches each area

Whether you already have some of these elements in place or you’re starting from scratch, the review process is tailored to where you are right now. If something is already running, Chantal will assess it for low-hanging fruit, quick wins and improvements that can make an immediate difference.

If an area doesn’t exist yet, she’ll work with you to build the right strategy for your business before anything is implemented. Nothing is added for the sake of it. Every decision is made with your goals, your team, and your capacity in mind.

How This program works

Your 12-Month Marketing Implementation Roadmap

This is a 12-month strategy and implementation program delivered in three phases.

Each phase builds on the previous one so your marketing systems evolve gradually rather than being overwhelming.

The Marketing Strategy and Implementation Journey by Chantal Gerardy

Our Philosophy

Meaningful Marketing

Many marketing approaches focus on constant hustle, more posts, more content, more noise.

This program focuses on meaningful marketing.

Marketing that:

aligns with your values and brand voice
builds genuine relationships with your audience
supports your community
generates consistent leads without consuming your life

Because the goal isn’t simply more marketing activity.

The goal is marketing that works and remains manageable as your business grows.

Your Investment

The Full Marketing Strategy & Implementation Program

Strategy & Implementation Setup + monthly implementation support

QUICK START

$6,000

$777
monthly

Designed to simplify your marketing, not add more overwhelm
Built to help you move forward with clarity, confidence and support
A strategic partnership to help you implement what matters most
You will know what to focus on, what to stop, and what to improve first

CLIENT SUCCESS STORIES

Real Businesses. Real Results.

Solo Business Owner

Michelle

Service-Based Business Owner · Massage Therapy

“I hated you at the beginning… I’m so grateful you didn’t let me give up, you helped me keep and grow my business.”

The Starting Point

Michelle arrived exhausted and seriously considering closing her doors. She’d already worked with multiple coaches — without results.

Burnt out and in survival mode
Doubting whether her business could be profitable
Had “tried everything” and felt stuck
Ready to walk away from her business entirely

What Changed

Rather than offering comfort, Chantal offered accountability. She challenged Michelle’s thinking on pricing and offers, and held her to the actions that actually moved the needle.

Challenged pricing and offer structure
Held firm when Michelle wanted to quit
Clear strategy, not just motivation
Refused to let her stay small

The Outcome

Michelle didn’t close. She stabilised, then grew. Today her business looks completely different to where she started.

Business stabilised and grew
Two massage therapists now on her team
Services fully booked out
Deep gratitude for being pushed

Business Owner With a VA

Kylie

Founder · Barbeque Arm

From frustrating VA experiences and reactive marketing — to a clear system with structured B2B funnels and a VA who executes independently.

The Starting Point

Kylie had already hired several offshore VAs through an agency. On paper, she had help. In reality, the chaos remained.

VAs underperformed and needed constant supervision
Marketing was inconsistent and unstructured
Still responsible for almost everything herself
Questioned whether hiring VAs was worth it

What Changed

Instead of replacing the VA, Chantal helped build the structure for marketing to actually work — from role definition to systems and weekly rhythms.

Defined a proper marketing implementation role
Mapped 6 key marketing areas for the VA
Created SOPs and project management systems
Participated in interviewing and hiring
Introduced B2B funnels and email automation

The Outcome

Marketing moved from ad-hoc and chaotic to structured and consistent. Kylie now has capacity to focus on product development and growth.

VA executes a clear weekly marketing plan
B2B funnels active for wholesalers and retailers
Consistent lead generation campaigns running
More time freed for product development

Business Owner With an In-house Marketing Manager

Sharon

Business Owner · Hospitality

A receptionist with occasional marketing tasks became a confident in-house marketing lead — running campaigns, managing content, and reporting on results weekly.

The Starting Point

Sharon had a capable receptionist — Hannah — helping with occasional marketing. There was no defined role, no strategy, and no system to keep things consistent.

No clear marketing role or responsibilities
Hannah unsure what to do each week
Marketing reactive and inconsistent
Sharon still managing marketing personally

What Changed

Chantal helped clarify who does what — Sharon as strategic decision-maker, Hannah as implementation lead — and built a full marketing ecosystem around that.

Clear role separation: strategy vs implementation
Website improvements and customer journey mapping
Email newsletters and automated campaigns
Consistent social media and content planning
SOPs documented for team continuity

The Outcome

Hannah is now a confident marketing lead. Sharon no longer has to personally manage day-to-day marketing — it runs with clear ownership.

Hannah manages all weekly marketing activities
Campaigns and content schedules running consistently
Regular reporting on results and performance
System continues even if team members change

Business Owner Helped with VA Hiring

Belinda

Business Owner · Course Creator & Coach

“I feel like the best business owner I’ve ever felt in my entire life. It’s not a matter of if — it’s just when. We’re just doing the work now.”

The Starting Point

Belinda had hired two VAs before — both lovely people, neither the right fit. The role was undefined, the wrong tasks were prioritised, and she was too hesitant to push for more.

Two VA hires that didn’t work out
Marketing role never clearly defined
Still managing and directing everything herself
“I was too scared to push them to do more”

What Changed

This time, Chantal was involved from the start. Before hiring, they built the structure — the role definition, priorities, workflows, and onboarding — so the new VA stepped into clarity, not confusion.

Clarified marketing role scope and outcomes
Refined hiring brief and selection process
Onboarded VA into clear workflows
Introduced “working bee” sessions together

The Outcome

Belinda is now launching more programs, running events, and selling more offers — with significantly less stress because the right support is finally in place.

VA takes initiative without being asked
Designing workbooks for course upgrades independently
Managing social media and marketing assets
More launches, less stress

Ready for a Result Like This?

If you’re on the edge of giving up – or just tired of doing everything yourself – this is exactly what we do.

Frequently Asked Questions

What is a fractional marketing strategist?

A fractional marketing strategist is essentially an experienced marketing leader who works with your business on a part-time basis.

Instead of hiring a full-time marketing manager, you gain strategic direction, structure, and accountability from someone who has already helped hundreds of businesses simplify and strengthen their marketing.

My role is to:

clarify your marketing strategy
identify what is actually worth focusing on
design the systems that support your marketing
guide whoever is doing the marketing (you, a VA, or a team member)
ensure things actually get implemented

Most businesses don’t need another marketing course or another strategy document.

They need structure, direction, and implementation support so their marketing runs consistently.

That’s the role I play inside the business.

What if I don’t have a VA or marketing assistant yet?

That’s completely fine.

Many clients start the program before they have a marketing assistant in place.

During the first phase of the program we:

clarify what marketing support you actually need
define the role and responsibilities
determine whether a VA or in-house person makes sense
help create the job description and recruitment brief

If you decide to hire a VA, we can help guide the recruitment and onboarding process.

Typically this takes around 3–4 weeks.

Most VA agencies charge a recruitment fee of around $1,500, which usually occurs after the VA has started.

This means you can begin building your strategy and systems first, and then bring the right support into the business once the structure is clear.

What if I already have a VA?

Perfect.

Many of the businesses I work with already have a VA, but they’re often underutilised or unclear on what they should actually be doing.

In that situation we focus on:

clarifying the marketing priorities
defining the VA’s role more clearly
creating a weekly marketing rhythm
building systems and workflows they can follow
giving them training and guidance so they can work more independently

The goal is to get far more value from the support you already have.

Many clients find their VA becomes significantly more productive and confident once they have clear direction and systems.

What if I have an in-house marketing person instead of a VA?

That works just as well.

The program is designed to support businesses whether marketing is done by:

the business owner
a VA
an in-house marketing assistant
or a small team

If you already have someone in the role, I help provide the strategic leadership and structure that many internal marketing roles are missing.

This typically includes:

clarifying priorities
setting clear weekly activities
building systems and processes
reviewing results and adjusting strategy

Your team member continues doing the marketing, but with clear direction and accountability.

What if I already have marketing software or systems?

That’s completely fine.

In the first phase we audit your existing systems and determine:

what should stay
what needs improving
what may be unnecessary or duplicated

Many businesses are already paying for tools they aren’t fully using.

The goal isn’t to replace everything.

The goal is to simplify your marketing ecosystem and ensure the tools you have actually support your strategy.

If additional tools are needed, I’ll recommend the simplest options possible.

What if I don’t have any marketing systems yet?

That’s also very common.

During the program we gradually build the systems your business needs, such as:

lead generation processes
email nurture systems
content workflows
delegation and project management systems
reporting and tracking

This is part of the implementation phase of the program, where strategy becomes repeatable marketing activity instead of random bursts of effort.

The goal is to create marketing that runs consistently in the background rather than relying on you constantly pushing it forward.

How does the payment structure work?

The program is designed as a 12-month journey with three phases, which allows enough time to build and implement real systems inside your business.

The structure is:

Phase 1 – Quick Start
$6,000 initial investment
(8 weeks of weekly strategy and implementation sessions)

Then ongoing support:
$777 per month
(12-month minimum commitment)

This allows us to move through the full framework:

Strategy & clarity
Implementation & systems
Ongoing optimisation and momentum

Many clients find this structure easier than paying a large consulting fee upfront because the investment is spread over time while the work is being implemented.

What might the investment look like month-by-month?

Every business is slightly different, but a typical example might look like this:

Month 1
$6,000 — Fast Track strategy and implementation phase begins

Month 2 onwards
$777 per month for ongoing strategic support

If you choose to hire a VA during this time, a typical structure might look like:

Month 2
VA recruitment fee (approximately $1,500)

Month 2 onwards
Your VA salary or hourly rate

Optional
OBMHub / software tools (if needed)

The key point is that these costs usually occur at different times, not all at once.

This makes it easier to build the right support structure gradually.

How long is the commitment?

The program is structured as a 12-month minimum commitment.