FOR GROWING E-COMMERCE, HIGH-VALUE SERVICE PROVIDERS, AND TRADES

Fractional Marketing Strategy & Implementation Leadership

Work with an award-winning strategist to audit your unique ecosystem and install a high-performance marketing machine. We bridge the gap between complex strategy and daily execution—so your marketing becomes a scalable asset, not a secondary job.

THE INFLECTION POINT: FROM DOER TO DIRECTOR

What Got You to 6 Figures is Exactly What’s Keeping You from 7

As your business scales, your role must shift. Relying on “gut feel,” manual effort, and a handful of random marketing tactics isn’t just exhausting—it’s the ceiling holding you back.

To reach the next level, you don’t need more “hustle”, you need Marketing Governance.

ARCHITECTURE OVER AD-HOC

Marketing at scale is complex. You don’t need another platform; you need your existing tools, website, and funnels to speak to each other. We replace “messy” with a strategic ecosystem that builds actual business value.

THE DELEGATION GAP

our team or VA isn’t underperforming; they are under-directed. We stop the constant “What do I do next?” pings by installing the SOPs and frameworks that empower your staff to execute with autonomy and precision.

STRATEGIC AGILITY

Random tactics are for startups. You need a system that functions at the level your business requires. Whether you’re in Allied Health, E-commerce, or the Trades, we build the “Marketing Machine” that yields predictable results while you focus on the CEO-level vision.

THIS IS THE SYSTEM FOR THE NEW LEVEL

Strategic Implementation & Fractional Oversight

Designed for the E-commerce founders, Service-based leaders, and high-growth Innovators ready to exit the weeds.

We don’t just hand you a strategy and wish you luck. We audit your unique gaps, build your custom marketing architecture, and provide the ongoing leadership to ensure your team implements, pivots, and performs.

TAILORED STRATEGY FOR YOUR SCALE

We Meet You Exactly Where You Are

Whether you’re a solopreneur hitting a ceiling or a firm with an established team, we build the marketing governance your specific business stage requires.

THE SOLO CEO (Ready to Step Up)

You are currently the strategist, the planner, and the one hitting “post.” You’ve built a successful business on instinct, but you’ve become the bottleneck.

The Goal: Build the “Marketing Machine” so you can finally delegate.
You Need: Strategic clarity, a repeatable marketing rhythm, and the systems that make future hiring effortless.

THE ESTABLISHED TEAM (Ready to Align)

You have a VA or marketing team member, but you’re still “in the weeds” managing them. There are gaps in communication, unclear roles, and a lack of a cohesive strategic roadmap.

The Goal: Transform your “task-takers” into proactive marketing managers.
You Need: Structured SOPs, clear KPIs, and a Fractional Director (Chantal) to bridge the gap between your vision and their execution.

THE SCALING INNOVATOR (Ready to Hire Right)

You know you need help, but you’re paralyzed by the “Hire $\rightarrow$ Frustration $\rightarrow$ Fire” cycle. You want to bring on support but don’t want to waste $20k on the wrong hire.

The Goal: Define the role and build the system before you hire.
You Need: A recruitment scorecard, an onboarding framework, and the strategic foundations so your new hire hits the ground running on Day 1.

THE FRACTIONAL DIFFERENCE

Strategy Without Implementation is Just an Expensive PDF

Most marketing consultants deliver a beautiful strategy document and then walk away, leaving you to figure out the “how.” But the real challenge isn’t the plan, it’s the execution.

WITHOUT GOVERNANCE, EVEN THE BEST STRATEGY TURNS INTO…

The “Who, How, and When” of marketing remains a mystery, leading to:

Fragmented Systems: Tools and platforms that don't talk to each other.
The Delegation Loop: VAs waiting for instructions while you’re too busy to give them.
Stalled Momentum: Campaigns that start with a bang but die due to a lack of a "rhythm."
Invisible Leakage: Leads and revenue slipping through unmanaged cracks in your ecosystem.

WE BRIDGE THE GAP BETWEEN VISION AND REAL-WORLD EXECUTION.

We don’t just hand you a plan; we install a Marketing Operation that is structured, delegated, and running, so you can finally step out of the “manager” role.

OUR PROGRAM INSTALLS:

Strategic Direction: A clear, prioritized roadmap that pivots as you grow.
Role Governance: Defined responsibilities for you and your team.
The System Vault: Custom SOPs and structured processes.
Delegation That Sticks: Frameworks that empower your staff to work with autonomy.
The Marketing Rhythm: An ongoing cadence of activity that happens without your constant input.

Stop managing chaos. Start leading a well-managed marketing ecosystem that produces predictable results.

The Marketing Ecosystem

The 6 Pillars of a High-Performance Marketing Ecosystem

We don’t believe in “random acts of marketing.” We audit and optimize these six interconnected areas to ensure your business isn’t just visible, but scalable and profitable.

The Brand Foundation (Your Digital Headquarters)

Website

The Focus: Website Architecture & Conversion Messaging.

The Outcome: We transform your website from a “digital brochure” into a high-converting sales tool. We ensure your messaging resonates with your ideal client (Patient, Homeowner, or Customer) and provides a frictionless path to purchase or booking.

Search Authority (Intent-Based Visibility)

Google

The Focus: Google Ecosystem & Local SEO.

The Outcome: We position you where your clients are actively looking. For Allied Health and Trades, this is the “Money Pillar.” We optimize your Google presence so you dominate local search and capture high-intent leads at the exact moment they need you.

Audience Connection (Omnipresent Authority)

Social Media

The Focus: Strategic Social Media & Brand Voice.

The Outcome: We move beyond “posting for the sake of it.” We build a consistent, value-driven presence that builds trust and authority, ensuring you stay top-of-mind without you (the CEO) needing to be the content creator.

Client Retention (The Lifetime Value Engine)

Email Marketing

The Focus: Email Marketing & Automated Nurture.

The Outcome: The real profit is in the follow-up. We build automated systems that nurture leads, welcome new clients, and encourage repeat business, ensuring no opportunity ever falls through the cracks.

Growth Systems (Predictable Lead Generation)

Lead Generation

The Focus: Strategic Funnels & Campaigns.

The Outcome: Whether it’s an E-commerce product launch or a lead magnet for a Professional Service, we design the “entry point” to your business that turns strangers into qualified prospects on autopilot.

Market Leverage (Strategic Partnerships)

Partnerships & Join Ventures

The Focus: Joint Ventures & Referral Networks.

The Outcome: We identify the “Hidden Assets” in your network. By leveraging aligned partners, podcast opportunities, and referral systems, we expand your reach and credibility far beyond what paid ads can achieve alone.

How Chantal approaches each area

Whether you already have some of these elements in place or you’re starting from scratch, the review process is tailored to where you are right now. If something is already running, Chantal will assess it for low-hanging fruit, quick wins and improvements that can make an immediate difference.

If an area doesn’t exist yet, she’ll work with you to build the right strategy for your business before anything is implemented. Nothing is added for the sake of it. Every decision is made with your goals, your team, and your capacity in mind.

THE ROADMAP TO AUTONOMY

Your Strategic Implementation Journey

We move from high-intensity building to strategic oversight, ensuring your marketing machine is designed correctly, implemented fully, and optimized as you scale.

The Marketing Strategy and Implementation Journey by Chantal Gerardy

Our Philosophy

Meaningful Marketing:
Built for Life, Not Just for Likes

Most marketing approaches focus on the constant hustle, more noise, more posts, more “living online.” We believe your marketing should work for you, so you don’t have to work for it.

We aren’t interested in band-aid solutions or “quick-fix” tactics that leave you burnt out. Our goal is to move you from survival mode to a thriving ecosystem, where your business grows while you reclaim your time to live more offline.

THE 6 S’S FOR SUSTAINABLE SUCCESS

We build your marketing machine on six core pillars that ensure your growth is deep, not just wide:

STRATEGY: Clear direction that eliminates “random acts of marketing.”
SKILLS: Empowering you and your team with the expertise to execute.
SUPPORT: Fractional leadership and accountability so you’re never alone.
SYSTEMS: Repeatable processes that run in the background 24/7.
SOFTWARE: The right tools (like GoHighLevel & AI) to automate the heavy lifting.
SOUL: Marketing that aligns with your values and builds genuine connection.

Because the goal isn’t simply more marketing activity. The goal is a well-managed ecosystem that generates consistent results, supports your community, and remains manageable as your business scales.

It’s time to stop surviving the hustle and start thriving in your life.

HIGH-LEVEL DIRECTION. ENSURED EXECUTION.

The Marketing Strategy & Implementation Program

We don’t just hand you a plan and hope for the best. We Architect the system, Direct the team, and Ensure the work gets done. You stay in your zone of genius, we make sure your marketing machine actually runs.

THE QUICK START AUDIT & BUILD

$6,000

$777
monthly

Designed to simplify your marketing, not add more overwhelm
Built to help you move forward with clarity, confidence and support
A strategic partnership to help you implement what matters most
You will know what to focus on, what to stop, and what to improve first

OUR COMMITMENT TO YOUR SUCCESS

Our "Momentum & Meaning" Guarantee

Investing $6,000 is a commitment, and we treat it with the seriousness your business deserves. We are focused on Thriving, not just Surviving.

The First 30 Days Strategy Lock

If, after our first 30 days of intensive auditing and strategic mapping, you don’t feel we have identified enough “leaked revenue” or “saved time” to cover the cost of the program, we will work with you until you have a roadmap that does—or we’ll part ways as friends.

The “No-Lock-In” Oversight

Your $777/mo fractional support is designed to provide ongoing governance. If your business needs change or you feel your team has achieved total autonomy, you can cancel the monthly oversight with 30 days’ notice. No “trapped” contracts, just a partnership that works as long as it provides value.

The Implementation Insurance

We don’t just hand you a PDF and wish you luck. If your VA or team member leaves during our program, we will support you in the recruitment and onboarding of their replacement to ensure your marketing machine never stops running.

CLIENT SUCCESS STORIES

Real Businesses. Real Results.

Solo Business Owner

Michelle

Service-Based Business Owner · Massage Therapy

“I hated you at the beginning… I’m so grateful you didn’t let me give up, you helped me keep and grow my business.”

The Starting Point

Michelle arrived exhausted and seriously considering closing her doors. She’d already worked with multiple coaches — without results.

Burnt out and in survival mode
Doubting whether her business could be profitable
Had “tried everything” and felt stuck
Ready to walk away from her business entirely

What Changed

Rather than offering comfort, Chantal offered accountability. She challenged Michelle’s thinking on pricing and offers, and held her to the actions that actually moved the needle.

Challenged pricing and offer structure
Held firm when Michelle wanted to quit
Clear strategy, not just motivation
Refused to let her stay small

The Outcome

Michelle didn’t close. She stabilised, then grew. Today her business looks completely different to where she started.

Business stabilised and grew
Two massage therapists now on her team
Services fully booked out
Deep gratitude for being pushed

Business Owner With a VA

Kylie

Founder · Barbeque Arm

From frustrating VA experiences and reactive marketing — to a clear system with structured B2B funnels and a VA who executes independently.

The Starting Point

Kylie had already hired several offshore VAs through an agency. On paper, she had help. In reality, the chaos remained.

VAs underperformed and needed constant supervision
Marketing was inconsistent and unstructured
Still responsible for almost everything herself
Questioned whether hiring VAs was worth it

What Changed

Instead of replacing the VA, Chantal helped build the structure for marketing to actually work — from role definition to systems and weekly rhythms.

Defined a proper marketing implementation role
Mapped 6 key marketing areas for the VA
Created SOPs and project management systems
Participated in interviewing and hiring
Introduced B2B funnels and email automation

The Outcome

Marketing moved from ad-hoc and chaotic to structured and consistent. Kylie now has capacity to focus on product development and growth.

VA executes a clear weekly marketing plan
B2B funnels active for wholesalers and retailers
Consistent lead generation campaigns running
More time freed for product development

Business Owner With an In-house Marketing Manager

Sharon

Business Owner · Hospitality

A receptionist with occasional marketing tasks became a confident in-house marketing lead — running campaigns, managing content, and reporting on results weekly.

The Starting Point

Sharon had a capable receptionist — Hannah — helping with occasional marketing. There was no defined role, no strategy, and no system to keep things consistent.

No clear marketing role or responsibilities
Hannah unsure what to do each week
Marketing reactive and inconsistent
Sharon still managing marketing personally

What Changed

Chantal helped clarify who does what — Sharon as strategic decision-maker, Hannah as implementation lead — and built a full marketing ecosystem around that.

Clear role separation: strategy vs implementation
Website improvements and customer journey mapping
Email newsletters and automated campaigns
Consistent social media and content planning
SOPs documented for team continuity

The Outcome

Hannah is now a confident marketing lead. Sharon no longer has to personally manage day-to-day marketing — it runs with clear ownership.

Hannah manages all weekly marketing activities
Campaigns and content schedules running consistently
Regular reporting on results and performance
System continues even if team members change

Business Owner Helped with VA Hiring

Belinda

Business Owner · Course Creator & Coach

“I feel like the best business owner I’ve ever felt in my entire life. It’s not a matter of if — it’s just when. We’re just doing the work now.”

The Starting Point

Belinda had hired two VAs before — both lovely people, neither the right fit. The role was undefined, the wrong tasks were prioritised, and she was too hesitant to push for more.

Two VA hires that didn’t work out
Marketing role never clearly defined
Still managing and directing everything herself
“I was too scared to push them to do more”

What Changed

This time, Chantal was involved from the start. Before hiring, they built the structure — the role definition, priorities, workflows, and onboarding — so the new VA stepped into clarity, not confusion.

Clarified marketing role scope and outcomes
Refined hiring brief and selection process
Onboarded VA into clear workflows
Introduced “working bee” sessions together

The Outcome

Belinda is now launching more programs, running events, and selling more offers — with significantly less stress because the right support is finally in place.

VA takes initiative without being asked
Designing workbooks for course upgrades independently
Managing social media and marketing assets
More launches, less stress

Ready to Exit the Marketing Chaos?

Stop being the bottleneck. Apply for a Strategy & Implementation Audit today to see if your business is ready for the next level.

Frequently Asked Questions

What is a fractional marketing strategist?

A fractional marketing strategist is essentially an experienced marketing leader who works with your business on a part-time basis.

Instead of hiring a full-time marketing manager, you gain strategic direction, structure, and accountability from someone who has already helped hundreds of businesses simplify and strengthen their marketing.

My role is to:

clarify your marketing strategy
identify what is actually worth focusing on
design the systems that support your marketing
guide whoever is doing the marketing (you, a VA, or a team member)
ensure things actually get implemented

Most businesses don’t need another marketing course or another strategy document.

They need structure, direction, and implementation support so their marketing runs consistently.

That’s the role I play inside the business.

What if I don’t have a VA or marketing assistant yet?

That’s completely fine.

Many clients start the program before they have a marketing assistant in place.

During the first phase of the program we:

clarify what marketing support you actually need
define the role and responsibilities
determine whether a VA or in-house person makes sense
help create the job description and recruitment brief

If you decide to hire a VA, we can help guide the recruitment and onboarding process.

Typically this takes around 3–4 weeks.

Most VA agencies charge a recruitment fee of around $1,500, which usually occurs after the VA has started.

This means you can begin building your strategy and systems first, and then bring the right support into the business once the structure is clear.

What if I already have a VA?

Perfect.

Many of the businesses I work with already have a VA, but they’re often underutilised or unclear on what they should actually be doing.

In that situation we focus on:

clarifying the marketing priorities
defining the VA’s role more clearly
creating a weekly marketing rhythm
building systems and workflows they can follow
giving them training and guidance so they can work more independently

The goal is to get far more value from the support you already have.

Many clients find their VA becomes significantly more productive and confident once they have clear direction and systems.

What if I have an in-house marketing person instead of a VA?

That works just as well.

The program is designed to support businesses whether marketing is done by:

the business owner
a VA
an in-house marketing assistant
or a small team

If you already have someone in the role, I help provide the strategic leadership and structure that many internal marketing roles are missing.

This typically includes:

clarifying priorities
setting clear weekly activities
building systems and processes
reviewing results and adjusting strategy

Your team member continues doing the marketing, but with clear direction and accountability.

What if I already have marketing software or systems?

That’s completely fine.

In the first phase we audit your existing systems and determine:

what should stay
what needs improving
what may be unnecessary or duplicated

Many businesses are already paying for tools they aren’t fully using.

The goal isn’t to replace everything.

The goal is to simplify your marketing ecosystem and ensure the tools you have actually support your strategy.

If additional tools are needed, I’ll recommend the simplest options possible.

What if I don’t have any marketing systems yet?

That’s also very common.

During the program we gradually build the systems your business needs, such as:

lead generation processes
email nurture systems
content workflows
delegation and project management systems
reporting and tracking

This is part of the implementation phase of the program, where strategy becomes repeatable marketing activity instead of random bursts of effort.

The goal is to create marketing that runs consistently in the background rather than relying on you constantly pushing it forward.

How does the payment structure work?

The program is designed as a 12-month journey with three phases, which allows enough time to build and implement real systems inside your business.

The structure is:

Phase 1 – Quick Start
$6,000 initial investment
(8 weeks of weekly strategy and implementation sessions)

Then ongoing support:
$777 per month
(12-month minimum commitment)

This allows us to move through the full framework:

Strategy & clarity
Implementation & systems
Ongoing optimisation and momentum

Many clients find this structure easier than paying a large consulting fee upfront because the investment is spread over time while the work is being implemented.

What might the investment look like month-by-month?

Every business is slightly different, but a typical example might look like this:

Month 1
$6,000 — Fast Track strategy and implementation phase begins

Month 2 onwards
$777 per month for ongoing strategic support

If you choose to hire a VA during this time, a typical structure might look like:

Month 2
VA recruitment fee (approximately $1,500)

Month 2 onwards
Your VA salary or hourly rate

Optional
OBMHub / software tools (if needed)

The key point is that these costs usually occur at different times, not all at once.

This makes it easier to build the right support structure gradually.

How long is the commitment?

The program is structured as a 12-month minimum commitment.